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Live Blogging: 09NTC Mapping Your Social Media Strategy

Amy Sample Ward

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. Are there ways of catching offline datapoints? HSUS - integrated it with everything else, email campaigns/newsletters, offline, etc. even one voice can give you great insight.

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Relationships That Raise Funds: 5 Tips for Creating Successful Peer-to-Peer Fundraisers

NetWits

Examples include best time or days to communicate with friends, how often to cummunicate, tone of voice and simply the need to ask and ask often, as well as thank and thank often! This is true both of fundraisers culminating towards an offline event, such as walks, rides and runs, and those of a more virtual nature. 4) Activate.

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New on SSIR: Global Tools for Going Local

Amy Sample Ward

Global use of social media is also a great way to amplify voices, ideas, and stories. The power of using social media in a local context focuses most directly on just those things that make “local&# different: being “here,&# connecting online and offline, taking action collectively and delivering services.

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New on SSIR: #4Change Examines Social Media for the Climate Change Movement

Amy Sample Ward

Lesson #1: Voice. “Social media is a storytelling tool, it’s let voices effected by climate change be heard around the world&# (@ amysampleward ). Many social media tools are specifically designed for users to tell stories and voice opinions, others are built as aggregators and distributors of users’ stories.

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Citizen Tech: Social Media in Disaster Response

Amy Sample Ward

The first example is Ushahidi – originally designed as a tool for mapping reports of violence in Kenya after the post-election unrest in 2008. The platform would then take their data, map it from their sending location, and create the other visual support data you see on the map. Indirect Content. Examples from Haiti.

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Spotlight on Social Media, Crowdsourced Translation, Egyptian Protests and Diplomacy

Beth's Blog: How Nonprofits Can Use Social Media

From Crisis Mapping Egypt: Collection of Maps. As she says, “ Go one way, and you risk overstating the influence, go the other and you’re dismissed as assuming individuals in the Arab world incapable of leveraging social media tools for organizing.&#.

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New on SSIR: Give Permission to Peer Influence

Amy Sample Ward

It comes at the same time that I’ve been doing a lot of thinking about the importance of community builders/managers/leaders or organizational voices to give permission back to the community members. I’ve talked before about how to map your community and the messages within it. Now, what about peer influence?

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