How To Segment And Personalize Appeals To Raise More Money At End Of Year
Bloomerang
NOVEMBER 13, 2023
As in, “Will this REALLY raise me more money?” Use segments to create target audiences and hyper-personalize communications to them. While your appeal is, at its core, the same message for all donors, some of the copy in your appeal should be personalized and specific to their giving behavior. (Good news—you do!)
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