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Reaching Gen Z on social media: Expert advice vs. Gen Z opinion

Candid

As a member of Generation Z (Gen Z), or today’s 11- to 26-year-olds, I have been curious about the advice given to nonprofits on capturing younger audiences’ attention. For example, our preference for video content rings true. Has a shorter attention span, which requires content that is skimmable. Prioritize shareable content.

Advice 98
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What NOT To Do On Your Nonprofit’s Next Email Newsletter

TechImpact

Image courtesy of Scorephoenix.org. It is your first chance to draw in a reader’s attention and get them interested in your your email;s content. Get specific, exciting, and jazz the subject line up with specifics about the content that’s sitting in their inbox, that’s just a click away. Multiple audiences.

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Tips for telling your story online

Candid

So many things are competing for your supporters’ (and potential supporters’) attention, from the latest meme to their endless email queue—how can you capture their interest amidst all that noise? The answer: tell an engaging story. So in also understanding how they think. So it requires a bit of research to do so.

Story 64
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Accessibility on Social Media

M+R

Our society is marked by inequities of race, gender, ability, and more—and the content we create can either challenge these inequities or reinforce them. As well-intentioned as content may be, when done wrong it can disempower, objectify, or misrepresent those we intend to serve. The good news? Captions . And heads up!

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5 Steps To Increasing Your Facebook Reach

TechImpact

Image courtesy of Guardian Liberty Voice. There’s so much talk over where a nonprofit’s audience is online, and where a nonprofit needs to be concentrating their social media marketing efforts. But with over 2 billion users, everyone’s audience is on Facebook. List your nonprofit’s content themes.

Facebook 142
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How Two Nonprofits Use Social Media To Help Save Fish – #keepemwet #SaveMarinsCoho

Beth's Blog: How Nonprofits Can Use Social Media

I learned of two terrific examples of small nonprofit leveraging social media and user created content for their campaigns. The Hold A Sign Meme. The “Hold A Sign” meme has been around for almost ten years. It also has a benefit of generating campaign content as well as documenting support for an issue.

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7 Practical Tips for Engagement with a Higher Purpose On Social

Beth's Blog: How Nonprofits Can Use Social Media

Celebratory interactions should be a consistent part of your engagement and content calendar, so set up systems to capture and share alumni personal, social, and professional news. This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds. Make up your own nostalgia meme.

Practice 107