Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Success Metrics for Your Social Fundraising Plan. Measuring the Value of Your Blog.

ROI 50

ROI Widget Cambodia Metrics 50

NTEN

JANUARY 14, 2013

Established in 2008 as a collaborative response to the growing number of complex elder abuse cases in NYC, the NYC Elder Abuse Center helps professionals, organizations, and systems prevent elder abuse and improve their response to it. Ongoing conversations in the Cloud The team accesses a shared Google Drive (formerly Google Docs) folder.

Social Media 96

Social Media Collaboration Org Media 96

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

As some sort of measure of accountability, raw web statistics (this site got x visits and y pageviews in t timeframe) mean zilch. Asking NTEN to show leadership by publishing web stats is to suggest that NTEN would think that publishing web stats is a useful measure of nonprofit accountability. 6 Katrin 09.19.07

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Stats Web Statistics NTEN 100

Connection Cafe

MAY 27, 2020

One of the biggest challenges for a donor relations and stewardship program, as an indirect revenue generator, is success metrics. I first heard Penelope Burk speak at the International Conference of the Association of Donor Relations Professionals in 2008. You need to continually build trust and loyalty with donors. The basics.

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Donor Colorado Change Foundation 44

Care2

JANUARY 6, 2009

Now in part 2, we will cover how to establish which key performance indicators (KPIs) youll be using to measure success. Out of the box, Google Analytics provides a lot of useful metrics, such as visitors, pageviews, most popular pages, and a variety of other helpful data. Which metrics will help you achieve it?

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Analytics Google Social Media Websites 54

Care2

JULY 26, 2007

Need some metrics guidelines? If you dont measure results strictly by fundraising -- maybe your results are based on advocacy or branding only -- you can just look at the "cost per friend" or "cost per email name" to compare with the costs of recruiting people elsewhere. Job well done!

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

Need some metrics guidelines? If you dont measure results strictly by fundraising -- maybe your results are based on advocacy or branding only -- you can just look at the "cost per friend" or "cost per email name" to compare with the costs of recruiting people elsewhere. Job well done!

Social Network 74

Social Network ROI Social Media Network 74

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

Usability is a Conversation. Mapping Metrics to Social Media Strategy: This wiki will be retooled to go deeper in more specific metrics linked to strategy. Return on Influence: This will be a deep dive into social media metrics and keeping an eye on the new tools that will no doubt debut to help us measure.

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Goal ROI Wiki Metrics 50

NTEN

JUNE 20, 2011

Two or three years ago, you could have a conversation out in the open and have people organically join in. followers) – Stacey points to the difficulty in getting people to join in the conversation on Twitter. We thought we could generate a conversation but it didn't happen. from over 635,000 total followers. "No

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Case Study Tools Studies Community 80

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

Referrals - percentage of visitors by top ten sources for past 30 days (April, 2008). I do share URLs to my posts, but try to link to a conversation. Paul notes, "I find a lot of ideas in the streams of conversation." Twitter As A Conversation Tool. Twitter for me is mostly a listening tool.

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Twitter Ratio Google Artist 74

Care2

FEBRUARY 3, 2008

Need some metrics guidelines? If you dont measure results strictly by fundraising -- maybe your results are based on advocacy or branding only -- you can just look at the "cost per friend" or "cost per email name" to compare with the costs of recruiting people elsewhere. Job well done!

ROI 53

ROI Social Network Social Media Advocacy 53

Amy Sample Ward

MAY 14, 2009

A great example of using Twitter for real information exchange and for conversation. Very cool project from 2008: Twitter Vote Report. We are all after real world changes, so how do we measure our use of these tools on real world impact? Link to things that can be measured. Deanna Zandt wrote this great beginner’s guide.

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Tools Tech Map Case Study 100

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

In 2008, I was honored to be on one of the few nonprofit panels on the agenda. In 2008, I designed the Nonprofit and Social Media ROI Poetry Slam and last year was a panel on crowdsourcing that modeled crowdsourcing in the design and delivery. The nonprofit presence at SXSW has been growing steadily over the past couple of years.

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Comment Artist Social Media Hype 97

Care2

AUGUST 16, 2008

We use a file size measurement -- video files must be under 300 MB. How can nonprofits define and measure success with an online video? Has research been done to measure conversion rates, and, if so, what has it concluded? There are lots of measurements, but theyre all relative. Which is better for nonprofits ?

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

We use a file size measurement -- video files must be under 300 MB. How can nonprofits define and measure success with an online video? Has research been done to measure conversion rates, and, if so, what has it concluded? There are lots of measurements, but theyre all relative. Which is better for nonprofits ?

YouTube 34

YouTube Video Social Media Advocacy 34

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Figuring out the Return on Investment for your blog can't be done with a single metric. I look at several metrics proposed by Avinash Kaushik These include author contribution, audience growth, conversation rate, and authority Then I look at the amount of time in my work flow and reflect on productivity.

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Metrics ROI Measure Content 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 8, 2008

(I've gathered up some of best of the best folks in the nonprofit tech field to share their stories, metrics, and lessons learned - this will be informative AND entertaining. I will do an overview connecting the idea of metrics to poetry. How do I measure thee, let me count the ways, etc). THIS is Iron Chef ???

Comment 50

Comment Open Source Social Media Drupal 50

See3

MARCH 12, 2008

Home • About Us Mission Team News Partners Careers • Services Overview Interactive Marketing Video Web Design and Development • Clients Clients List Client Login • Resources Overview Events YouTube for Nonprofits Guide to Online Video Video FAQs Our Blog • Contact POSTED BY Michael Hoffman MAR 12, 2008 Why do people give charity?

Charity 40

Charity People Giving New York 40

Care2

MAY 15, 2009

A great example of using Twitter for real information exchange and for conversation. We are all after real world changes, so how do we measure our use of these tools on real world impact? Link to things that can be measured. Web metrics, talking to people, emails (who opens your alerts, clicks on links, etc.).

Social Media 34

Social Media Tools Online Advocacy 34

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

A year ago, he said that measuring outcomes for social media is, "an evolving art (not quite a science yet) and you have to be up to the challenge of both thinking a bit differently and be ok with leveraging several different tools. Measuring the success of social media efforts can't be done with a single metric.

Reflection 50

Reflection Measure Technorati ROI 50

Care2

SEPTEMBER 10, 2007

Q: How can nonprofits define and measure success with an online video? Has research been done to measure conversion rates, and, if so, what has it concluded? Good metrics are often hard to come by, but measuring success is the only way to know if your effort and investment has paid off! All rights reserved.

Video 28

Video Interview Social Media Online 28

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 27, 2011

I first came across @paullyoung in September, 2008 when he implemented a birthday campaign as part of charity:water’s September campaign. In 2008, even more people joined and raised over $1 million for clean water projects in Ethiopia. charity:water continues to be an innovator in the area of online fundraising. Obviously $.

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Interview Central African Republic Ethiopia Metrics 101

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

Now, restate your objective so it is “SMART” – specific, measurable, attainable, realistic, and time-based? Make your objectives "SMART" (Specific, Measurable, Attainable, Realistic, and Time-Bound). Josh Bernhoff, Social Technographics 2008 3. Measurement. The Social Media Strategy Map and Worksheet 1.

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Social Media Map Strategy Media 106

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 26, 2009

I participated in a lively exploratory conversation about "How do you evaluate network effectiveness?" 2008), in which he emphasizes the importance of designing evaluations to insure their usefulness, rather than simply creating long reports that may never get read or never result in any practical changes. . I also had an opportunity.

Social Media 90

Social Media Story Evaluation Media 90

NTEN

MAY 27, 2010

In 2008, I helped start the Frozen Pea Fund against breast cancer. We monitor sites in real time, evaluate what's necessary to respond to, develop responses with PR, deliver responses the same way generated, monitor following conversation and alert Communications in daily meetings. Funnel: Measure the whole funnel!

Social Media 62

Social Media Media Cancer Social 62

Care2

NOVEMBER 6, 2007

Consider testing a conversion series for your online leads that tests the first two or three or even six contacts a lead receives and look at the combined results. I would measure the success of the combination of my creative and targeting based on various metrics like response rate, average gift, net per thousand, etc.

Mail 28

Mail Social Media Online Fundraising 28

Care2

NOVEMBER 5, 2007

Consider testing a conversion series for your online leads that tests the first two or three or even six contacts a lead receives and look at the combined results. I would measure the success of the combination of my creative and targeting based on various metrics like response rate, average gift, net per thousand, etc.

Mail 28

Mail Social Media Online Fundraising 28

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 26, 2012

An important design component is the strategy for spreading knowledge and skills for participants by using small experiments with some measurement that help them improve and learn. conversation and make headway on the policy front when everyone is approaching the issue with the same negative messaging frame. It turns out there is a.

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Children Voice Social Media Utah 106