Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement. Does a lot of &# drive by&# analysis, but no monthly review of trends. Organizational Culture.

Results 95

Results Data Charlotte Measure 95

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Asking for feedback about how to improve the school experience is also a good technique, as used in the example above is from URJ Camp Kalsman. This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds. John Hadyon suggests not calling it posting, but planting seeds.

Practice 107

Practice Tips Social Meme 107

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

The principles cover strategy, learning, capacity, and organizational culture. 2: Use listening techniques to develop a deep understanding of the audience. I cover a couple techniques and tools using participants as an example to illustrate that keywords are king. Example: Red Cross.

Social Media 115

Social Media Media Social San Jose 115

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Listening may happen at the personal, staff level as a best practice for doing their job whether or not it is embedded in the organization's culture. For listening to become an organization wide activity and more impact, it needs to be part of the organization's culture. That happens when leaders model and encourage it.

ROI 91

ROI Examples Results Social Media 91

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2010

Techniques for More Engagement. What I learned is that “drive by&# analysis of metrics is really a waste of time. This is an interesting process of spreading the expertise and way of working to all parts of the organization. This is a fairly small staff, with limited resources.

Social Media 104

Social Media Fun Experiment Media 104

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2010

The morning had two segments, beginning with content and small group exercises on several themes from the Networked Nonprofit including culture change , transparency , and simplicity. Geoff Livingston did a great job at live blogging the first section in the morning. Some Reflections. How did that relate to the learning objectives?

Reflection 103

Reflection People Network Colorado 103

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. Definition: An analysis that looks at the benefits, costs, and value of a technology project over time.

ROI 50

ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. So when I heard that one of the leading subject matter experts on social media metrics - Jeremiah Owyang - was the guest of honor at a local social media networking event , I decided to go. So, here's the session description: Social Media Metrics/ROI Game.

Metrics 56

Metrics Social Media Media ROI 56

NTEN

JUNE 18, 2009

ROI -- or Return on Investment -- is a pre- and/or post-evaluation process and analysis of three factors: benefits, costs, and value of a specific technology purchase over time. If you approach ROI as a financial analysis only, you're missing the point. Metrics are a unit of measure. Focus On Value. Look at Work Processes.

Measure 76

Measure ROI Technology Metrics 76

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2011

If don’t synthesize the ongoing stream, it gives me vertigo. I set aside an hour or two a month to review my valid metrics , but also to do a meta synthesis of the conversation to curate the best points and resources. 1: Create a Facebook culture inside your organization. What’s missing?

Facebook 101

Facebook Network Metrics Nonprofit 101

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

And while surveys, focus groups and other services can give you an analysis of what your current audience is doing online, direct observation is works best. Jeremiah Owyang, Social Network Sites Use Analysis - Compilation of Research Facts. Culture Change. What hard data points or metrics will you use to track your objectives?

Social Media 106

Social Media Map Strategy Media 106

sgEngage

APRIL 29, 2021

The analysis is based on a July – June fiscal year, covering the period of FY2016 through FY2020. Emerging best practices for conversion at organizations with strong conversion metrics: The largest source for conversion in FY2020 was digital efforts with the most growth in email and digital ads. Telemarketing and direct mail followed.

Retention 50

Retention Gift Rate Conversation 50

NTEN

SEPTEMBER 12, 2014

Also essential to the day were 12 coaches, whose areas of expertise ranged from digital media to business analysis, and three judges: James Rooney, Microsoft; Deena Pierott, iUrbanTeen; and Sonya Watson, Tides Foundation.

Ideas 94

Ideas North Carolina Map Children 94