NetWits

MAY 30, 2012

In today’s connected world — where seemingly everyone is using their smart phones to update social networks, check email, and pump out hundreds of text messaging a week — direct mail can look a bit outdated to some nonprofits looking to raise money in support of their mission. So what’s the harm in dropping a channel?

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Online Fundraising Offline Mail 234

NetWits

JUNE 7, 2012

Download the complete 2011 Online Giving Report to learn more about the 13% YoY growth, double-digit growth since 2009 and the top reasons your nonprofit should invest in its online fundraising program. Promotion is ke y - Donors will not know about new happenings without advertisement and promotion. Download the report now! .

Online 221

Online Fundraising Benchmark Report 221

sgEngage

MAY 31, 2011

The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue. The dominate giving channel for new donors 64 years old and younger is online — not offline.

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Benchmark Internet Giving Offline 73

Nonprofit Tech for Good

OCTOBER 24, 2013

The Mobile Web is often discussed as a future trend that nonprofits have time to prepare for, but the reality is that by the end of 2014, the majority of your supporters and donors will be viewing your website, email communications, blogs, and social media content on smartphones and tablets. Mobile email is on the rise.

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Mobile Web Social Network Social Media 272

Care2

MARCH 27, 2012

Did you know that in 2011, 16% of new donors gave via online gifts up from 9% in 2007? Or that the median revenue per donor for multi-channel supporters was $228 compared to $89 for offline and $113 for online donors? million and how their fundraising increased 40% by using multiple channels to reach their donors.

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Channel Fundraising Offline PowerPoint 59

NetWits

JUNE 24, 2011

I spend a couple of days a month on the road, mostly presenting at conferences and user forums on email best practices. Often, I am the only presenter on good old email in a conference packed with sessions about social media and mobile. million donors and more than $1.16 The report, which covers 15.6 Register today!

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Offline Channel Fundraising Mail 153

sgEngage

DECEMBER 30, 2011

Thanks to The Agitator for letting me have the last word in 2011. Here’s the comment: “Is it channel conflict or cognitive dissonance? There is way too much philosophical debate on which channel should get the credit for the gift. Here’s the reality: Donors are multichannel. It is sometimes very hard to tell.

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Offline Channel Org Chart 62

Top Nonprofits

NOVEMBER 9, 2021

Your marketing specialists get the word out about your gala to your supporters through email, social media, direct mail, and any other communication channels your nonprofit uses. Multi-channel marketing allows your nonprofit to reach more supporters by expanding your overall communication channels. Marketing specialists.

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Virtual Nonprofit Stream Channel 105

NetWits

JULY 9, 2012

Download the complete 2011 Online Giving Report to learn more about the 13% YoY growth, double-digit growth since 2009 and the top reasons your nonprofit should invest in its online fundraising program. Turn One-Time Donors Into Regulars. This communication can be done via email, newsletter, direct mail or social media.

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Online Giving Haiti Fundraising 144

Achieve

JULY 26, 2021

build a passionate donor base. ? And which donors should you even ask? . Use a multi-channel fundraising approach. Your ask is a great way to show donors that you value their individual contributions and their continued passion for your cause. How do my donors prefer to interact with my nonprofit? Get creative.

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Donation Fundraising Tips Channel 85

sgEngage

MARCH 18, 2011

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 2011 NTEN Nonprofit Technology Conference – Day 2 Posted by Steve MacLaughlin on March 18th, 2011 Day 2 of NTEN’s Nonprofit Technology Conference ( #NTC ) in Washington, DC is when things really kick into high gear.

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NTEN Conference Technology Blackbaud 71

NTEN

SEPTEMBER 2, 2011

There is little argument that email and social media platforms like Facebook and Twitter are fast becoming mandatory tools for supporter outreach. These communication channels provide nonprofit organizations with an immediate and effective way to solicit, cultivate, and engage donor support. gurgo.mobi. m.komen.org.

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Social Media Mobile email Media 82

NTEN

JUNE 22, 2011

Today, I’m live blogging a few sessions from the 2011 Millennial Donor Summit. It's also important to have easily readable information via email - so be sure you use mobile rendering options for your emails, especially if you have a call to action and your email and website aren't mobile rendered, they won't be able to easily respond.

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Mobile St. Louis Donor Blackberry 55

Tech Soup

MARCH 12, 2013

Simply getting emails out the door can be a challenge for nonprofits. Crafting relevant, interesting email on a regular basis? Actually, it’s a common challenge for all email marketers. The Most Effective Way to Improve Email Relevancy. It's a series of emails automatically sent in response to a certain action.

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email Marketing Registration Nonprofit 55

Care2

JUNE 15, 2011

Unless you’ve been living under a rock, you’ve heard that multichannel fundraising, i.e. enabling your donors to give via postal mail, your website, telemarketing, social media, etc. But what if you don’t have the budget or staff to focus on eight (or eighteen) different giving channels? We can help!

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Channel Fundraising Blackbaud Advocacy 58

Bloomerang

APRIL 15, 2021

Diverse candidates are not applying for fundraising positions through the traditional channels, and the hiring officers don’t know where to post their job listings in order to attract them. . While I’d had little direct experience with individual donors, I had many valuable transferable skills to bring to the table.

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Develop Pennsylvania Mentoring Newsletter 122

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 22, 2010

Mobile can’t be this separate tactic or channel in your communications strategy. What is your message and what do you want the audience to do? How do your all your communication channels work together to inform, engage, and motivate? Is mobile on your organization’s radar for 2011? Planning for Integration First.

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Donor Summary Mobile Phone 98

sgEngage

MARCH 17, 2011

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 2011 NTEN Nonprofit Technology Conference – Day 1 Posted by Steve MacLaughlin on March 17th, 2011 NTEN’s Nonprofit Technology Conference ( #NTC ) is in Washington, DC and it’s sold out once again.

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NTEN Conference Technology Blackbaud 48

DNL OmniMedia

FEBRUARY 3, 2023

VIP event access for long-time donors and volunteers, allowing them to access prime seating, a free buffet, and other VIP perks. Conduct a bit of market research to determine your target audience’s preferred communication channels. This might include your annual donor appreciation gala, local farmers’ market, or a community festival.

Strategy 52

Strategy Nonprofit Audience Hosting 52

Connection Cafe

AUGUST 9, 2013

Nonprofits can learn from email campaigns corporate marketers are sending. Corporate email programs have focused on delivering value—they test offers, messaging and more. A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. As a result, email expectations have changed.

email 48

email Campaign Test Benchmark 48

sgEngage

NOVEMBER 10, 2010

Actually, it’s single channel communication that’s dead. Donors Flip Channels Dunham+Company has new data out in “A National Survey of the Impact of Offline Communication on Online Donations.&# 6% said the reason they donated online was because of an email appeal vs. 14% because they received a letter. .&#

Mail 78

Mail Trend Offline Blackbaud 78

NTEN

JUNE 29, 2011

Now they come to us, through Facebook, Twitter, and email. Or do: maybe they'll make another video like this one (complete with integrated marketing channels ). Want to make your email templates bullet proof (like Neo at the end of The Matrix , since we're getting all metaphorical about code)? Keep them coming.

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Linkedin Convio Template YouTube 57

Nonprofit Tech for Good

JANUARY 3, 2012

Many of your supporters are becoming overwhelmed with tweets, status updates, emails, texts, and print and broadcast media and because of that it’s getting more difficult for your “Thank You” message to stand out from all the noise. Enter The Colbert Report and The Daily Show with Jon Stewart : VIDEO: 2011: A Look Back.

Social Media 241

Social Media Media Management Social 241

Connection Cafe

DECEMBER 20, 2011

We had a lot this year and I wanted to highlight a few throughout 2011 that really stood out ranging from advocacy, social media gone viral, housefile growth to epic multi-channel strategies. Check out the following top 5 client success stories of 2011: RESOLVE. And not to mention, they won Organization of the Year by DMANF !

Story 26

Story Convio New York Library 26

Care2

APRIL 18, 2014

The study looked at peer-to-peer giving across 39 organizations over the last 3 years (from 2011 to 2013). The percentage of people raising money has remained flat across all 4 event types the last three years, but donors gave more each year. Email''s Impact On Peer-to-Peer Fundraising. Why the decline in email acitivity?

Studies 72

Studies Money Raise Charity 72

Connection Cafe

NOVEMBER 26, 2013

You invest heavily in the planning phase, often (err, hopefully) as early as August, but by the time January arrives you want to count the dollars, share the stories, and congratulate donors on another successful year. And, as a fundraiser, you seize the opportunity to build donor loyalty. Choose your channels.

Build 38

Build Donor Channel Sound 38

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. “Declining response rates illustrate a saturated channel with undifferentiated messaging and campaigns, said the report. About 2% of web visitors provided their email address.

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Benchmark Studies Money Raise 70

Care2

JUNE 2, 2011

Blackbaud just released the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report. and includes transactions for over 15 million donors and $1 billion in revenue. about online donors and online acquisition. It also highlights the interesting opportunities and challenges posed by multi-channel giving.

Results 68

Results Fundraising Case Study Mail 68

Tech Soup

AUGUST 22, 2011

online community channels. Organizations often find themselves outgrowing the smaller donor management software they have used for years. Regarding eTapestry, community member Laura Matana likes that it can be used to communicate with both donors and other constituents. Any Donor Database Suggestions? by Sage 2011.

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Voice Software Community Management 59

Connection Cafe

DECEMBER 15, 2010

Starting over may not be an option, but in the absence of that, here are ten things event fundraisers and marketers should be considering to reinvent their plans for 2011: Become more data driven. Bottom line: the tracking, mining, and analysis of data should be central to your 2011 event fundraising strategy.

Marketing 55

Marketing Tips Online Analysis 55

sgEngage

DECEMBER 1, 2010

Older donors don’t give online Wrong. A higher percentage of donors 45 to 54 and 55 to 64 give online than offline. 25% of donors aged 65 and older give both online and offline. Major donors don’t give online Wrong. Online donors don’t give offline Wrong. Here are five that need to be busted.

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Trend Online Giving Offline 78

NetWits

DECEMBER 13, 2010

Armed with a fundraising page and email tools, peer-to-peer fundraisers turn their family and friends into donors. Several years ago, I had one friend reach his goal of finding a donor in all 50 states, and this got me thinking about what makes a campaign successful. However, new donors are the most difficult to renew.

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Fundraising Raise Gift Registration 170

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2011

There are two cohort groups, one working on strategic use of a single channel and a more advanced group working on an integrated strategy. With both, the process begins with setting SMART objectives and Kami Huyse points out why this is important. Acquire 100 new donors through Facebook Causes by June 30, 2012.

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Social Media Media Social Chart 129

sgEngage

MAY 10, 2011

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 25 Largest Online Fundraising Nonprofits in 2010 Posted by Steve MacLaughlin on May 10th, 2011 The Chronicle of Philanthropy is not only a great publication, but they also publish some excellent research about online fundraising trends.

Online 111

Online Fundraising Blackbaud Chile 111

Care2

JANUARY 21, 2012

Nonprofits receive up to 40% of their online donations at the end of the year since the holidays have people feeling generous, and donors also want to maximize those tax deductions before year’s end. So how did you do in 2011? Make sure you’re capturing email addresses whenever and wherever you can. Build Your List.

Adwords 72

Adwords Fundraising Tips Convio 72

Nonprofit Tech for Good

JANUARY 14, 2013

Ask for your raise first, and then ask for a budget for graphic design work (avatar, Twitter background, YouTube Channel background, Facebook banners, etc.), There will be times this year when a thank you email or tweet just isn’t enough to communicate your appreciation. Facebook, Twitter, YouTube, etc. yourname@amnesty.org.

Social Media 237

Social Media Management Media Social 237

Care2

SEPTEMBER 2, 2011

If you haven’t started, it may be time for your organization to pay special attention to how online and offline work as complimentary fundraising channels, rather than competing initiatives, so you can improve overall giving through multichannel marketing. coordinated, thoughtful multichannel marketing is still pretty rare.

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Offline Blended Mail Channel 73