article thumbnail

Top 10 Reasons to Have a Strategic Marketing Plan

Byte Technology

That makes it challenging for the agency to show adequate ROI or valuable conversions to their client when there is no strategy behind the advertising spend. After completing your marketing analysis, it should be clear what your best channels are and who your current customer is. Now you see your ROI and who your customer is.

Marketing 246
article thumbnail

Steps to Break Down Your Data Silos

Forum One

No matter your biggest challenge, the ticket to solving those issues is figuring out how to break down these silos and make your data analysis easier. Step 3: Map your stack This is the part where we get to the real nuts and bolts of how to get all the data you need working together for you when you need it and in the format you need it in.

Data 63
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

ROI (Results on Insights) of Online Communities

Beth's Blog: How Nonprofits Can Use Social Media

Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. I still think these are components are essential and should be applied to looking at the ROI (Results on Insight) for nonprofits and social media. Do you agree?

ROI 66
article thumbnail

How to Succeed With Nonprofit Direct Mail Fundraising

Allegiance Group

Direct mail can benefit your nonprofit in many ways, from connecting with donors in a personal way and yielding a high ROI. Conducting a marketing opportunity analysis. Start by mapping the journey your supporters follow when engaging with your organization. This channel also tends to see positive returns—for every $1.27

Mail 52
article thumbnail

ROI (Results on Insights): Nonprofit Examples of How Listening Returns Value

Beth's Blog: How Nonprofits Can Use Social Media

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? This drove traffic.

ROI 91
article thumbnail

From Google Analytics to Socialistics -- Mary Poppins and the ROI of Friendship.

Beth's Blog: How Nonprofits Can Use Social Media

How do you map these social networks? I guess I am wondering about the ROI of friendship! Chris Brogan wants to turn friends or social network analysis data into actionable information. Marnie Webb asks. a good question about the tools for measuring social networks. But then what does that do to web analytics? This isn???t

ROI 50
article thumbnail

Vote Today for Our #23NTC Sessions!

Forum One

Real-world examples of how nonprofits are already investing more deeply in their advertising budget and seeing valuable ROI. Conducting a comprehensive landscape analysis: undergoing a full technical ecosystem, communications, and analytics audit to understand the state of play. The post Vote Today for Our #23NTC Sessions!