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Case Study: How Human Rights Watch Leverages Employee Personal Brands on Twitter

Beth's Blog: How Nonprofits Can Use Social Media

There are no better champions for your organization’s communication’s strategy than your staff. I interviewed Jim Murphy , Senior Online Editor, about how Human Rights Watch ’s integrated social media strategy leverages the personal brands HRW 197 employees to get results. The organizational strategy is to impact policy change.

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Great reads from around the web on April 8th

Amy Sample Ward

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). Rapid advances in digital media and technology are changing how we connect to information and each other. Repair Interview: Joe Solomon of 350.org

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September Wrap-Up Community Builder Chat: Online, Offline, and Migration

Amy Sample Ward

Question 1 : asked about migrating a community from one tool to another, specifically from listservs to a website/forum. Matthew also shared an idea for an application creating print-on-demand materials for supporters – you can see his notes in the transcript, or you can catch him on Twitter @mw for more!

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All You Need To Know About Virtual Conferences

AccelEvents

Virtual conferences allow brands, organizations, and businesses to connect individuals in unprecedented ways. For event organizers, the advantages of a virtual conference far outweigh the disadvantages. The conference may be hosted in a live stream format or with an integrated social media component. panel discussions.

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Some Little Known Faith-Based Technology Resources

Tech Soup

That’s not surprising since faith-based organizations are all about community. Church Technology Listservs. I’ve been following the discussions on the Unitarian Universalist techie listserv and it’s a great information sharing group. Another is the ChurchMgmtSoftware listserv. ChurchTechToday.

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Five Ways Social Media is Helping to Build Social Justice Movements

Care2

As with all popular communications channels, sometimes social media gets a bad rep. While it's true that social media is not a silver bullet for major list growth or mega fundraising yet, it is helping to strengthen social justice movements. Helps to better brand organizations with supporters and potential supporters.

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Guest Post by Allyson Kapin: Top 8 Social Media Tracking Tools

Beth's Blog: How Nonprofits Can Use Social Media

WOMM (word of mouth marketing) and earned media should be key components of any communications plan to market your nonprofit’s website. Pick Two Social Networks: My two favorite social networks are Twitter and Facebook (Fanpages). Spend 15 minutes a day talking to the community and cross promoting your campaigns, news, etc.

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