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The Secret Way To Boost Year-End Gifts

Bloomerang

Start with a straightforward script Give your volunteers a warm, personable thank you script. It should sound like a conversation (not like a thank-you script a robot might write). Some examples: the person who made the most calls, the person who left the most voice mails, or the person who had the longest call.

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Next Level Donor Relations: Make The Experience “Unexpectedly Pleasurable”

Bloomerang

Call before sending Immediately after dropping an appeal letter in the mail to top-tier and second-tier donors, call them to announce that an appeal will be coming in the mail. Personalized envelopes are nearly impossible to throw away, and because of this, you just may see your response rates spike by 5x!

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It’s Not Too Late: 3 Strategic Year-End Fundraising Tips

Bloomerang

The subject line is like the envelope for a direct mail letter; it’s a critical part of your appeal “package” as 47% of email recipients open an email based on the subject line alone. Did you know the average nonprofit email open rate for nonprofits is 25%? Send it to everyone on your mailing list who hasn’t responded yet.

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Unlocking The Power Of A Donor Thank You: Feeding America’s Approach

Bloomerang

Charity Navigator has awarded Feeding America a four-star rating for ten consecutive years. Taking a multi-pronged approach Feeding America advises using a multi-pronged direct marketing approach that includes and integrates direct mail, personal phone calls (including telemarketing), texting, and video.

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Nonprofit Email Basics: Master Effective Fundraising Communications

sgEngage

It may seem counterproductive to ask your subscribers to opt into your emails twice, but some research on open rates suggests that customers may prefer a confirmed opt-in (COI) email more than a welcome email.” Videos: Adding video to your emails can increase open rates by 19% and boost click rates by 65%, according to Campaign Monitor.

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Nonprofit Email Basics: Master Effective Fundraising Communications

sgEngage

It may seem counterproductive to ask your subscribers to opt into your emails twice, but some research on open rates suggests that customers may prefer a confirmed opt-in (COI) email more than a welcome email.” Videos: Adding video to your emails can increase open rates by 19% and boost click rates by 65%, according to Campaign Monitor.

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Online Fundraising and 3 Reasons to Start a Recurring Gift Program

NetWits

The average monthly gift ranges from $5 to $50 per month and with low dropout rates, no end date for each recurring gift, and regular appeals to upgrade monthly contributions, the lifetime value of each donor can reach into the thousands. The concept of recurring gifts is simple.

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