Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? This drove traffic.

ROI 91

ROI Examples Results Social Media 91

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do a regular task analysis of your social media work flow looking for redundant actions or where you've simply lapsed into automatic pilot or bad habits.

Awareness 100

Awareness Tips Social Media RSS 100

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2010

I started experimenting with these concepts back in 2008 at SXSW session on Nonprofit ROI and SXSW Session on Nonprofit Crowdsourcin g as well as at the NTC in 2009 on a session mapping metrics to strategy. I’ve using the technique to deliver conversational keynotes at conferences. Some Reflections.

Reflection 103

Reflection People Network Colorado 103

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do a regular task analysis of your social media work flow looking for redundant actions or where you've simply lapsed into automatic pilot or bad habits.

Social Media 98

Social Media Media Tips Social 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

I also didn't focus on some of the techniques I learned from She's So Geeky speaker training - the eye contact and the verb. What's your strategy map? My NTC panel on social media metrics, measurement, and roi will include a case study slam - so stay tuned). But jet lag and three lattes makes that difficult. What's the outcome?

Reflection 50

Reflection Slides Metrics PowerPoint 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I'm slightly out of my comfort zone here because I've only been following this topic closely for a short time, although I have co-authored a guide for nonprofits on technology evaluation and ROI. UPDATE: The presentation slides and wikispace is here.

Metrics 56

Metrics Social Media Media ROI 56

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

Tools fall into one of three categories – content analysis, surveys, or analytics. Marlene Oliveira, Copywriter and Communications Consultant, shares an interview with Jason Shim, “ Google Analytics Basics for Nonprofits: Interview with Jason Shim.” A Measureable Road Map to Success. Select Your Tools.

Measure 115

Measure Learning Case Study Metrics 115