See3

SEPTEMBER 12, 2007

While it is true that the younger generations tend to be early adopters of new technology, the internet has become a central part of communications and commerce for every demographic group. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! “Facebook with wrinkles&# they call it.

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People Demographics FAQ Video 40

See3

OCTOBER 29, 2007

Our broader goal is to invigorate Jewish life in America with the values of service and we hope that this effort can help energize a new generation of Jewish leaders to step up and act. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! Case Soup: Nonprofit Video Secrets Revealed!

Hurricane 40

Hurricane New York Chicago FAQ 40

Care2

APRIL 20, 2007

Getting Attention Nancy E. Copyright © 2008, Care2.com Reader Comments There are no comments for this journal entry. To create a new comment, use the form below. All rights reserved. All Care2 terms of service and privacy policies apply.

Social Media 28

Social Media Advocacy Case Study Online 28

Care2

JUNE 15, 2007

Getting Attention Nancy Schwartz Im In Love.with Google Analytics Katyas Non-Profit Marketing Blog: Getting to the Point Katya Andresen Why Me? Copyright © 2008, Care2.com In no particular order. Post a Comment | by Share Article in Misc. Reader Comments There are no comments for this journal entry. com , Inc.

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Social Media Advocacy Case Study Vlog 28

Care2

SEPTEMBER 25, 2007

" This fact certainly caught my attention. Copyright © 2008, Care2.com As the event announcement stated so clearly, "women, who constitute more than half the population and vote in greater numbers than men, will play a critical role in the election." To create a new comment, use the form below. All rights reserved.

Social Media 28

Social Media Advocacy Case Study Online 28

See3

DECEMBER 19, 2007

The video debates—which received one comment, two stars, and was favorited by no one—featured candidates answering a variety of viewer-generated questions ranging from health care to the Iraq war, and racked up 4,881,990 fewer views than a 56-second video of a sleepy cat posted the same day. “Don’t tase me, bro!&# “Oww!

Video 40

Video Challenge YouTube Iraq 40

Care2

AUGUST 14, 2007

Now, the only problem is you have to fight for their attention amid an inbox full of Blockbuster overdue notices, Amazon.com sales, and scam business opportunities from Nigeria. Copyright © 2008, Care2.com How can you compete? To create a new comment, use the form below. All rights reserved.

Newsletter 28

Newsletter Social Media Advocacy Case Study 28

Care2

JUNE 13, 2009

Well, in a nutshell Facebook users dont pay much attention to most of their online friends. A few months ago, I reported on Frogloop that the “boomer” generation was the fastest growing population on Facebook. June 30, 2009 | Andi Copyright © 2008, Care2.com What does this mean? ” Agreed!

Facebook 50

Facebook Social Media Advocacy Online 50

Care2

NOVEMBER 17, 2006

In a recent blog on Getting Attention , nonprofit marketing expert Nancy E. Getting Attention and Frogloop are participants in the Nonprofit Blog Exchange. Copyright © 2008, Care2.com 60) Search « How can nonprofits make money off of this? Schwartz wrote about an exceptional contest organized by the Knight Foundation.

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Social Media Advocacy Share Case Study 28

Care2

NOVEMBER 25, 2007

The attention they received and the pleas they made to the public for donations were exceptionally effective. November 25, 2007 | Freddie Sirmans Copyright © 2008, Care2.com 60) Search « Seats Still Available for the Internet Advocacy Roundtable | Main | New Trend Emerging in Deceptive List Growth? All rights reserved.

Celebrate 28

Celebrate Social Media Advocacy Online 28

See3

FEBRUARY 5, 2008

Saunders Gentlemen: So, I read the above “blog&# and once again I see the dot com generation has bought in to the strategy of trying to discredit a worthy element in our world by decrying it relevance, etc. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today!

New York 40

New York Time Ning Internet 40

Care2

JANUARY 15, 2009

I there are some great parallels between this viral marketing debate and the black hat (pushing the limits to get more attention more quickly) vs. white hat (following the rules and letting search engines and searchers create teh results) SEO debate. All rights reserved. All Care2 terms of service and privacy policies apply.

Social Media 28

Social Media Campaign Advocacy Online 28

Care2

APRIL 26, 2007

The mobile movement involves using cell phones as a gateway to draw the attention of existing and potential donors, members, activists and supporters to your organization and your mission. Katrin May 2, 2007 | Katrin Copyright © 2008, Care2.com Happy texting! All rights reserved.

Social Media 31

Social Media Mobile Advocacy Online 31

Care2

MARCH 4, 2009

It’s about the content and how it’s written—and sadly it’s usually the piece of a website that gets the least amount of attention. 1) Get To The Point: When a user visits your website you have about 5 seconds to grab their attention before they click off. Remember, content is still king. All rights reserved.

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Social Media Content Practice Web 38

See3

MAY 12, 2007

LeGuin posits a society where everyone has a unique name generated at their birth by a computer. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! My colleague changed the spelling of his name to something very unusual to improve his findability in Internet search engines.

Arkansas 40

Arkansas Google Maryland Search 40

Care2

FEBRUARY 7, 2009

For example, we discovered early on that “Find out if your birth control is covered by your insurance” generated more clicks than “Does your health insurance plan include contraception?” If you are only grouping by topic, AdGroup organization is generally the way to go. 2) Pay attention to quality scores.

Google 31

Google Grant Adwords Social Media 31

Care2

AUGUST 16, 2008

Also, I would pay attention to the titling and tagging of videos when you are uploading them. You can create a video to explain your position on an issue thats currently in the news, or bring attention to an issue that perhaps should be, but isnt. Good work February 25, 2009 | Mario Erazo Copyright © 2008, Care2.com

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

Also, I would pay attention to the titling and tagging of videos when you are uploading them. You can create a video to explain your position on an issue thats currently in the news, or bring attention to an issue that perhaps should be, but isnt. Good work February 25, 2009 | Mario Erazo Copyright © 2008, Care2.com

YouTube 34

YouTube Video Social Media Advocacy 34

See3

MARCH 27, 2008

Coming from a background in SEM and lead generation, I was so glad to see “Web 2.0 What I also liked about this session is that John echoed many things we advocate at See3: tell stories, get user-generated content as a great way to efficiently acquire marketing material and ignite your audience, use media to engage people.

NTEN 45

NTEN Web Case Study Stumbleupon 45

Care2

MAY 7, 2007

Copyright © 2008, Care2.com 57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Myspace 28

Myspace Social Media Advocacy Badge 28

Care2

NOVEMBER 15, 2007

Despite the more recent shift of attention to Facebook in the past six months by the nonprofit community, there are still remnants of a goldrush by nonprofits over the last year to build a presence on the uber-popular site. It still requires a lot of attention, staff time, management and promotion. All rights reserved.

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

NOVEMBER 8, 2007

Despite the more recent shift of attention to Facebook in the past six months by the nonprofit community, there are still remnants of a goldrush by nonprofits over the last year to build a presence on the uber-popular site. It still requires a lot of attention, staff time, management and promotion. All rights reserved.

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

AUGUST 7, 2007

The problem is that the same challenges apply in any medium -- you need to cut through the noise, develop a list of supporters, get those supporters to pay attention, and encourage those supporters to do something. 60) Search « Live From New York: 2007 DMA Nonprofit Federation Conference | Main | Is It Worth It? Crowd-sourcing.

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

JULY 24, 2007

The problem is that the same challenges apply in any medium -- you need to cut through the noise, develop a list of supporters, get those supporters to pay attention, and encourage those supporters to do something. 60) Search « Live From New York: 2007 DMA Nonprofit Federation Conference | Main | Is It Worth It? Crowd-sourcing.

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

FEBRUARY 3, 2009

So to spend the full $10,000 monthly budget we’d been granted, we would have to generate $330 worth of clicks every day. Each click can cost up to $1, and we couldn’t imagine that our ads would ever generate 330 clicks in a single day. Id like to figure out how I can generate more with that. CPC limit ?

Google 37

Google Grant Social Media Adwords 37

Care2

APRIL 17, 2008

Thanks to The Chronicle of Philanthropy for their article that brought our attention to the survey! Though these results are somewhat inconclusive, the survey highlights the importance of knowing what your donors want and keeping in touch with their preferences. Click here to read the full results and details. All rights reserved.

Social Network 28

Social Network Social Media Network Advocacy 28

Care2

APRIL 16, 2008

Thanks to The Chronicle of Philanthropy for their article that brought our attention to the survey! Though these results are somewhat inconclusive, the survey highlights the importance of knowing what your donors want and keeping in touch with their preferences. Click here to read the full results and details. All rights reserved.

Social Network 28

Social Network Social Media Network Donor 28

Care2

MAY 4, 2007

YPAC is an umbrella group formed by the Forum for Youth Investment , Mobilize.org and a few organizations who won Capitol Advantages Youth Civic Engagement Award in 2004. May 4, 2007 | Joem Copyright © 2008, Care2.com The strategy is working. And the site rocks. All rights reserved.

Case Study 28

Case Study Policy Advocacy Collaboration 28

Care2

APRIL 21, 2008

The result shows a possible future direction of a new kind of protest for the new generation. triggered loads of media attention. This generated 400,000 emails, a ridiculous number, directly from friends to a friend, for which we did not pay a single penny. Suddenly, joining EEN was just one click! i wanna be a part of it.

Avatar 42

Avatar Life Online Social Media 42

Care2

APRIL 21, 2008

The result shows a possible future direction of a new kind of protest for the new generation. triggered loads of media attention. This generated 400,000 emails, a ridiculous number, directly from friends to a friend, for which we did not pay a single penny. Suddenly, joining EEN was just one click! i wanna be a part of it.

Avatar 37

Avatar Life Campaign Social Media 37

Care2

APRIL 16, 2008

Attitudes of executive directors towards the Internet – ED’s have gone from “why should I pay attention to the web” to spending a significant amount of time worrying if their web site is interactive, if they are doing all they can to effectively engage donors, and how they can raise more dollars online. Really amazing.

Social Media 28

Social Media Advocacy Interview Online 28

Care2

MARCH 4, 2008

Attitudes of executive directors towards the Internet – ED’s have gone from “why should I pay attention to the web” to spending a significant amount of time worrying if their web site is interactive, if they are doing all they can to effectively engage donors, and how they can raise more dollars online. Really amazing.

Social Media 28

Social Media Advocacy Interview Online 28

Care2

JUNE 1, 2009

Since 2004 however, Ive been avidly studying the positive influence that one channel has on another, and how generational preferences should drive strategy. What the research is showing (as reported online in The Agitator and elsewhere) is that giving by mail is not a generational differentiator. its characteristic of the lifecycle.

Mail 47

Mail Social Media Online Advocacy 47

Care2

MAY 4, 2009

Enewsletters can easily generate a lot more clicks then social media outlets such as posting a video to YouTube. I definitely agree with you about how it is important to keep content fresh on profile pages, this really helps to keep readers interested and paying attention to what youre saying.

Social Media 76

Social Media Online Communication Media 76

Care2

JUNE 29, 2009

In addition, nonprofits are competing for donors attention in a dismal economy, which many fundraisers have not had to face before. Yours, Lee Garverick walkathonguide June 29, 2009 | Lee Garverick Copyright © 2008, Care2.com All rights reserved. All Care2 terms of service and privacy policies apply.

Social Media 31

Social Media Advocacy Fundraising Online 31

Care2

SEPTEMBER 4, 2008

In 2003, I started paying attention to the nascent campaign for president of an obscure ex-governor of Vermont named Howard Dean. September 4, 2008 | Hatef Copyright © 2008, Care2.com No real interactivity. All rights reserved. All Care2 terms of service and privacy policies apply.

Social Media 28

Social Media Advocacy Saudi Arabia Online 28

Care2

AUGUST 29, 2008

In 2003, I started paying attention to the nascent campaign for president of an obscure ex-governor of Vermont named Howard Dean. September 4, 2008 | Hatef Copyright © 2008, Care2.com No real interactivity. All rights reserved. All Care2 terms of service and privacy policies apply.

Social Media 28

Social Media Advocacy Saudi Arabia Journal 28