Eric Jacobsen Blog

FEBRUARY 4, 2021

Being a good storyteller will serve you well in your leadership role. "A Or, it can be a three-minute introduction or a thirty-minute product demonstration," says author Esther K. Authentic : A story reveals a genuine part of the teller, which elicits emotion in the audience.

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Saleforce Nonprofit

OCTOBER 20, 2021

Last week, I was honored to host a virtual roundtable for a small group of nonprofit marketing and communications executives on The Art of Storytelling & Brand Identity. Harold led an exercise that challenged us to find ways to be more intentional with our storytelling. About the Author. Cristina Jones.

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Storytelling Tips Music Exercise 73

Eric Jacobsen Blog

APRIL 17, 2021

According to Kristi Hedges , author of the book, The Power of Presence , a good story includes these seven elements : Has a clear moral or purpose. Has a personal connection to the storyteller and/or the audience. Includes common reference points the audience can understand. Involves detailed characters and imagery.

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Storytelling Effective Audience Story 52

Bloomerang

JULY 27, 2021

Over centuries, storytelling has followed a similar pattern. You can apply the same blueprint again and again and know the stories will be well received by your audience. . When it comes to nonprofit storytelling , The Singularity Effect is proven to be effective. Knowing your audience helps with this.

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Achieve

AUGUST 12, 2021

volunteer fundraisers to brush up on your storytelling abilities. . Communicate with your audience by showing engaging photos of your work or a testimonial. In other words, social media presents the perfect opportunity to expand your audience and connect with passionate new networks of prospective donors. . About the Authors.

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Audience Tips Fundraising Social Media 82

Eric Jacobsen Blog

AUGUST 4, 2015

In his book, Paul demonstrates how storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Since the book was published about three years ago, my admiration for Paul's passion for storytelling and helping to teach people how to effectively tell stories has only but grown.

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Bloomerang

JUNE 2, 2021

In Parts 1 and 2 of this blog series, we discussed identifying your objectives and discussed how to better understand your audience. Your organization or brand may have a slightly different approach than that of another organization—but it’s important your audience learns what to expect from you. Stories are relatable.

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Bloomerang

APRIL 27, 2021

Your Who : Your Audience. It’s important to note that one of the best forms of messaging is through storytelling. Chances are good your audience members are not hanging out on all of your available platforms, so it is likely you will be reaching fresh eyes each time. Which brings us to the next factor, the audience.

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Eric Jacobsen Blog

NOVEMBER 8, 2021

"Stories strengthen communications and presence for leaders," explains Kristi Hedges , author of the book, The Power of Presence. Need to show others -- whether a large audience or one person -- that you have shared commonalities. Are trying to deliver difficult news and want to show empathy.

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Bloomerang

MAY 4, 2021

This is especially effective when trying to convince an audience why the mission of your organization is an important one. Stories are a form of communication that really shows an audience why something matters by giving an issue a context, a face, and a name. . Struggles can be big or small. character against nature. relationships).

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Eric Jacobsen Blog

NOVEMBER 26, 2019

"Stories strengthen communications and presence for leaders," explains Kristi Hedges , author of the book, The Power of Presence. Need to show others -- whether a large audience or one person -- that you have shared commonalities. Are trying to deliver difficult news and want to show empathy.

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Storytelling Time Demonstration Picture 52

Eric Jacobsen Blog

MARCH 14, 2020

"Stories strengthen communications and presence for leaders," explains Kristi Hedges , author of the book, The Power of Presence. Need to show others -- whether a large audience or one person -- that you have shared commonalities. Are trying to deliver difficult news and want to show empathy.

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Storytelling Time Demonstration Picture 52

Eric Jacobsen Blog

SEPTEMBER 14, 2020

"Stories strengthen communications and presence for leaders," explains Kristi Hedges , author of the book, The Power of Presence. Need to show others -- whether a large audience or one person -- that you have shared commonalities. Are trying to deliver difficult news and want to show empathy.

Storytelling 52

Storytelling Time Demonstration Story 52

Nonprofit Tech for Good

OCTOBER 31, 2018

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. If you have an engaged audience on Instagram, encouraging them to donate at year-end by promoting specific posts can get real results. 5) Raise money using Facebook Live.

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Bloomerang

JUNE 8, 2021

It’s important to determine goals and objectives , understand your audience , and develop a coherent message as first steps because having these pieces in place will help you identify the best medium or communication channel for each nonprofit message. . It helps solidify your nonprofit brand and build rapport with your audience.

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Bloomerang

JULY 20, 2021

Step 2: Consider your audience. In order to start to pin down who your target audience is and what may appeal to them, ask yourself these questions: Will guests be bringing coworkers, partners, or families? Just like every marketing effort, you need to know your audience if you want to successfully appeal to them.

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Tech Soup

SEPTEMBER 12, 2017

Storytelling is the currency of fundraising. In the digital environment of email, social media, and mobile, we can use storytelling in innovative ways to inspire supporters and donors — and raise more money. Below are six tips for nonprofits that want to use digital storytelling to engage donors and boost giving.

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Storytelling Campaign Digital Tips 66

Nonprofit Tech for Good

AUGUST 29, 2019

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. While Facebook and Twitter may be waning a bit in popularity and usage, visual storytelling platform Instagram keeps growing in engagement and daily time spent on the site. .

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Eric Jacobsen Blog

JULY 1, 2014

Paul Smith , author of the best-seller book, Lead With A Story , is a true believer in telling stories. Today, many of the most successful organizations on the planet intentionally use storytelling as a key leadership tool ,” explains Smith.

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Storytelling Leadership Tools Structure 57

Qgiv

SEPTEMBER 14, 2023

Reach your audience Audience is key. Think about your target audience and what they would be interested in. For instance, a Humane Society’s audience would visit their blog expecting to see things like tips for keeping dogs cool in the summer and recipes for dog treats. Just start.

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Practice Tips Storytelling Nonprofit 52

Tech Soup

SEPTEMBER 8, 2017

Use these questions to guide your storytelling strategies and then add your text, images, video clips, and even narration to Adobe Spark Video! Identify your audience and much will fall into place, including your word choice, mood, and tone. But also, it's important to know how you address your audience, if at all.

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Adobe Video Storytelling Slides 69

Saleforce Nonprofit

JULY 8, 2021

Understand Your Audience. Take a look at those in your target audience. From there, identify and align variables like stories, voices, ask ladders, donation form appeals, and aesthetics that align best with each segment of your target audience. Embrace Storytelling. About the Author. Where do they live?

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email Marketing Strategy Tips 116

Nonprofit Tech for Good

AUGUST 10, 2018

Julia Campbell is social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. If your audience and supporters include women (especially those in their mid-thirties to mid-forties) you definitely want to explore a presence on Pinterest. By Julia Campbell

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Top Nonprofits

APRIL 20, 2022

As you quickly grow and engage your audience , it can be easy to lose track of your campaign plan. Leverage storytelling to build a base. Be clear on: Your target audience. Where does your target audience spend their time online? Leverage storytelling to build a base. About the Author. Where do they live?

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Advocacy Campaign Tips Storytelling 130

Achieve

MARCH 1, 2024

Leverage the benefits of this fast-growing industry and reach a larger audience by creating a nonprofit podcast. This guide will give you the rundown on how to get started so you can smoothly host an engaging podcast that will “wow” audiences. Connect with your audience in a new way. Why start a nonprofit podcast?

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Eric Jacobsen Blog

APRIL 12, 2018

"Stories strengthen communications and presence for leaders," explains Kristi Hedges , author of the book, The Power of Presence. Need to show others -- whether a large audience or one person -- that you have shared commonalities. Are trying to deliver difficult news and want to show empathy.

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Storytelling Time Demonstration Story 40

EveryAction

MAY 1, 2017

Storytelling is a constant drumbeat that resonates throughout the nonprofit community, but increasingly, stories are getting hard to tell. We asked nonprofit storytelling expert Vanessa Chase Lockshin about telling stories amid a noisy, negative newscycle that leaves donors (and everyone else) feeling fatigued - here's her advice.

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Story Tips Storytelling Audience 126

Eric Jacobsen Blog

OCTOBER 10, 2016

Storytelling is a skill. Also, I think after publishing my first two books, Lead with a Story and Parenting with a Story , they thought sales was the next logical place to leverage storytelling skills. Storytelling is a powerful tool. It causes buyers to put down their defenses. It helps them relax. It didn’t take long).

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Eric Jacobsen Blog

AUGUST 27, 2018

"Stories strengthen communications and presence for leaders," explains Kristi Hedges , author of the book, The Power of Presence. Need to show others -- whether a large audience or one person -- that you have shared commonalities. Are trying to deliver difficult news and want to show empathy.

Storytelling 40

Storytelling Time Demonstration Story 40

Eric Jacobsen Blog

JANUARY 18, 2020

According to Kristi Hedges , author of the book, The Power of Presence , a good story includes these seven elements: Has a clear moral or purpose. Has a personal connection to the storyteller and/or the audience. Includes common reference points the audience can understand. Involves detailed characters and imagery.

Story 52

Story Storytelling Audience Authoring 52

Qgiv

NOVEMBER 9, 2023

Once you have a good understanding of your brand identity, you can start to develop messaging that resonates with your target audience. This will help you ensure your branding is on point and resonates with your target audience. Be clear about your target audience. What impact do you want to have on the world? Be authentic.

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Strategy Tips Nonprofit Conservancy 110

Eric Jacobsen Blog

AUGUST 15, 2012

Paul Smith , author of the new book, Lead With A Story , is a true believer in telling stories. Today, many of the most successful organizations on the planet intentionally use storytelling as a key leadership tool ,” explains Smith. Several companies, such as Kimberly-Clark , actively teach storytelling skills to their leaders.

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Eric Jacobsen Blog

OCTOBER 27, 2012

From Paul Smith's new book, Lead With A Story , here are the 10 reasons for embracing storytelling as a business tool: Storytelling is simple Storytelling is timeless Stories are demographic-proof Stories are contagious Stories are easier to remember Stories inspire Stories appeal to all types of learners Stories fit better where most of the learning (..)

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Story Authoring Ohio Storytelling 49

Bloomerang

APRIL 20, 2021

Before you communicate with an audience, get together with your board and staff and get your stuff straight. Author information Madison Gonzalez Advancement Director at Morning Light, Inc. As a storytelling coach and consultant, it is her mission to empower others to share their stories for impact and income.

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Nonprofit Tech for Good

SEPTEMBER 12, 2021

After all, strong storytelling can help build meaningful connections with your audience and even move them to rally around your cause. Giving Tuesday is your chance to shine in front of donor audiences you may not typically engage. Use title case to give a sense of authority. Emphasize the timeliness of your ask.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

Submitted by Chad Norman, publisher of I dig webby things.and I bet you do too So much of social media and relationship marketing revolves around storytelling, and this is especially true for nonprofits. These artists are all great examples of how media can be used for social change - as a vehicle for storytelling.

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Chad Storytelling Lesson Artist 90

Get Fully Funded

FEBRUARY 2, 2022

Utilize storytelling in your communications. Utilize storytelling in your communications You have probably heard this advice before but it’s not always clear exactly how you actually achieve it. Storytelling is important because it helps your audience better understand and connect with the work you’re doing.

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