NonProfit PRO
JANUARY 25, 2023
For any-sized marketing team, the choice of how to knit together the right blend of marketing channels has to be driven by a plan and understanding some fundamental rules of integrating channels. Understanding these rules gives your team the best chance of success.
NonProfit PRO
JULY 25, 2022
Let’s review what makes donors respond to your marketing and how you can improve the effectiveness of your campaign. Your story is essential, and people want to hear it.
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NonProfit PRO
DECEMBER 19, 2022
As the one-person marketing and communications team at Hands of Peace, Deb Lawrence rose to the challenges ahead of her, resulting in her earning NonProfit PRO’s 2022 Marketer of the Year.
NonProfit PRO
AUGUST 15, 2022
Read on for seven best practices to adopt to market on Twitter successfully. However, to enjoy these benefits, you must create a strategy that considers the unique features and qualities of this platform.
NonProfit PRO
AUGUST 22, 2022
Constant Contact, a digital marketing platform, announced the launch of SMS Marketing, a new feature that enables organizations to leverage text message campaigns to reach, engage, and retain their customers.
.orgSource
MAY 26, 2021
When marketing got hitched to technology and changed its name to MarTech, their relationship caught fire. The post Maximize the Marriage of Marketing and Technology by Understanding Trends appeared first on.orgSource. That marriage is making an indelible impact on the way associations operate and their ability to engage with members.
NonProfit PRO
MAY 11, 2022
One of the significant benefits of multicultural marketing is that it’s simply the right thing to do. However, it can also help you increase brand awareness and help your nonprofit better fulfill its mission. People want to associate with brands and organizations that align with their societal values more than ever.
Byte Technology
JANUARY 14, 2022
A start-up is the most challenging and rewarding project for a marketing agency. We were asked to design and develop a website and create a strategic marketing plan. First step was getting a clear understanding of who their competition was and how they were marketing themselves. They had a very clear vision, which is so helpful.
Byte Technology
DECEMBER 15, 2021
The natural next step is a marketing plan, right? You can do it that way – but ideally you would have your business plan drafted, then your marketing plan drafted, and then your budget. Here are the top 10 reasons to do a Strategic Marketing Plan. Perhaps you’re seeing a growth in an untapped market or demographic.
NonProfit PRO
FEBRUARY 4, 2022
Once again, nonprofits can invest in marketing outreach efforts to raise awareness. But instead of sending out the usual text messages, emails and bulk flyers in the mail, there are outreach methods and engagement techniques that can enhance and improve response rates and hopefully fundraising totals.
NonProfit PRO
APRIL 19, 2022
In this edition, we take on nonprofit branding and marketing, and highlight the critical elements that all nonprofits need to know now. Expensive design, strategy, and marketing are no longer the norm. To learn more, check out the advice of the experts featured in this month's ZGIVE INSIDER magazine.
Nonprofit Tech for Good
AUGUST 13, 2020
This is the first of three webinars in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits. Packed with practical advice and customized for small nonprofits on a limited budget, this webinar will stress the importance of professional website design and strategic email marketing and fundraising.
NonProfit PRO
DECEMBER 7, 2021
Instead of marketing resources being devoted to an annual golf tournament, Nicole Williams, associate director of foundation relations and communications, pivoted the organization’s strategy and resources. That campaign earned her NonProfit PRO’s Marketer of the Year.
Nonprofit Tech for Good
AUGUST 16, 2022
101 Digital Marketing & Fundraising Best Practices for Nonprofits is a blog and webinar series offered by Nonprofit Tech for Good. Those who register and attend all three webinars in the series will earn a Certificate of in Digital Marketing & Fundraising from Nonprofit Tech for Good.
Nonprofit Tech for Good
JANUARY 19, 2022
Digital marketing and fundraising trends are constantly evolving and conferences provide an essential training opportunity for nonprofit professionals to learn from their peers and spark their creativity. The list below of digital marketing and fundraising conferences is in flux and it will be updated regularly. Location: Atlanta, GA.
Association TV
JUNE 30, 2022
This is the last article you’ll ever need to read on word-of-mouth marketing, trust me.
.orgSource
OCTOBER 3, 2022
The post When the Talent Does the Shopping—Recruiting in a Crowded Market appeared first on.orgSource. Today, it’s equally important to give your employees that white glove treatment. And, if you’re looking for new talent, it’s time […].
The MatrixFiles
AUGUST 5, 2022
When proposing new initiatives, include the marketing and communications plan in the project budget. If you think about it, a project is more likely to succeed when ALL project components are properly funded, including the marketing needed to promote the new initiative to the proper audiences. Her advice? Megan’s advice is brilliant.
NonProfit PRO
SEPTEMBER 22, 2021
Ultimately, a content marketing strategy is the best representation of your organization — donor-facing and what happens behind the scenes. Successful digital marketing strategies never occur without proper planning, but you can make them work in your favor with a bit of effort.
NonProfit PRO
APRIL 27, 2021
Multichannel marketing is all about choice. It is important for the simple reason that you must be where your donors are to engage with them. .
.orgSource
APRIL 20, 2022
The post Strengthen Your Core—8 Competencies for Success in Digital Markets appeared first on.orgSource. “Pathways to Excellence: A Journey to Association 4.0,” is a paper that outlines our strategies for success in the digital marketplace. We identified eight traits […].
NonProfit PRO
FEBRUARY 2, 2022
In 2022, nonprofits need to leverage online marketing tools and strategies to spread the word about their events. This fundraising event marketing guide is filled with tips, tricks, and ideas on how to use social media to promote your next event and convert followers to engaged attendees.
NonProfit PRO
JULY 11, 2022
A nonprofit marketing strategy doesn’t necessarily have to be about raising funds. Here are five tips to develop innovative nonprofit marketing campaigns. It is also essential to raise awareness while ensuring you are standing out.
Association Analytics
OCTOBER 10, 2022
Association membership marketing is much different than marketing a product for sale. With membership marketing, the key is to build loyalty. Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Sales are instant. Analyze Performance.
Nonprofit Tech for Good
APRIL 14, 2021
The reports listed below offer much-needed data to help your nonprofit, NGO, or charity craft your 2021-22 digital marketing and fundraising strategy. Published by Nonprofit Marketing Guide. If you would like to suggest a specific report be added to the list, please contact Heather Mansfield or post a link in the comment section below.
Nonprofit Tech for Good
FEBRUARY 18, 2020
Packed with practical advice and customized for small nonprofits on a limited budget, this webinar will stress the importance of professional website design and strategic email marketing and fundraising. How to launch and maintain an email marketing strategy that consistently engages donors and supporters. •
NonProfit PRO
DECEMBER 21, 2021
Therefore, in this time of easy communications, you want to ensure quality and value marketing and social media. Donors could hold nonprofits and their leaders accountable if they realize something isn't quite right.
NonProfit PRO
JUNE 3, 2022
With inflation at its highest level in decades, the interactive dashboard provides business leaders and marketers with critical consumer insights to help influence key marketing and business decisions. Merkle announced the launch of its Inflation Resilience Dashboard.
.orgSource
JANUARY 31, 2022
™ – Find the Sweet Spot in Digital Markets appeared first on.orgSource. But the realm of Association 4.0™ ™ is pretty close to my ideal for my clients and their organizations. Several years ago,orgSource coined the phrase Association 4.0 to describe the approach needed […]. The post Association 4.0™
Nonprofit Tech for Good
DECEMBER 8, 2021
Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. Email #1 ? Email #2 ?
Tech Soup Blog
JANUARY 20, 2023
Between June and September of 2022, TechSoup, in partnership with the digital marketing and technology agency Tapp Network, built the Nonprofit Digital Marketing Benchmark Survey. We compared the findings to those gathered in the 2020-2021 Nonprofit Digital Marketing Benchmark Survey and Report.
Association TV
JANUARY 4, 2022
Planning ahead and buying in bulk are two things that meal planning and you, an association looking to maximize your content marketing strategy, have in common. But the concept of meal planning and shopping for groceries is the same as making an awesome content marketing strategy. Check it out. Step 1: plan your menu.
Nonprofit Tech for Good
SEPTEMBER 16, 2020
101 Digital Marketing Best Practices for Nonprofits is a blog and webinar series offered by Nonprofit Tech for Good. Those who register and attend all three webinars in the series will earn a “Certificate of Completion” in Digital Marketing & Fundraising from Nonprofit Tech for Good.
Tech Soup Blog
MARCH 1, 2023
TechSoup partnered up with Tapp Network, a digital marketing and technology agency, to understand how nonprofits approach digital marketing. We surveyed TechSoup's member base between June 2022 and September 2022 and collected 110 survey responses.
Nonprofit Tech for Good
APRIL 29, 2020
The data can be used to help your organization craft your next online fundraising and digital marketing strategy. Published by Nonprofit Marketing Guide. The post 26 Fundraising & Digital Marketing Research Reports for Nonprofits appeared first on Nonprofit Tech for Good. For Nonprofits Worldwide: 1. Published by Wingu.
Nonprofit Tech for Good
DECEMBER 7, 2021
This is the first of three webinars in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits. Those who register for all three webinars will earn a Certificate in Digital Marketing & Fundraising from Nonprofit Tech for Good. Presented by: Heather Mansfield , Founder of Nonprofit Tech for Good.
Nonprofit Tech for Good
SEPTEMBER 25, 2022
At the end of each year, Nonprofit Tech for Good suggests which digital marketing and fundraising trends nonprofits should prioritize in the following year [ read the 2022 trends ]. – Why email marketing will still dominate online fundraising in 2023.
Nonprofit Tech for Good
MAY 10, 2020
Packed with practical advice and customized for small nonprofits on a limited budget, this webinar will stress the importance of professional website design and strategic email marketing and fundraising. How to launch and maintain an email marketing strategy that consistently engages donors and supporters. •
The Sponsorship Collective
DECEMBER 19, 2022
Have you ever heard of marketing funnels? The post The Sponsorship Marketing Funnel appeared first on The Sponsorship Collective. What about sales funnels? The purpose of these funnels is to create a reliable means of following along with the customer journey, or the steps that a lead takes to become a customer.
Nonprofit Tech for Good
MAY 6, 2022
Our Certificate in Social Media Marketing & Fundraising covers the fundamentals of launching and maintaining a social media marketing and fundraising strategy for your nonprofit. Based on 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the certificate program requires the completion of four webinars.
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