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Audience-Engagement Successes and Failures

Museum 2.0

Audience-centered for me is a subset of human-centered. Audiences are a portion of the humans in the museum ecosystem. The reason I think of a museum as human-centered is that to become audience-centered your organization has to center people. We did what we could to foster audiences who thought like us.

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Who are we, museums?

Museum 2.0

They get a cookie, and leave their desks for 15 minutes, interact with colleagues from outside their silo, and I get a bit more insight as we build our audience engagement plan. Then, I get home, confined to the couch with a terrible sinus headache, to find ICOM was debating the definition of a museum. A different sort of ache began.

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Making the most of mid-level

M+R

One of the most astonishing things we’ve found in our digital marketing to these high-value audiences is that just a very small lift in performance among them can yield significant increases in revenue. Where you draw these lines is less important than how you think about your audiences. . How large is the potential audience?

America 105
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How Useful is the "Audience vs. Expert" Dichotomy?

Museum 2.0

at the Brooklyn Museum, where you could track how people of various levels of art expertise rated crowd-contributed photographs. I've been thinking about this as I prep some interactive prototypes for the Experience Music Project and Science Fiction Museum, a Seattle-based museum of pop culture. There was Click!

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Are You Using the Best Ever Social Media Analytics Tool?

Beth's Blog: How Nonprofits Can Use Social Media

We’ve become addicted to generating pretty charts and graphs, while taking any opportunity to play with any new (and especially free) social media measurement tool that we read about on blogs. Museum Management. Surveys can help get data to form a baseline, benchmark, or inform strategy. Exhibitions team. Learning team.

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Guest Post: Top 40 Countdown at the Worcester City Museum

Museum 2.0

This guest post, written by Philippa Tinsley, Collections Manager for the Worcester City Art Gallery and Museum (UK), describes the innovative Top 40 exhibition they mounted in the summer of 2009. In my experience, museum professionals aren’t big reality TV viewers.

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The Diversity Question in the Arts Blogosphere

Museum 2.0

But this month, it's as if there was a subliminal email sent to a crew of bloggers in the arts suggesting a salon about audience diversity, and how/why to move in that direction. A rare blog post that combines personal narrative with statistical charts. This never seems like a good idea.

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