Tech Soup

OCTOBER 31, 2011

These questions and more were answered in a recent Twitter conversation on data and analytics. However, as Katanick observed during the tweet chat, “analytics matter to nonprofits because they provide a tangible way to demonstrate that an organization is delivering on its mission and goals.” A Few Good Web Analytics Tools.

Analytics 65

Analytics Data Analysis Chart 65

Amy Sample Ward

JUNE 13, 2011

" 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report – "Five years into the research, it is clear that direct mail giving is still the overwhelming majority of fundraising revenue, and organizations must find ways to optimize multichannel giving versus hyper-focusing on internet giving alone.

Web 114

Web Norway Russia Mexico 114

Bloomerang

DECEMBER 19, 2023

According to a National Council of Nonprofits report , the vast majority of nonprofits operate at the grassroots level, and 88% have budgets less than $500,000. Top feature: Users gain insight into online traffic, transaction times, website visits by device type, and conversion rates with real-time analytics.

Software 84

Software Free Tools Adobe 84

Connection Cafe

JULY 22, 2013

Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. This post is about how we incorporate Google Analytics data into our Design Process. Methodology.

Analytics 37

Analytics Design Research Process 37

Connection Cafe

MAY 23, 2013

Blackbaud’s just-released Online Marketing Benchmark Study for Nonprofits found nonprofit website traffic was down 14 percent in 2012 compared to 2011. The study reported traffic decreased across 18 of 19 nonprofit verticals , with Canadian organizations being the exception. (It Setup Google Analytics to do a year-over-year comparison.

Websites 44

Websites Comparison Analytics Search 44

Connection Cafe

JUNE 13, 2013

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Benchmarks let us know how we perform compared to our event fundraising peers. Just getting started using metrics and benchmarks to improve performance?

Metrics 42

Metrics Benchmark Fundraising Stats 42

Nimble AMS

DECEMBER 1, 2023

Once again, it’s time for annual reporting! Are you ready to level up your annual report to highlight the true value of your association? Learn how to refine your annual report to reflect your staff’s hard work and your organization’s accomplishments. A call to action. For example, did membership increase this year?

Report 140

Report Headline Associations Picture 140

Connection Cafe

AUGUST 9, 2010

The full length presentation is included below and posted on SlideShare for download, but here were the three, simple areas I shared for all organizations to remember when embarking on measuring social media ROI: Analytics - measuring the right data. Benchmarks - Taking raw data and reporting in a comparable way.

ROI 36

ROI Social Media Measure Jordan 36

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. Get the report and read it. Well, this report has some pretty telling data. It's enough to report on and start people thinking about the issues, but the field is pretty darn new.

Attention 36

Attention Metrics Online Fundraising 36

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

It is a flow chart that calculates business performance taking into account not only whether the company had a profit, but whether that profit was good enough relative to the assets it took to generate it. Over those 80 years, the chart has been polished, refined and so deeply embedded in business thinking. Google Analytics.

ROI 50

ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 10, 2014

I’m just back from the SXSW Interactive Festival where I was on a panel called “ What Social Media Analytics Can’t Tell You ” moderated by Alexandra Samuel of Vision Critical , Jeremiah Owyang , Crowd Companies, and Colby Flint, Discovery Channel. Active social media users are donating.

Social Media 122

Social Media Analytics Data Media 122

sgEngage

JUNE 23, 2022

While there is no industry standard for what qualifies as a major gift—a global organization might target $1 million, whereas a startup nonprofit might shoot for $500—the 2020 Major Gift Benchmark Study reported the median level for a major gift at $5,000-$9,999. Innovations in analytics tools have come a long way. Register now.

Gift 79

Gift Program Build Fundraising 79

Achieve

OCTOBER 1, 2017

I want to observe trends and benchmark what’s happening in the annual fund space. It included a letter, gift form and a stapled two-page report with metrics and numerical results of their programs over the last five years. We’re talking full-color charts and graphs. I read all of them. No narrative. No images aside from graphs.

Mail 52

Mail Fundraising Chart Picture 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 15, 2011

The survey looked at nonprofit’s self-reported results, goals, time investment, and measurement approaches for Facebook, although I wonder if you can really answer the big picture question without looking at how nonprofits use Facebook in the context of an integrated strategy and good measurement practice benchmarking study.

Measure 96

Measure Organization Metrics Analytics 96

Byte Technology

JUNE 22, 2015

But the reasons behind stressing visuals in marketing strategies are obvious when one considers that most of the platforms used for communications today have a strong analytical function: essentially, it’s easy to track what’s working and what isn’t in terms of a marketing strategy. over sound bites and pictures. Infographics.

Profit 100

Profit Web Strategy NPO 100

Care2

JULY 2, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 70

Social Media Track Media Tools 70

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

About a year ago, I decided to benchmark my blog using some tips suggested by Avinash Kaushik. Kaushik suggested these metrics for benchmarking blogs: Raw Author Contribution (posts & words in post). Calculating benchmarks should not take you more time than it is worth. Okay, I'm procrastinating.

Reflection 50

Reflection Measure Technorati Metrics 50

Connection Cafe

DECEMBER 22, 2013

It’s incredibly important- Saying Thank You Like You Mean It - and it’s reported to be indicative of a donor’s willingness to give again. According to the 2014 Content Marketing Report, 92% of the nonprofits surveyed are using content marketing. Curious about what other findings are reported in the study?

Story 54

Story Nonprofit Social Media Content 54