Eric Jacobsen Blog

JANUARY 1, 2018

2016 brought the much anticipated release of Paul Smith 's book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. I'm a big fan of Paul's earlier best-sellers, including Lead with a Story and Parenting with a Story. It causes buyers to put down their defenses. Storytelling is a skill.

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Story Storytelling Chapter Teach 48

Nonprofit Tech for Good

JANUARY 24, 2021

That said, the number of businesses fighting for their attention in their inboxes and on their news feeds may have left them feeling a bit fatigued. Make it a point to find them so you’re getting as many eyes on your attention-deserving content as possible. Not to worry. 3) Grow your social media presence by following your supporters.

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Donor Ideas Social Nonprofit 328

Candid

FEBRUARY 23, 2023

It also solidifies their first impression of your organization and influences whether they’re interested in further exploring and supporting your cause. Your homepage should seek to quickly answer the following questions for your visitors: What type of world are you trying to create and why does it matter? Impact stories.

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Effective Create Strategy Nonprofit 119

NonProfit Hub

FEBRUARY 1, 2019

Cause Camp is just a couple of months away, and we want to introduce you to the unprecedented thought leaders who will be educating and inspiring you along the way. Without further ado, your Cause Camp 2019 speakers and the topics they’ll be presenting in March! Julia Campbell.

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Causes Storytelling Culture Broadcast 46

The Modern Nonprofit

OCTOBER 17, 2023

A giving page works by informing potential donors about your cause, explaining how their donations will be used, and providing a straightforward way to donate. All About Donation Pages Donation pages—sometimes known as giving or fundraising pages—are special webpages designed to rally financial support for a cause or individual.

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Nonprofit Tech for Good

OCTOBER 10, 2019

By Paige Kutliek , SEO Manager at GoFundMe ––a free fundraising platform for charities, people, and the causes you care about. Interesting and informative content can truly set your fundraiser apart from the rest, and the right photos can help tell your story in a unique way. 4) Write a captivating fundraiser story.

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Guide Organization Campaign Social Media 247

Get Fully Funded

NOVEMBER 14, 2022

Everyone loves a good story, and your skills in storytelling for nonprofits can make the difference between getting big bucks and donation requests that fall flat. The good news is that great stories are all around you. EVERY nonprofit has stories to tell! What Makes a Good Story? What is happening in your hero’s life?

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Storytelling Fund Raise Music 139

Achieve

JULY 27, 2017

How can an individual turn his or her attention from the general issues present in so many communities to the importance of one issue affecting a group of people they may have never met before? It comes down to the message and a story. A story based on a vision for change for people or communities that need it most.".

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Neon CRM

OCTOBER 31, 2023

How can you connect with your donors despite all the other ads, social messages, texts, and emails that are vying for their attention? Showing impact numbers and, more importantly, stories keep donors informed and engaged. Invite people to send you stories about why they got involved with your nonprofit.

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Donor Strategy Nonprofit Phone 98

EveryAction

APRIL 6, 2017

Marketing automation for nonprofits takes communications ingredients like the right audience segment, the best ask, compelling stories, and powerful calls-to-action and combines them to cook up smart, fruitful campaigns while you work on everything else. It can even help them find their elected officials - that’s pretty powerful!

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Marketing Question Nonprofit Social Media 104

Neon CRM

JULY 13, 2023

It’s an easy, free way to mobilize current supporters to spread the word about your cause and encourage their networks to donate on a day dedicated specifically to giving. We recommend running a story-centric campaign that leads up to GivingTuesday. And it’s a huge opportunity to get your cause in front of new faces.

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Social Media Ideas Donor Media 98

Whole Whale

APRIL 14, 2021

Gen Z grew up with the internet and has much more exposure to social causes and advertising. That is half the battle — now, learn how to leverage cause-alignment in your marketing to Gen Z supporters. . Share personal stories of your advocates and volunteers. Present who you are, legitimize your cause, and celebrate it.

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Marketing Tips Teen Generation 105

Qgiv

JULY 27, 2021

Watch her recent webinar, 6 Types of Stories You Should Be Telling on Social Media. It builds that trust and earns their attention, so when you do have something to ask them, they’ll pay attention. One month could be hope, the next month could be resilience–it’s completely dependent upon your cause and your mission area.

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Social Media Media Tips Social 138

Get Fully Funded

AUGUST 8, 2022

It takes commitment, guts, and a great story. Not only is asking for donations uncomfortable at times, but with SO many great causes out there to donate to, WHY would someone choose your cause? You’re not asking for money, you’re: Championing a cause you, and others, believe in. More about that in a minute.

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Achieve

AUGUST 28, 2016

If you’ve followed me on this blog or through my series of articles here, you’re familiar with my take on the need to move potential supporters from mere interest to deep engagement with your cause over time. If you’re a nonprofit executive, what can you do to get the public involved in your issue or cause? That’s very rarely the case.

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Public Causes Issue Conversation 52

Eric Jacobsen Blog

SEPTEMBER 5, 2016

Because, Thursday, September 8 brings the official release of Paul Smith 's new book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. I'm a big fan of Paul's earlier best-sellers, including Lead with a Story and Parenting with a Story. It causes buyers to put down their defenses.

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Teach Story Storytelling Chapter 40

NonProfit Hub

APRIL 17, 2024

Supporters won’t read your blog just because they have a relationship with your nonprofit—they want to engage with informative, interesting content that actively furthers their understanding of your cause. For example, you can answer these questions: What communication platforms do these individuals use? Tell compelling stories.

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Practice Organization Nonprofit Content 36

The Modern Nonprofit

MARCH 26, 2024

However, the real challenge begins when the initial urgency subsides and public attention shifts away. Having these elements in place not only positions you to capitalize on the increased attention during emergencies but also provides a clear pathway for donors to continue their support. This creates a more meaningful ask.

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Support Donor Community Retention 52

Get Fully Funded

APRIL 23, 2023

There are two parts to thanking donors: Connecting with the donor’s brain by providing a gift receipt and more importantly, touching the donor’s heart by letting them know they are heroes for giving to your organization’s cause. This story should be short and to the point. You spell their name correctly and thank them promptly.

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Gift Donor Language Donation 119

Greater Giving

MARCH 18, 2021

and getting the question, “So what does your organization do?”. You need a quick, simple response to this question in your back pocket—one that showcases your work, why it’s important, and leaves the door open for future conversations about gifts and sponsorships. One that could, if handled right, could lead to a powerful partnership.

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Children Sponsor Attention Donor 111

Bloomerang

SEPTEMBER 17, 2021

From Instagram’s donation buttons appearing on stories to Facebook’s easy-to-use donate buttons and internal fundraising pages, the tech giants have made it easier than ever for users to donate to their favorite causes. Pay special attention to any points of friction in the donation process before you go live.

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Qgiv

JULY 10, 2023

Strength-Based Messaging: A Powerful Tool Thankfully, in recent years, new and long overdue attention has been focused on changing the way we build our donor relationships. Because it recognizes the root causes of social ills, by definition it describes a long-game issue that extends beyond solving challenges for an individual.

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Storytelling Donor Cancer Guidelines 75

Allegiance Group

APRIL 15, 2024

If you find constituents who support a cause similar to yours that highly value transparency and community-driven outreach, you’ll want to differentiate your nonprofit by highlighting those qualities in the direct mail you send out during your campaign. Identify where these missed opportunities occur and aim to fill in the gaps.

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Mail Fundraising Nonprofit Channel 52

Get Fully Funded

JULY 18, 2022

You need a big, hairy, audacious goal (BHAG) to attract tons of attention and support for your cause. It’s not meant to tell everything, but just enough that they start asking questions and want to know more. Heart-warming human-interest stories. Remember, facts tell, stories sell. Clear, magnetic BHAG.

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Tools Fundraising Websites Raise 116

The Modern Nonprofit

AUGUST 22, 2023

While donations and grants are traditional revenue streams, here’s a question to give some serious thought. Showcase Stories and Impact Products can tell a story. Remember that patience and attention to detail are key to its success. Are you leveraging every possible revenue stream for your nonprofit?

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Nonprofits Source

SEPTEMBER 28, 2023

Follow-up email tips To make your post-event email effective, it should contain a few key elements to grab recipients’ attention and cultivate existing relationships. This begs the question, what should your organization’s follow-up email communicate? These include: Relevant subject line. Check out these opportunities!

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email Template Fund Raise 52

Nonprofit Tech for Good

FEBRUARY 5, 2021

Once your website is designed and structured according to this technique, it becomes easier to update it when those needs change by asking these questions: Which tasks don’t apply anymore? The answers to these questions will help guide your design decisions anytime you encounter organizational changes… or global pandemics.

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Technique Design Websites Brain 325

Neon CRM

SEPTEMBER 7, 2023

In this article, we’ll look at three important steps to take as you start planning your year-end fundraising campaign, including: Setting your year-end fundraising goals Identifying your campaign’s story Planning for donor retention Let’s take a look! Stories say so much more than statistics! How can those points help you tell a story?

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Campaign Fundraising Retention Template 98

Amy Sample Ward

NOVEMBER 16, 2009

“In recent days, Causes has left MySpace and IdeaBlob has shutdown. In reaction to the Causes announcement, Economist bureau chief Matthew Bishop tweeted “Who knew it was on MySpace?” —– There’s something in the wind, other than in-coming winter, that has my attention.

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Myspace Causes Philanthropy Offline 108

M+R

JULY 10, 2023

What works best is to ask yourself specific questions that help you see your own writing through fresh eyes and spot opportunities for revision that will make your copy sing. One of the leading causes of lukewarm, deflated, meandering copy is a lack of clear purpose. Q: Do I know what my goals and guidelines are? Fair enough.

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Guidelines Audience Language Content 90

Classy

MAY 5, 2021

How passion and devotion for good causes become memory and identity , published by Civil society press. When strong emotions like anger or fear are in play, driven by a story in the media, it’s difficult to predict the volume of donations a charitable cause requires. Emotions as a Vital Element of Donor Behavior.

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Donor Help Brain Nonprofit 105

Get Fully Funded

AUGUST 24, 2021

How will you grab the attention of your donors when their inbox is already full and they barely have time to read what’s already there? How will you convey your message in as few words as possible so you make the most of every second you have their attention? Your list might look something like this: Andrea’s success story.

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Results email Fundraising Story 122

Qgiv

JUNE 6, 2023

Use ads to promote major fundraising campaigns, events, or cause awareness days. Here are the answers to some common questions about Facebook Ads for nonprofits. Facebook Ads help your organization raise awareness both for your cause and specific projects by allowing you to create unique campaigns.

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Facebook Guide Demographics Nonprofit 86

Greater Giving

JUNE 4, 2021

Nonprofit work is passionate work, and who knows your cause, your mission, and your work better than you do? Pay close attention to social cues and body language! Ask a question about themselves and what interests them. Let them talk about themselves, their experiences and their story. And never interrupt! Open That Door!

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Qgiv

MARCH 19, 2024

Donor recognition is a key aspect of donor stewardship, and you can use donor appreciation events you to personally engage with your donors and celebrate the impact their contributions make to your cause. Attending these events allows your donors a chance to unwind and enjoy the success of a cause that’s important to them.

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Ideas Donor Movie Retention 52

Eric Jacobsen Blog

MARCH 7, 2022

The seven dimensions are : Contribution Competence Connection Confidence Challenge Contentment Choice The book provides you checklists, discussion questions, tools and templates to use with employees, all of which will make it easier for you – and them – to take action. Question: How has the pandemic made your book more relevant?

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Develop Advice Poll Exercise 78

Qgiv

MARCH 11, 2022

It’s the foundation that enables you to articulate your organization’s mission and channel the inspiring stories of those whom you’ve helped. Not everyone moves down to the next stage, but for those who do, you want to pay attention to who they are and how you reached them. Middle-of-funnel activities – For building connection.

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Marketing Impact Strategy Exercise 98