6 Effective Donor Retention Strategies for Small Nonprofits
NonProfit Hub
DECEMBER 13, 2019
This means that your nonprofit must first master the art of effective donor retention. . There are several reasons donor retention is so important for nonprofits: First, it’s much less expensive to ask a donor to give again than to perform enough outreach to acquire a new donor. . On average, the recapture rate for lapsed donors is 5%.
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