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The Multichannel Giving Paradox: Online Donors vs. Offline Donors

NetWits

Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts. That is, of course, only true if the nonprofit is successful in converting the online donor to an offline giving habit, usually direct mail giving. 2011 Internet and Multichannel Giving. But that simply isn’t true.

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Great reads from around the web on April 23rd

Amy Sample Ward

." Conversation is the New Attention – "This article is adapted from their SXSW 2011 talk, Toss the Projector: Redefining the Speaker/Audience Dynamic. " 2011: The Year the Check-in Died – "Early last year, "checking in" was the cool new craze. Change the internet?

Web 114
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5 Good Nonprofit Infographics

sgEngage

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Good Nonprofit Infographics Posted by Steve MacLaughlin on April 12th, 2011 Who doesn’t love a good infographic? Especially when they help reveal a lot of information in a visual format. All Rights Reserved

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5 Ways to Empower Your Crowdsource Fundraisers

NetWits

I like to think of it as what we “used to” refer to as peer-to-peer fundraising or P2P (you know, used to, like in 2011). flyers or offline donation forms). It’s when you invite your supporters to reach out to their contacts and spread the message, raising money on your behalf.

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Interview: SXSW4Japan Raises over $120,000 #sxswcares

Amy Sample Ward

Last month, the Japan earthquake and tsunami occurred on March 11th 2011, the first day of the conference. The site was hosted on [link] , which used a URL and design that supported a strong sense of community around the campaign. We also used branded Twitter accounts ( @sxswcares and @sxsw4japan ) to promote the campaign.

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The Future of Fundraising, Part Two

Tech Soup

on the Future of Fundraising back in 2011. — a number that grew by 10 percent between 2010 and 2011. which means "enough," began online and moved offline to solidify a movement to create a better Bosnia and Herzegovina. 2011 Online Giving Grows 13 Percent — Are You Prepared to Get Your Share?

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Relationships Matter Most (The Big Finding from the 2010 Online Giving Study from Network for Good and TrueSense Marketing)

NTEN

[Editor's note: The following is an excerpt from a feature article that first appeared in the March 2011 issue of NTEN:Change. Just as the strength of the donor-charity relationship heavily influences offline giving, the online giving experience has a significant impact on donor loyalty, retention, and gift levels. Declutter your site.