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8 Best SEO Tips for Nonprofit Strategy in 2024

Whole Whale

SEO – Search Engine Optimization – (if you don’t already know) is the practice of improving and promoting a website in order to increase the number of visitors the site receives from search engines. Chances are you are on this page as a result of doing searches for SEO basics or intros to the topic and now you’re here!

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Everything You Need To Know About the Google Ad Grant

The Fundraising Authority

It’s no secret that Google Ad Grants is a fantastic resource for nonprofits. Google’s Ad Grant Program is one of the best resources out there for nonprofit organizations. Ad Grants is a program sponsored by Google that gives nonprofits free advertising credits on its Google Ads platform (text ads on search pages).

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Nonprofit Analytics: Overview and 13 Analytics for Your Org

DNL OmniMedia

For nonprofits, efficiency is crucial to ensure they’re allocating as much of their financial resources to their mission as possible. These are users who land on your site through a search engine like Google or Bing. Are your landing pages answering users’ search queries? Downloading a resource. Google AdWords Analytics.

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The Big 3: SEO, Email and Social

NetWits

Search Engine Optimization. Needless to say, without good SEO, you’ve got a very slim chance of being found by people searching for things you offer (events, fundraising opportunities, volunteer opportunities, programs, etc). The trick here is to look for words and phrases that have low competition and high month global searches.

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Member Appreciation Winner: Google AdWords for You?

NTEN

As the second week of Member Appreciation month starts to wind down, I'm glad for the opportunity to discuss today's particular NTEN give-away: AdWords for Dummies , courtesy of Jossey-Bass/Wiley publishers. That means you can use AdWords marketing for free. Use Google's free online resources.

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4 Quick Tips to Remember When Planning an Advocacy Campaign

Top Nonprofits

If you’re a new organization without many resources or contacts, you may have more luck working first at the local level. Likely, these will also shift throughout the campaign cycle as you gain a clearer picture of available resources. As you determine your goals, consider the feasibility of accomplishing them.

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Does Playing Video Games Make You Smarter about Google AdWords Campaigns? Yes!

Beth's Blog: How Nonprofits Can Use Social Media

Next, think about what a person might type into the Google search box, messaging that will make them click on your ad, and where they should arrive on your web site. The question we might brainstorm is "What would a user type into a search engine to reach that goal?" " The Google AdWords software will suggest keywords.

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