Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

Successful social media is like going to the gym because the discipline of a good routine gets results much like working out on a daily basis. You need to make social media a daily habit; understand the rules, the landscape, and above all give it time to work. Avoid Measurement As Therapy and Drive By Analysis. Unsubscribes.

Social Media 99

Social Media Strategy Media Social 99

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 13, 2007

Demographic drill down (34% work as professionals). I also found an indepth analysis of user behavior on Facebook and some specific thinking about metrics. Comparison of old/new metrics. The demographics summary: The numbers : 44 million active users. Facebook users are aging. How to apply it.

Demographics 50

Demographics Facebook Comparison Summary 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 5, 2008

Twist analyzes and presents trend comparisons and volume between keywords and tags. It looks like a mapping tool in the works that will let you visualize your Twitter network by retweets from Dan Zarrella. (hatip stacymonk ) He collected over 84,000 retweets. I wonder how Laura Lee Dooley would use this tool?

Comparison 50

Comparison Analysis Aggregator Twitter 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2008

The holy grail metrics is missing? The Working Wikily blog describes this effort as a "flash cause," I'm not sure, I think it is hybrid. This would have to be done with some social networking analysis software that maps twitter accounts to donors and displays results. Velocity and fluence and it's darn hard to track those.

Donation 50

Donation Tanzania Organization Stats 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. Definition: An analysis that looks at the benefits, costs, and value of a technology project over time.

ROI 50

ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2009

In December, Fast Company published an article called " The Most Influential Women in Web 2.0 " featuring about a dozen amazing women who work in the Web 2.0 is an online engagement strategist for World Resources Institutes and in her spare time writes a blog about using metrics for nonprofit web advocacy. Laura Whitehead.

Technology 75

Technology Companies Netsquared Social Media 75

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

I did a comparison of time on-site with top referrals and Twitter referrals stay longer than Google. Does Twitter Work Better As A Listening Tool. This post from Cometrics -- Developing Metrics for Conversation for Twitter -- has lots to ponder. This is, of course, a simplistic analysis of a select number of Twitter users.

Twitter 74

Twitter Ratio Google Artist 74

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

It is an internal assessment tool which helps organizations figure out what parts of their online strategy are working, and what parts might need tweaking. to care a whole lot about how many hits they got in comparison to similar (or different) organizations. And, I actually hope that doesn’t change. 6 Katrin 09.19.07

Stats 100

Stats Web Statistics NTEN 100

Connection Cafe

APRIL 30, 2014

Try looking at a variety of meaningful metrics (not just dollars raised) to better understand the drivers for the event and provide feedback you can use for optimizing future events. as well as year-over-year comparisons for each metric. as well as year-over-year comparisons for each metric.

Volunteer 38

Volunteer Social Media Interaction Demonstration 38

Neon CRM

MAY 31, 2023

You work for a nonprofit that is totally stuck in the donor acquisition cycle from hell. You work long hours and spend a ton of resources getting new donors in the door, only to then see them never make a second gift, leaving you right back where you started. It also involves careful analysis and upkeep of your donors’ data.

Management 52

Management Donor Guide Retention 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. So when I heard that one of the leading subject matter experts on social media metrics - Jeremiah Owyang - was the guest of honor at a local social media networking event , I decided to go. So, here's the session description: Social Media Metrics/ROI Game.

Metrics 56

Metrics Social Media Media ROI 56

sgEngage

APRIL 29, 2021

This year’s summit included data from a variety of sectors, drawn directly from participant CRMs and standardized to allow for consistent comparisons. The analysis is based on a July – June fiscal year, covering the period of FY2016 through FY2020. The data set included 16 million donors who gave 57 million gifts for a total of $2.4

Retention 49

Retention Gift Rate Conversation 49

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

Measuring the success of social media efforts can't be done with a single metric. I think there will be different metrics for different strategies, organizations, and tools. Kaushik suggested these metrics for benchmarking blogs: Raw Author Contribution (posts & words in post). You can do an analysis of your blog feed here.

Reflection 50

Reflection Measure Technorati ROI 50

The Modern Nonprofit

FEBRUARY 20, 2024

Analyzing Your Website’s Organic Traffic To understand how people are finding and engaging with your nonprofit website, you need to set up analytics and regularly monitor performance metrics. You’ll find key metrics under the Acquisition > All Traffic > Channels menu in your GA dashboard.

Websites 59

Websites Guide Impact Metrics 59

Beth's Blog: How Nonprofits Can Use Social Media

JULY 6, 2009

The key on Pathable is that we can ask them questions that they respond to with tags to describe themselves or interest: This creates some interesting effects- you can find other people with common interests based on tags, and Pathable does a tag comparison to suggest other people you may want to get to know during the conference.

Social Media 81

Social Media Media Social Flickr 81

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

After completing the course, the students will be doing an internship as part of their field work, being placed in international organizations in the US and other places in the world. They will be doing a variety of work tasks (not just social media and networks). There are many labs working on projects.

Policy 103

Policy Social Media International News 103

Connection Cafe

DECEMBER 5, 2017

Data—the capture, analysis, and use—can be overwhelming. Data and the understanding and interpreting of metrics is something I have to work hard at, because it simply does not come naturally to me. I began to educate and report on a new series of metrics that added depth and reason behind our results.

Analytics 33

Analytics Data Analysis Metrics 33