Bloomerang

DECEMBER 13, 2022

Being thanked for my previous gift was much more persuasive than receiving multiple emails and direct mail letters. For as long as the Fundraising Effectiveness Project has measured nonprofit donor retention it has been abysmal. Long-term retention (5+ years) is now 10% or less. “ People give. One week after gift: .

Retention 110

Retention Donor Gift Nonprofit 110

Bloomerang

OCTOBER 30, 2023

Charity Navigator has awarded Feeding America a four-star rating for ten consecutive years. When I asked him about the ultimate point of paying attention to the donor thank you process, he said, “ Retention. Thanking a donor well increases donor retention multiple times. There’s nothing better than that.”

Feeds 85

Feeds San Antonio Donor America 85

Bloomerang

AUGUST 30, 2021

The Fundraising Effectiveness Project (FEP) noted that while 2020 saw an overall increase in giving, that year’s donor retention rate dropped by 4.1 Check your belly: Donors are still giving up at rapid rates. The overall donor retention rate was 43.6% , a 4.1% drop from the 2019 rate of 45.4%. .

Donor 101

Donor Giving Retention Gift 101

sgEngage

FEBRUARY 17, 2023

It may seem counterproductive to ask your subscribers to opt into your emails twice, but some research on open rates suggests that customers may prefer a confirmed opt-in (COI) email more than a welcome email.” Videos: Adding video to your emails can increase open rates by 19% and boost click rates by 65%, according to Campaign Monitor.

email 76

email Communication Effective Fundraising 76

sgEngage

FEBRUARY 18, 2023

It may seem counterproductive to ask your subscribers to opt into your emails twice, but some research on open rates suggests that customers may prefer a confirmed opt-in (COI) email more than a welcome email.” Videos: Adding video to your emails can increase open rates by 19% and boost click rates by 65%, according to Campaign Monitor.

email 69

email Communication Effective Fundraising 69

Bloomerang

JUNE 7, 2021

8 Fiscal Year-End Donor Retention Action Strategies + Practical Tips. There’s nothing more important to your bottom line and long-term sustainability than donor retention. Research shows only 19% of new donors give again, but if you can get them to make a second gift they’ll renew at a rate of 61% — that’s triple!

Action 139

Action Strategy Donor Calendar 139

Nonprofits Source

APRIL 19, 2017

Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Had a 55% increased conversion rate. Result: 119%-203% higher conversion rates. Average click-through rate (CTR) of 3.4%. conversion rate) to donate $10.00 Result: 45% increased conversion rate. Custom Facebook Audiences. That’s it.

Ideas 111

Ideas Donation Online Strategy 111