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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Repeat what works – Keep using effective stories, calls to action, and emotional appeals. A charity combating homelessness should feature stories of providing shelter, not just cute mascots. For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format.

Lesson 59
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Relationships That Raise Funds: 5 Tips for Creating Successful Peer-to-Peer Fundraisers

NetWits

First and foremost, determine which existing audiences you wish to engage (board members, major donors, past event fundraisers or attendees, all donors, volunteers, etc) in your fundraising and how you will reach out to them (email, social networks, mail, phone, on-site events, etc). Ask for, and share, stories of involvement and success.

professionals

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Technology, data and fundraising: is it getting too complicated?

3rd Sector Labs

The back story. Note Q2 in the poll. Sending out mail or email to bad addresses? How does your web or online lead generation tool feed your CRM database? Isn’t all this technology and data helping? As a result, too many of us have become overwhelmed by the sheer volume of technologies and data. And how about Q3?

Data 148
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Seven Ways to Make Sure Your Blog Gets Noticed

Beth's Blog: How Nonprofits Can Use Social Media

A blog carnival is a series of blog posts related to one theme, in this case, the promotion of USDA-proposed nutritional standards for snacks in schools, which coincided with a Kids’ Safe and Healthful Foods Project poll showing that most Americans support the guidelines.

Blogger 111
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Innogive Conference: Panel Integrated Mobile/Social Strategy for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

Text Poll App from MobileCause. Here’s a summary of the highlights of the conversation: Before I dive into the content, I had the pleasure of experimenting with a text polling app to find out the composition of the audience and their experience with the panel topic. I’m at the Innogive 2011 Conference today.

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Can Public Art Increase Civic Participation?

Connection Cafe

In Philadelphia, many polling places are difficult to find, hidden deep in the recesses of schools, churches, and community centers. The required paper signage identifying polling places must only be posted by the entrance of each location, which means they are often located on side streets out-of-view for anyone on the sidewalks.

Arts 20
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10 Fast Tips to Boost E-newsletter Performance - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) by age, interest, activism level).