Care2

DECEMBER 8, 2008

> “The Arbitrage Conspiracy Report” is our first piece of hard hitting Freeline content. Check It Out Here: [link] It’ll knock your list’s socks off and keep them watching theirinbox for your next email… December 8, 2008 | Tony Camero Copyright © 2008, Care2.com All rights reserved.

Social Media 28

Social Media Online Advocacy Case Study 28

Care2

OCTOBER 24, 2008

Attendees will be able to watch individual videos based on their content area preference or view the conference in its entirety. While the videos are streaming, viewers will be able to chat online with the Network Solutions team or participate in a live public chat, which is pretty nifty. October 23, 2008 | Marinel James-this is great.

Social Media 28

Social Media Video Conference Internet 28

Care2

APRIL 22, 2009

Elana Wolowitz (EW): Im pretty sure we started in May or June of 2008. I was looking for ways to be accessible to our constituents, grow our audience, and virally promote our content, so Twitter seemed like the way to go. Deanna Zandt (DZ): How long have you been on Twitter? What inspired you to join?

Social Media 68

Social Media Twitter Action Advocacy 68

Care2

MARCH 4, 2008

After reviewing the user-generated content (UGC), two winners would emerge: one picked by HSUS and the other by members. Make sure contest rules and contracts are run through your legal department, and that you specify permissions for use of the content. March 4, 2008 | Carie This girl is on the ball! Great campaigning!

YouTube 41

YouTube Social Media Generation Video 41

Care2

MARCH 3, 2008

After reviewing the user-generated content (UGC), two winners would emerge: one picked by HSUS and the other by members. Make sure contest rules and contracts are run through your legal department, and that you specify permissions for use of the content. March 4, 2008 | Carie This girl is on the ball! Great campaigning!

YouTube 41

YouTube Generation Video Social Media 41

Museum 2.0

MAY 22, 2012

Note: If you have read the book and would like to write a guest post for this series, please contact me. In 2008, when this group was assembled, they had political backing, financial support, and an energetic approach to their work. Where would you start? How would you navigate the political minefields of such an endeavor?

Museum 36

Museum History Netherlands Create 36

Care2

JULY 17, 2008

60) Search « Webinar: Using Email to Engage Activists, Cultivate Donors | Main | Three Tips: How to Harness the Power of Video for Nonprofits » Wednesday Jul 16 2008 Bring Your Idea to Life at Social Actions Wiki Wednesday, July 16, 2008 at 10:00AM | by Hatef Yamini Got ideas? Contribute your ideas here.

Wiki 28

Wiki Social Media Action Life 28

Care2

JULY 16, 2008

60) Search « Webinar: Using Email to Engage Activists, Cultivate Donors | Main | Three Tips: How to Harness the Power of Video for Nonprofits » Wednesday Jul 16 2008 Bring Your Idea to Life at Social Actions Wiki Wednesday, July 16, 2008 at 10:00AM | by Hatef Yamini Got ideas? Contribute your ideas here.

Wiki 28

Wiki Action Social Media Ideas 28

See3

MARCH 13, 2008

Work with the Public Affairs team to identify, develop, and execute communication tactics via the organization’s website, including video streaming, blogging, RSS feeds, subscription systems, social networking media, and other forms of electronic communication and convening. .

Foundation 40

Foundation Job Open Management 40

Care2

MAY 9, 2008

May 9, 2008 | Kaya Matteo Thanks for sharing. May 14, 2008 | Kivi Miller Copyright © 2008, Care2.com If you know of a non-profit that could use some kitchen equipment, go to [link] for more information. With all the fancy stuff out there now, its always good to remind people about the basics -- like using email effectively!

Advocacy 28

Advocacy Social Media Online email 28

Care2

MAY 8, 2008

May 9, 2008 | Kaya Matteo Thanks for sharing. May 14, 2008 | Kivi Miller Copyright © 2008, Care2.com If you know of a non-profit that could use some kitchen equipment, go to [link] for more information. With all the fancy stuff out there now, its always good to remind people about the basics -- like using email effectively!

Advocacy 28

Advocacy Social Media email Online 28

See3

FEBRUARY 26, 2008

On the IdeaDrivenMarketing.com blog there is a post about a social networking/content sites for Baby Boomers called Eons.com. All Rights Reserved Sitemap • Privacy Policy • Newsletter Sign-Up • Contact • About Us Do you see people as old or young or religious or rich? They might not see themselves that way.

Marketing 40

Marketing FAQ Newsletter Copyright 40

See3

NOVEMBER 26, 2007

They documented the efforts of their street teams, and made a fun and inspiring piece out of young people advocating their way onto the Today Show. • She’ll be taking questions about her presentation on January 16, 2008. She’ll be taking questions about her presentation on January 16, 2008.

Video 40

Video Campaign Chad Contest 40

Care2

DECEMBER 6, 2007

60) Search « So Easy, a Chicken Could Do It: frogloop 2008 Reader Survey | Main | Blogger Uses Petition Site to Create Better Transportation for NY » Thursday Dec 06 2007 Care2.com If you enjoy frogloops content, we highly recommend joining Care2 and putting some of our words into action to make a difference!

Social Media 28

Social Media Advocacy Case Study Online 28

See3

SEPTEMBER 24, 2007

So while we don’t yet have all the metrics we need to show that video will actually improve/increase fundraising online, we know that this is the content people are gravitating towards. All Rights Reserved Sitemap • Privacy Policy • Newsletter Sign-Up • Contact • About Us « technola [.]

Video 40

Video YouTube FAQ Metrics 40

Care2

JANUARY 6, 2009

60) Search « Care2 Adds Two Experts to Nonprofit Services Team | Main | Year-End Fundraising » Tuesday Jan 06 2009 Defining a Nonprofit Websites Google Analytics KPIs (Part 2) Tuesday, January 6, 2009 at 12:43PM | by James OMalley In part 1 of this series, we discussed how to correctly install your Google Analytics.

Analytics 54

Analytics Google Social Media Websites 54

See3

MARCH 27, 2008

Home • About Us Mission Team News Partners Careers • Services Overview Interactive Marketing Video Web Design and Development • Clients Clients List Client Login • Resources Overview Events YouTube for Nonprofits Guide to Online Video Video FAQs Our Blog • Contact POSTED BY Daniel Hartman MAR 27, 2008 NTEN Does Web 2.0

NTEN 45

NTEN Web Case Study Stumbleupon 45

Care2

MAY 17, 2007

Amy Gahran - a conversational media consultant, content strategist, and freelance writer/editor - showed us some really cool sites about the exciting, ever-developing world of citizen journalism that we wanted to share with you, our Frog Loop readers. May 29, 2007 | Yvonne Copyright © 2008, Care2.com I think it went really well!!

Journal 28

Journal Social Media Advocacy Media 28

Care2

MARCH 15, 2009

By giving each page in your website a unique, useful description of the page content, you make it easier for a user to decide whether or not to click through. I say "usually" because Google, for instance, may choose to show another piece of content that its algorithm thinks is more relevant. Use heading tags in your content.

Social Media 28

Social Media Advocacy Online Case Study 28

Care2

MARCH 23, 2009

Many Content Management Systems can automate this process, keeping the sitemap up to date and informing search engines of the changes. Even if you dont have a Content Management System, you can still easily create a sitemap through any number of online generators. May 19, 2010 | Brenda Johnson Copyright © 2008, Care2.com

Social Media 31

Social Media Advocacy Case Study Online 31

Care2

MARCH 26, 2009

For example, between 2006 and 2007, online donations grew by 26% but between 2007 and 2008 online donations only grew by 14%. Focus on specifics in your communication from content, segmentation, personalization of appeals, and testing each of these elements including subject lines, frequency, and timing. “People are still giving.

Convio 31

Convio Benchmark Studies Social Media 31

Care2

JUNE 11, 2008

60) Search « New Research Findings: Advocacy Groups More Trusted | Main | Social Actions: How to Pitch Yourself in Two Minutes » Wednesday Jun 11 2008 Three Keys to Successful Online Campaigns Wednesday, June 11, 2008 at 11:52AM | by Hatef Yamini Campaigning online. Copyright © 2008, Care2.com

Social Media 28

Social Media Campaign Advocacy Online 28

Care2

MAY 29, 2007

Amy Gahran - a conversational media consultant, content strategist, and freelance writer/editor - showed us some really cool sites about the exciting, ever-developing world of citizen journalism that we wanted to share with you, our Frog Loop readers. May 29, 2007 | Yvonne Copyright © 2008, Care2.com I think it went really well!!

Journal 28

Journal Social Media Advocacy Case Study 28

Care2

JANUARY 15, 2009

Main | Care2 Adds Two Experts to Nonprofit Services Team » Wednesday Jan 14 2009 10 Fast Tips to Boost E-newsletter Performance Wednesday, January 14, 2009 at 10:40AM | by Allyson Kapin Let’s face it: People have a love hate relationship with their email. January 22, 2009 | Jill Foster Copyright © 2008, Care2.com

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Care2

AUGUST 16, 2008

If youre interested in video for nonprofits, keep up with us over the next two weeks because we have some great video content this month. There really are no golden rules here - were continually surprised by the content we see from people on YouTube and it spans a very wide variety of form and formats.

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JUNE 30, 2009

Use targeted content that directly relates to how your new activists joined your file. Did they contact Congress on health care? June 30, 2009 | Mark Horoszowski Copyright © 2008, Care2.com 60) Search « How Sticky is Facebook? Cross promote your other communication platforms – mobile, Facebook, Twitter, etc.

Social Media 40

Social Media Advocacy Online Tips 40

Care2

JULY 14, 2008

If youre interested in video for nonprofits, keep up with us over the next two weeks because we have some great video content this month. There really are no golden rules here - were continually surprised by the content we see from people on YouTube and it spans a very wide variety of form and formats.

YouTube 34

YouTube Video Social Media Advocacy 34

Care2

MARCH 3, 2009

60) Search « 3rd Annual DoGooderTV Nonprofit Video Awards | Main | 10 Best Web Content Practices » Friday Feb 27 2009 Tweet Locally, Reach Broadly Friday, February 27, 2009 at 06:43PM | by Daniel Bennett Daniel Bennett To Tweet or not to Tweet is not the question.

Social Media 31

Social Media Local Advocacy Media 31

Care2

JULY 26, 2007

Response: links for 2007-08-09 at justinhamilton.org on August 9, 2007 Advertising Age: How New FCC Mobile Rules May Affect Marketers once consumer expectations are raised by the new open access mobile systems that give them control over content and handset-carrier combinations, as well as the ability to switch carriers.

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

Response: links for 2007-08-09 at justinhamilton.org on August 9, 2007 Advertising Age: How New FCC Mobile Rules May Affect Marketers once consumer expectations are raised by the new open access mobile systems that give them control over content and handset-carrier combinations, as well as the ability to switch carriers.

Social Network 74

Social Network ROI Social Media Network 74

Care2

FEBRUARY 17, 2009

Another 2008 market research study conducted by NPD Group showed that 61 percent of Boomer Internet users had visited sites that offer streaming or downloadable video (e.g., Non-profits will have to learn to be more agile about reaching them in ways they want to be contacted --and with 58 million boomers online, its a market worth looking at.

Demographics 45

Demographics Social Media Online Advocacy 45

Care2

FEBRUARY 3, 2008

Response: links for 2007-08-09 at justinhamilton.org on August 9, 2007 Advertising Age: How New FCC Mobile Rules May Affect Marketers once consumer expectations are raised by the new open access mobile systems that give them control over content and handset-carrier combinations, as well as the ability to switch carriers.

ROI 53

ROI Social Network Social Media Advocacy 53

Care2

AUGUST 14, 2007

" No matter how much killer content you have, if people arent looking at, its doing you no good. Copyright © 2008, Care2.com Here are the quick tips from the report, but make sure to check out the full PDF article to look at all the data behind it. To create a new comment, use the form below. All rights reserved.

Newsletter 28

Newsletter Social Media Advocacy Case Study 28

Care2

SEPTEMBER 18, 2007

Talk about your content, or your archives. Keep housekeeping information highlighted: Basic information, like how to unsubscribe, who and where to contact someone, and how to update their information is really the housekeeping stuff, which should be highlighted and easily found in a consistent place throughout your newsletters.

Social Media 28

Social Media Advocacy Case Study Online 28

Care2

FEBRUARY 7, 2009

Strategies include cutting down on content clutter, developing an intuitive navigation structure that makes information easy to find and engaging your audiences through surveys, polls and commenting features. February 7, 2009 | Jordan Viator Copyright © 2008, Care2.com " tactics finds the guide useful in the new year.

Social Media 28

Social Media Difference Advocacy Case Study 28

Care2

JANUARY 15, 2009

In the end, when “viralness” happens -- whether its a video, a petition or just a text piece that everyone keeps forwarding to friends and families -- we often arent sure exactly why this particular piece of content went viral. – Jessica Kutch, SEIU @Katrinskaya : Viral content = Stuff that gets forwarded.

Social Media 28

Social Media Campaign Advocacy Online 28

Care2

FEBRUARY 7, 2009

I do agree with David Kinard, PCM about relevance over content. Hyper creative content takes too long to create to remain relevant online. April 18, 2009 | Justin Farrow Copyright © 2008, Care2.com Conference to discuss the importance of incorporating Web 2.0 By the time they get it, too much time will have passed.

Social Media 31

Social Media Web Advocacy Media 31