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The Surprising Truth About Online Donors and Offline Fundraising

NetWits

Many organizations see the immediacy of giving, the larger average donations from online donors, and the relatively low costs in producing solicitations and look no further. The Importance of Moving Donors Offline. However, this only holds true when the online donor has been converted to offline giving.

Offline 219
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Improve Online Donor Retention with these 5 Proven Follow Up Techniques

NetWits

In fact, online donors are worth a lot more than offline donors. Typically they’re first-time donors who shell out nearly double the amount that offline first-time donors do - to the tune of $62 versus $32 on average, according to our 2011 Multichannel Fundraising Report. 2) Tie Offline Contact Directly to Online Gifts.

Technique 201
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5 New Google Analytics Statistics For Nonprofits

TechImpact

Applying a customer audience segment to your overall traffic, or to specific webpages grants even more donor insight than you’d get when looking at total aggregated results. Implement offline conversion tracking. And remember, if it’s over 3 seconds, you could be missing out on a donation! Use funnel conversion tools.

Analytics 223
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Nonprofit Volunteer Management: Three Tips to Increase and Maintain Engagement

Nonprofit Tech for Good

Giveffect, for example, captures and aggregates check-in and check-outs at multiple levels: shift level, event level, and volunteer level. Shift Tracking: Track shifts and offer volunteers visibility and access to their shifts on a variety of devices with shift tracking technology.

Volunteer 276
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Millennial Innovators: Meet Ecoviate, GiveMob, and Scholarships Expanding Education (SEE)

NTEN

Big goals in addition to iterating on the products and getting them adopted widely: By 2016, they will solidify their business strategy, aggregate a mentorship program of 100,000 students around the world, and plant a million trees. Givemob also keeps a log of users'' giving so they can export and keep track for donation/tax purposes.

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Facebook ROI: Not Just a Myth

NTEN

After some time on our list, Mathew pulls the information by source and aggregates what they gave, factoring in the cost of acquiring them. At our last analysis, our Facebook recruits had donated a total of $3,793 in the last 12 months, with an average gift of $79. This deeper relationship will hopefully yield larger financial support.

ROI 94
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Internet Strategy, Genocide Prevention

Forum One

Transparent scorecard reporting: After aggregating a "grade" for each policy maker, publish it on the Internet, with all relevant substantiating information. Also use political fundraising reporting tools to learn who donated to particular politicians. See the Darfur scores for example.