Association Analytics

Don’t Fear Your Dirty Data

Association Analytics

The concept of “dirty data” and how to approach it can be daunting. Simply put, dirty data is data that is inaccurate, incomplete, inconsistent, duplicative, or outdated.

Data 269

To Build or Buy a Software Solution: Which is Right for You?

Association Analytics

We’ve all heard the catchphrase, “ if we build it, they will come. ” The “it” can be any software solution and “they” can be your staff, members or the general public.

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To Build or Buy a Software Solution: Which is Right for You?

Association Analytics

We’ve all heard the catchphrase, “ if we build it, they will come. ” The “it” can be any software solution and “they” can be your staff, members or the general public.

Is Your Association Using Data to Increase Event Revenue?

Association Analytics

The pandemic unexpectedly transformed how organizations hosted their events and meetings, forcing event planners to quickly pivot and move their meetings to virtual platforms.

Become the Association Your Members Want

As the pandemic advanced, we were keenly aware of the apprehension and pain throughout our community. Clients and colleagues contacted us with questions about managing revenue shortfall, introducing new technology, and preparing for changing membership patterns. The.orgCommunity organized a Think Tank to help identify trends and crystalize our outlook on the future of membership. The sessions were facilitated by Elizabeth Engel, Chief Strategist, Spark Consulting. This article is the result of feedback gleaned during those dialogues, previous research, and the viewpoints of the.orgSource team.

Building a Digital Ecosystem Around Your AMS – 10/21/21

Association Analytics

The post Building a Digital Ecosystem Around Your AMS – 10/21/21 appeared first on Association Analytics. Resources Executive Planning & Strategy Technology

What You Really Need When Changing Your AMS

Association Analytics

When moving homes, you get rid of things you no longer need. When changing your AMS, you should also take time to determine what you really need to bring or else you could find yourself drowning in an unnecessary pile of (data) boxes.

Change 270

Use Engagement Scores to Point Your Members in the Right Direction

Association Analytics

According to Marketing General Incorporated’s 2021 Marketing Benchmarking Report, 50% of associations surveyed believe lack of engagement is the top reason members didn’t renew. Yikes!

How to Drive Analytics Adoption through Culture and Practice – 10/13/21

Association Analytics

The post How to Drive Analytics Adoption through Culture and Practice – 10/13/21 appeared first on Association Analytics. Resources Data Adoption Data Culture Executive Planning & Strategy

Adopt 169

Webinar Recap: NCACPA Leverages Data to Inform Key Business Decisions

Association Analytics

The North Carolina Association of CPAs (NCACPA) is focused on providing superior service to its 13,000+ members in the accounting profession and community. They’re dedicated to monitoring changes within the profession and ensuring members receive necessary resources and updates.

Don't Let Association Data Myths Hold Back Your Analytics

Association Analytics

The three most common myths that hold associations back from getting started on their analytics journey are data cleanliness, data governance and data strategy. Most think that these steps must come before data analysis, when, in fact, they can be developed together, step-by-step.

Achieving Organizational Transformation: Pathways to Success

Association executives—and hopefully their boards—know that they are facing perilous times. Driven by the pace of cultural and technological change, they are experiencing major disruptions in the traditional business models that used to guide organizational growth strategies.orgSource offers a straightforward approach to navigating these changes and readying your organization for growth.

How to Use Data to Support Your Strategic Goals

Association Analytics

The post How to Use Data to Support Your Strategic Goals appeared first on Association Analytics. Resources Data Culture Executive Planning & Strategy Real-Time Data

Goal 169

9/8/21 – How to Use Data to Support Your Strategic Goals

Association Analytics

The post 9/8/21 – How to Use Data to Support Your Strategic Goals appeared first on Association Analytics. Resources Executive Planning & Strategy

Goal 169

How to Turn Your Association’s Analytics into Action

Association Analytics

The post How to Turn Your Association’s Analytics into Action appeared first on Association Analytics. Resources Analytics for Everyone Community Data Adoption Data Governance Data Quality Events Executive Learning Marketing Member Engagement Member Retention Planning & Strategy Technolog

Netflix-ing Your Association

Association Analytics

The post Netflix-ing Your Association appeared first on Association Analytics. Resources Executive Marketing Member Engagement Member Retention Planning & Strategy

Netflix-ing Your Association – August 25, 2021

Association Analytics

The post Netflix-ing Your Association – August 25, 2021 appeared first on Association Analytics. Resources Executive Marketing Member Engagement Member Retention Planning & Strategy

The Denan Project - Leveraging WhatsApp for Good

As part of building a new supporter journey (from making a one-time donation to becoming a sustaining supporter), The Denan Project set out to shorten the time between the first donation and the recurring donations.

How to Use Data to Drive Your Content Strategy

Association Analytics

Today’s digital world offers tons of channels to share your content, which is great. But it also means tons of content for you to produce and tons of sources to track.

How to Use Data to Drive Your Content Strategy

Association Analytics

Today’s digital world offers tons of channels to share your content, which is great. But it also means tons of content for you to produce and tons of sources to track.

Don’t Fear Your Dirty Data

Association Analytics

The concept of “dirty data” and how to approach it can be daunting. Simply put, dirty data is data that is inaccurate, incomplete, inconsistent, duplicative, or outdated.

Data 169

How to Use Your Member Engagement Scores

Association Analytics

The post How to Use Your Member Engagement Scores appeared first on Association Analytics. Resources Executive Marketing Member Engagement Member Retention Planning & Strategy

How to Use Data to Create Relevant Content

Association Analytics

The post How to Use Data to Create Relevant Content appeared first on Association Analytics. Resources Marketing Member Engagement Member Retention

How to Use Your Member Engagement Scores

Association Analytics

The post How to Use Your Member Engagement Scores appeared first on Association Analytics. Resources Executive Marketing Member Engagement Member Retention Planning & Strategy

Are you getting the most out of your retention data?

Association Analytics

If you’re responsible for member retention, you have your renewal rate committed to memory, right? You are most likely doing everything you should -- calculating your retention rate on a regular basis, being consistent in your retention formula and sharing results with key stakeholders.

How to Overcome Your Fear of Dirty Data

Association Analytics

The post How to Overcome Your Fear of Dirty Data appeared first on Association Analytics. Resources Analytics for Everyone Data Adoption Data Culture Data Governance

Data 169

How to Determine Your Most Valuable Products and Which to Sunset

Association Analytics

The post How to Determine Your Most Valuable Products and Which to Sunset appeared first on Association Analytics. Resources Learning

How to Boost Your Event Registration Revenue with Data

Association Analytics

The post How to Boost Your Event Registration Revenue with Data appeared first on Association Analytics. Resources Events Marketing

Best Practices for Creating a Member Engagement Scoring Model

Association Analytics

The post Best Practices for Creating a Member Engagement Scoring Model appeared first on Association Analytics. Resources Analytics for Everyone Member Engagement Member Retention

Model 169

Four Steps to Align Data with Your Mission and Goals

Association Analytics

Data provides actionable insights and can give associations a navigable path to make better informed business decisions. But you want to make sure those decisions deliver outcomes that support your goals. Business Intelligence” can be a vague and intimidating term depending on your interpretation.

Goal 184

NCARB Uses Data & Predictive Analytics to Improve Member Programs

Association Analytics

The post NCARB Uses Data & Predictive Analytics to Improve Member Programs appeared first on Association Analytics. Resources Executive Learning Marketing Member Engagement Member Retention Planning & Strategy Technology

AANA Uses Data-Driven Insights to Increase Non-Dues Revenue and Create World-Class Member Experiences

Association Analytics

The post AANA Uses Data-Driven Insights to Increase Non-Dues Revenue and Create World-Class Member Experiences appeared first on Association Analytics. Resources Data Quality Executive Marketing Member Engagement Member Retention Planning & Strategy Real-Time Data

NCARB Uses Data & Predictive Analytics to Improve Member Programs

Association Analytics

The post NCARB Uses Data & Predictive Analytics to Improve Member Programs appeared first on Association Analytics. Resources Executive Learning Marketing Member Engagement Member Retention Planning & Strategy Technology

AANA Uses Data-Driven Insights to Increase Non-Dues Revenue and Create World-Class Member Experiences

Association Analytics

The post AANA Uses Data-Driven Insights to Increase Non-Dues Revenue and Create World-Class Member Experiences appeared first on Association Analytics. Resources Data Quality Executive Marketing Member Engagement Member Retention Planning & Strategy Real-Time Data

CASE Leverages Acumen to Identify Opportunities to Improve Retention and Recruitment

Association Analytics

The Council for Advancement and Support of Education (CASE) selected Acumen as their business intelligence platform to gain more insight into members’ needs. CASE is the global non-profit association dedicated to educational advancement—alumni relations, communications, development, marketing, and advancement services—who share the goal of championing education to transform lives and society

Leveraging Your Virtual Community

Association Analytics

The post Leveraging Your Virtual Community appeared first on Association Analytics. Resources Community

Our Takeaway from ASAE Annual: An Increasing Demand for Data Insights

Association Analytics

Last week our team had the opportunity to attend the ASAE Annual virtual conference. As a key sponsor of the event, we spoke with many association teams at our virtual booth to learn how they are adapting and responding to changes in the market

How Data is Helping Associations Become More Agile

Association Analytics

There’s a growing demand for data within associations to help inform decision-making during this time of uncertainty and change.

Good Governance Makes Data the Asset It Should Be

.orgSource

Is a hacker haunting your future? Or is your data dilemma more like a recurring headache? Data shouldn’t be a challenge. It’s an asset that should work for you. Two-point-five quintillion bytes of data are generated online daily, according to SaaS Scout Research Group.

In the Spotlight, the IDSA Foundation Finds Success

.orgSource

Most of us didn’t have viruses on our minds before 2020. Fortunately, some people make researching, preventing, and helping patients survive diseases like COVID-19 their life’s work.

Customer Experience Lifts Service to the Stratosphere

.orgSource

These comments from McDonald’s CEO, Chris Kempczinski to New York Times journalist David Gelles describing how the pandemic would change the company’s business resonated with me on a couple of levels. “We

Diversity Rules the Global Economy, Step Up to Success

.orgSource

We may have all come on different ships, but we are in the same boat now. Martin Luther King, Jr. The proof that we are citizens of the world, no matter how fiercely we choose to localize, was one of the pandemic’s profound lessons. Technology has created an interdependent global economy.

Global 361

Normal Left the Party—Survey Reveals Associations Want Her Back

.orgSource

What should we call it—the New Normal, the Next Normal, Another Normal? Please let go of normal. When the DJ stopped playing oldies, Normal left the party.