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What’s trending? Top subject searches in Candid nonprofit profiles 

Candid

Have you ever wondered what the funders, donor advisors, and other industry professionals who use Candid nonprofit profiles are searching for? It’s one way to get inside the minds of people who use Candid’s GuideStar to discover organizations aligned with their values. and whether your profile might benefit from a review and update.

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5 Reasons Why Social Media is Essential for Small Nonprofits

Nonprofit Tech for Good

According to Pew Research Center , 85% of people have a smartphone and even more than that are active on a number of social media platforms. Social media is one of the most accessible ways to promote your organization’s purpose because it’s easy to set up a profile and it’s free to get started.

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How Nonprofits Can Use Instagram for Fundraising

Nonprofit Tech for Good

Here are four strategies your nonprofit should keep in mind when using Instagram for fundraising: 1. Start With the Right Profile Type. Instagram offers two account types — business and personal profiles. When creating an account for your nonprofit, you should choose a business profile over a personal one.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

Since then it has grown from 106 million active monthly users to 310 million active monthly users. In the last few years, Microsoft has rebuilt LinkedIn working out many of the kinks and bugs that made it frustrating to use, and has launched a suite of new tools and functionality for LinkedIn Pages , Profiles , and Groups.

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AI at Candid: Powering technology to support the sector’s lasting success

Candid

An active field of research in the 1960s, machine learning is now deeply embedded in our daily lives—from receiving recommended products while we’re online shopping to Google helping us autocomplete our emails. We constantly look for ways to make it easier for nonprofits to claim and update their Candid profiles.

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How to Build a Social Media Following: Top Secrets Revealed

Nonprofits Source

Just like identifying an ideal donor profile is useful for fundraising, your social media presence should cater to your defined target audience. For example, Gen Z and Millennial audiences are active Instagram users, while older generations tend to be more active on Facebook. Use your logo as your profile picture.

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The Complete Guide to Facebook Ads for Nonprofits

Qgiv

Facebook allows you to target specific demographics for a minimum of one dollar a day. When scheduling your ad campaigns, keep in mind that some months are more lucrative when it comes to donations. Facebook lets you target groups based on demographics, interests, behaviors, and more.