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2011 donorCentrics Internet and Multichannel Giving Benchmarking Report

NetWits

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. Key Findings: The majority of giving still comes from offline channels, but online continues to be a significant source of giving and new donors. This is in line with the 2010 Online Giving Report.

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Facebook is Great, but Does it Really Work for Fundraising?

NetWits

Affiliate programs, organic search traffic and even offline advertising scored higher than social. By far the most effective channel was paid search marketing, which 90% of respondents put in their top three biggest sources of acquisition.&#. of non-profits were able to raise over 10k through Facebook in 2010.

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The 2 Key Elements of Successful Fundraising Campaigns

NetWits

1) A multi-channel approach to engagement. Multi-Channel Engagement. The majority of gifts are still received offline and with an integrated approach the average donor value is shown to be higher. In 2010, Komen Maryland strategically sent 103 email messages to constituents over 140 days.

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Three Ingredients for Successful Year-End Fundraising

NetWits

In 2010 an estimated $291 billion was raised. While a large majority of donations are still made by check (79 percent), online fundraising is the fastest growing donation channel. – Online fundraising grew 34% and raised over $20 billion dollars in 2010 – Blackbaud. . – Fundraising Facts. Charity Navigator. Charity Navigator.

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10 Free Nonprofit iPhone Apps

Nonprofit Tech for Good

Updated: March 4, 2010. Users can also download stories for offline reading. Released: February 12, 2010. Channels include Latest News, Pets, Wildlife, Animal Rescue, Factory Farming, Animal Fighting, Fur-Free, Horses, Protect Seals, Wildlife Abuse, International, Investigations, Press Room. Released: March 29, 2010.

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Relationships Matter Most (The Big Finding from the 2010 Online Giving Study from Network for Good and TrueSense Marketing)

NTEN

Our analysis [ from the 2010 Online Giving Study ] showed the following: Fundraising is still about relationships. Just as the strength of the donor-charity relationship heavily influences offline giving, the online giving experience has a significant impact on donor loyalty, retention, and gift levels.

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Latest Trends in Online Fundraising

NTEN

With more than half of 2010 now over, it might be helpful to review some updated statistics. . The Index shows that online giving remained positive during most of 2009 and the trends for 2010 have been very encouraging. Through June 2010, online giving was up 11.7% Steve MacLaughlin, Blackbaud. Online Giving Remains Positive.

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