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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. And then it will start showing that audience your ads.

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How To: Write Fundraising Auction Item Descriptions

Greater Giving

How to make sure you have the right fundraising auction item descriptions to entice your guests to bid on them. Auctions are a popular event for nonprofits to put on their fundraising calendars , whether hosted as a standalone affair or part of a larger function, such as a charity gala. But how do you write a great description?

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10 Powerful Online Fundraising Ideas for Nonprofits

Nonprofit Tech for Good

By Emily Rose Patz , Senior Copywriter at DonorPerfect – a top-rated donor management system and fundraising platform for nonprofits. Those aboard the online fundraising train tend to not look back. Even if you’re confident that online fundraising is the right direction, it’s hard to know how and where to get started.

Ideas 358
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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”

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Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth's Blog: How Nonprofits Can Use Social Media

charity: water , a nonprofit that brings clean and safe drinking water to people in developing nations, is leading the way when it comes to redefining nonprofit marketing; they are exceptional at inbound marketing, focusing on creating powerful content to inspire people to join their cause. We want our donors to be advocates.

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Year-End Fundraising Basics: From Donor List Vitality To Finding The Best Angle For Your Creative Content

Bloomerang

Listen carefully and you’ll hear the call going up in charity offices everywhere: What’s the plan for our end-of-year fundraising campaign ? In this article I hone in on two critical factors for fast tracking end-of-year fundraising strategies. This is where the angle of a fundraising drive is established.

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Crafting the Perfect Gala Invitation

Greater Giving

Essential Details for every gala invitation Headline: Captivate with a catchy title that reflects your event’s theme and purpose. Consider your audience and budget for the best delivery method. Weekdays often work if your audience tends to be younger or has flexible schedules. Let’s dive in! Digital or Physical?