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6 Tips on How to Use Social Media to Acquire New Donor Prospects

Nonprofit Tech for Good

2) Move beyond social posting to targeted social advertising. In this age of Google Ad Grants and inexpensive Facebook, Instagram, and Twitter targeted advertising, one can drive traffic from what is a primary relationship-building platform to an organization’s website or to a lead or landing page.

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Why Nonprofits Need a Values-Based Social Media Strategy

Non Profit Quarterly

Image Credit: dole777 on unsplash After more than a decade of dominating the social media landscape, Big Tech platforms like Facebook, Instagram, and Twitter are in flux. For nonprofits, this moment presents an opportunity for a social media strategy “do-over.”

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How Are Nonprofits Feeling About Social Media? Inspired? Bored? Overwhelmed?

Nonprofit Tech for Good

We’re almost a decade into using social media and yet one of the most striking realities when I give in-person social media trainings is the wide variety of experience of the nonprofits in the room. The spectrum of expertise and passion for social media swings wide.

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Closing the Loop Between Social Media and Offline Action

Beth's Blog: How Nonprofits Can Use Social Media

But as a bonus, I learned from Facebook expert Mari Smith , that sandwich boards and window clings with Facebook and Twitter IDS are an effective technique to close the loop between offline and social media. to track how your online social network activities are driving offline actions.

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12 Not-So-Great Realities About Nonprofits and Social Media

Nonprofit Tech for Good

For more than a decade the blogosphere has touted the power and promise of social media (this blog included) , but there is also a downside to using social media for your nonprofit. Nonprofit social media managers are bombarded with depressing content. The Next Big Thing in social media has no tangible ROI.

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March #4change topic: How Social Media Can Enhance Events

Amy Sample Ward

From the newest member of the #4Change team, ChristinasWorld : In the wake of South by Southwest in Austin, and in anticipation of some exciting social media and social change gatherings coming up on the 2010 events calendar, we thought it could be useful to explore How Social Media Can Enhance Events as the topic for the March #4change chat.

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Next #4Change Twitter Chat: Social Media & the Climate Change Movement

Amy Sample Ward

Every month, a group called #4Change organizes open & lively conversations about how web-connected communities and our use of social media tools are helping to create change in the world. 4Change Chats are hosted on Twitter – Read “ Join the Conversation ” below for ways to jump into the discussion. Details: Date: Oct, 8th.