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An Inside Look at Crafting a Strong Nonprofit Marketing Plan

Allegiance Group

Your nonprofit needs compelling marketing to engage new and existing supporters to boost brand awareness, cultivate donors, motivate them to volunteer, and more. Many nonprofits across the country see great results from their marketing efforts. A nonprofit marketing plan lays the roadwork your team must follow to achieve your goals.

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Cheap and Cheerful Audience Analysis for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

So, was delighted when Darren Barefoot asked if he share a guest post about how to do audience analysis. Cheap and Cheerful Audience Analysis for NGOS by Darren Barefoot. But not all kinds of audience analysis are evil. You can, however, engage in some poor man’s demographic and psychographic research.

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ABFE and Candid partner on new research on Black leaders

Candid

Building Movement Project studied over 4,000 nonprofit employees and found no difference in qualifications, leadership aspirations, or skillsets between white people and people of color. Does “Black-led” refer to organizations that have Black CEOs? This is not a pipeline problem. Why Candid and ABFE? . About the research .

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Why nonprofits should deploy artificial intelligence to achieve fundraising success

ASU Lodestar Center

posted by Nathan Bezzant Fall 2021 Alumnus, ASU Master of Nonprofit Leadership and Management. The International Society for Third Sector Research published a recent paper that summarizes why nonprofit leaders must use technology to connect with stakeholders in the emerging digital, civil society. Illustration by Yuxin Qin.

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How to Succeed With Nonprofit Direct Mail Fundraising

Allegiance Group

Direct mail can benefit your nonprofit in many ways, from connecting with donors in a personal way and yielding a high ROI. After assessing how these donors already interact with your nonprofit, you can build target donor profiles based on demographics, psychographics, giving habits, and preferred communication channels.

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How To Write A Nonprofit Mission Statement in 7 Steps (Plus 10 Great Examples)

Neon CRM

Your nonprofit’s mission is the foundation of everything you do. Your nonprofit mission statement is how you communicate your organization’s impact to supporters, clients, and the community at large. What Is a Nonprofit Mission Statement? Why does your nonprofit exist? All right, let’s get started.

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We’re 39 percent similar; how can we be exponentially better?

Candid

Recent evidence from the Technology Association of Grantmakers (TAG) indicates that grantmakers are asking the same questions with slight differences across funders, wasting a significant amount of a nonprofit's time during the application process. Analysis of grant applications from 130 funders. Miscellaneous (3 percent).