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Grassroots Campaigning: How to Use Online Channels to Build Offline Support

Connection Cafe

According to research by the Congressional Management Foundation, nearly half of congressional staff believe that “most advocacy campaigns of identical form messages are sent without the constituent’s knowledge or approval.”. At ACS CAN, we’re seeing this newly inspired level of activity reflected in our offline recruitment as well.

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Blog Action Day 2009: Creating Actions for Everyone on Climate Change

Amy Sample Ward

Today is Blog Action Day and this year’s theme is Climate Change. What’s Blog Action Day? Blog Action Day is an annual event held every October 15 that unites the world’s bloggers in posting about the same issue on the same day with the aim of sparking discussion around an issue of global importance.

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12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

Everyaction

As nonprofits are using multiple channels to reach their supporters, they also need to be able to track engagement across these online and offline channels. Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down.

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QR Codes in Action. Five Nonprofits Share their Experiences

Care2

The Juvenile Diabetes Research Foundation (JDRF) uses QR codes in their brochures at their offline fundraising events. “The QR code links to our lead advocacy volunteer telling her story and briefly describing the benefits of joining our advocacy team,&# said Mike Kondratick at JDRF. Juvenile Diabetes Research Foundation.

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Part Two: Offline-to-Online-to-Offline: Lessons Learned in Building a Custom Community Platform

Care2

Earlier this week on Frogloop we discussed how four grassroots campaigns (1Sky, Clean Energy Works, the Energy Action Coalition and Focus the Nation) tried to build the Climate Network an unprecedented online community platform. We discussed our vision, our plan of action, what went wrong and how we tried to correct it.

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It's About Impact NOT Influence

Care2

“Is it even possible to measure online influence, divorced from offline influence,&# asks Tom Webster over at BrandSavant [link]. Advocacy - People taking action both online and offline. Are you advocacy goals being met? Nope, it’s not possible. Volunteers - Is your nonprofit generating volunteers?

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Road Trip! Fundraising, Advocacy, Community Building, Storytelling and Recruitment on the Road.

Care2

We so often focus on learning from innovative online campaigns that we miss out on opportunities to integrate offline cause communities and grassroots advocacy. Building buzz and press for an advocacy action. Building local chapters. Schedule local events in advance along your road trip route. Diverse Goals.