Reaching Gen Z on social media: Expert advice vs. Gen Z opinion
Candid
JUNE 7, 2023
As a member of Generation Z (Gen Z), or today’s 11- to 26-year-olds, I have been curious about the advice given to nonprofits on capturing younger audiences’ attention. For example, our preference for video content rings true. Has a shorter attention span, which requires content that is skimmable. Prioritize shareable content.
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