article thumbnail

Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

Follow search engine optimization (SEO) best practices. The higher your business ranks in Google search results, the more likely people are to visit your website and invest in your products or services. Collect digital marketing KPIs Key performance indicators (KPIs) are metrics used to measure your digital marketing success.

Map 52
article thumbnail

Nonprofits and Instagram: The Ultimate Curated Collection of Best Practices, Examples, and Tips

Beth's Blog: How Nonprofits Can Use Social Media

You should do some searching on key hashtags that your nonprofit uses as Instagram is big on hashtags and that’s where you’ll get the lay of the land. Here are some other good starter steps for nonprofits that want to grow their Instagram following strategically. Cheat Sheets and Tutorial To Coach Your Nonprofit CEO.

Examples 135
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

New on SSIR: What the New Facebook Changes Mean for Nonprofits

Amy Sample Ward

The good news is that the nonprofit technology community is rich in sharing, and there are lots of online tutorials about this latest wave of updates on Facebook. This increased activity in a public channel is increasing search results on Google too. I’ve pulled a few of them together here. Metrics that Matter.

Facebook 196
article thumbnail

Help! My Nonprofit Needs A Data Nerd

Beth's Blog: How Nonprofits Can Use Social Media

Last week, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. We started off with an affinity clustering of the strengths, challenges, and opportunities for improving their organization’s practice of measuring impact and communicating about it.

Data 107
article thumbnail

No Sweat DIY Infographics

Beth's Blog: How Nonprofits Can Use Social Media

It has tons of icons that are easily searched by keyword and you can share your own. But the bonus was the tutorial to help you better understand and apply charts. If you remember your 6th grade math and science, you might want to skip the tutorial and check out the online chart tool (I love the meter charts).

Chart 130
article thumbnail

Nonprofits and Instagram: The Ultimate Curated Collection of Best Practices, Examples, and Tips

Beth's Blog: How Nonprofits Can Use Social Media

You should do some searching on key hashtags that your nonprofit uses as Instagram is big on hashtags and that’s how you can effectively build your following. Social Rank is an excellent tool to identify potential like-minded influencers and explore hashtags that align with your objectives and audience.

article thumbnail

How To Spend Wisely On SEO

Connection Cafe

There are few in the digital marketing world who wouldn’t include SEO in their strategy, with organic search being the dominant channel (gaining 53% of web traffic in 2019). SEO (Search Engine Optimisation) comprises a number of tactics that encourage traffic to your website. What is SEO and why does it matter? Do your research.