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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

Leveraging ad libraries can provide valuable insights into competitors’ strategies, industry trends, and best practices, helping nonprofits refine their own ad campaigns and messaging. Google Ads Transparency Report: [link] Provides ad spend data across different advertiser industries and political entities.

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Fundraising Ideas to Reverse the Trend of Declining Email Response Rates

NetWits

The much-anticipated 2013 eNonprofit Benchmark study was released last week. Nonprofits often use this study to benchmark their own online activities and fundraising ideas. This follows a recent trend that email click-through rates have declined across all industries. based national nonprofits in 2012. percent to 4.5

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Don’t be Fooled by Message Open and Click-Through Rates

NetWits

In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). However, the benchmark study is a tool, and like any tool, it depends on how it’s used. However, the benchmark study is a tool, and like any tool, it depends on how it’s used.

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Inspired by Corporations’ Investment in Purpose and Social Responsibility Throughout the Crisis and Hardships of 2020

sgEngage

Highlights from the 2021 Industry Review. We are inspired by the work of our partners and the clients we support as we review this year’s 9 th Employee Engagement and Corporate Social Responsibility industry report , covering data collected from January-December 2020. Social Justice campaigns received over $2.8

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Insights from the 2020 Blackbaud Peer-to-Peer Fundraising Study

sgEngage

In 2020, with little warning and without any training in “ pandemic-affected peer-to-peer fundraising ,” this industry soldiered on and continued the necessary work needed to support critical missions. Registrations were up year-over-year, in a reversal of the trend we have been seeing over several years. More than 9.4

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Benchmarking Data You Can Use: Live from #BBCON

Connection Cafe

It’s easy to host a benchmarking session and just present data. The goal of this session was to provide the data but also provide analysis and insight that would help organizations take action when needed. Why benchmark? Jay Odell, Vice President of Altru at Blackbaud, discussed why benchmarking data is important.

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Insights from the 2020 Blackbaud Peer-to-Peer Fundraising Study

Connection Cafe

In 2020, with little warning and without any training in “ pandemic-affected peer-to-peer fundraising ,” this industry soldiered on and continued the necessary work needed to support critical missions. Registrations were up year-over-year, in a reversal of the trend we have been seeing over several years. More than 9.4