Traditional ways of starting a relationship with new members is dying. The new, more successful approach looks a lot like nurturing a romantic relationship. Whether you’re looking for marriage or membership, techniques to build interest and commitment are the same.
Watch this on-demand Analytics in Action webinar where we’ll explore this new way of thinking with marketing expert, Chris Gloede. Chris is the Chief Consultant for Ricochet Advice, a consultancy servicing professional and trade associations, and was previously the Chief Marketing Officer for the American Bar Association. We'll chat with Chris about how your association can stop making common membership marketing mistakes and start to:
- Reinvigorate your membership campaigns using lessons from dating coaches and matchmakers
- Help prospects get to know your association better before pushing them to join
- Use skills and tools to help you nurture your relationships including SEO, marketing automation and analytics
Your hosts:
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Greg Pollack
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Bill Conforti
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Chris Gloede
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About Association Analytics
Association Analytics is a team of passionate people who love helping associations discover insights and take action on their data. That’s what drove us to create Acumen, our data analytics platform built exclusively for associations. We help you bring all of your data together in one place to visualize, analyze and take action. Helping you grow.
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Association Analytics is a CAE Registered Provider. This program meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae. As a CAE Registered Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
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