Nonprofit Tech for Good

SEPTEMBER 28, 2017

Now entering its sixth year, #GivingTuesday is a global day of giving fueled by the power of social media. Prominently feature the date (November 28), the #GivingTuesday hashtag, a “Donate” button, links to your social networks, social sharing, and an e-newsletter opt-in. Best Practice #2: Design Visual Content.

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Social Media Practice Media NGO 260

TechImpact

AUGUST 26, 2014

We know our audiences are out there on social media. They’re busy retweeting, posting, sharing, pinning, and blogging on an array of social media websites and platforms across the Internet. But what social platform are they on the most? But what social platform are they on the most?

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Social Media Stats Audience Media 250

Nonprofit Tech for Good

MAY 24, 2010

Nonprofits and their adoption of social media has created an interesting, albeit interdependent relationship with large companies like Google, Facebook, MySpace, Twitter, YouTube, and Flickr. I was very glad to see that every company listed below is doing some good for nonprofits and social causes.What do you think?

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Myspace Linkedin YouTube Flickr 222

Nonprofit Tech for Good

JULY 28, 2010

Social networking communities are migrant communities. They move with you to The Next Big Thing i.e., from MySpace to Facebook to Twitter to Foursquare. Social media skeptics often say that it’s a waste of time to utilize social networking sites because they are here today, and then gone tomorrow.

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Social Network Community Network Myspace 192

Nonprofit Tech for Good

FEBRUARY 8, 2012

At the end of the Social Media for Social Good: A How-To Guide for Nonprofits is a nine-page “Nonprofit Tech Checklist” which I have copied and pasted below. That was my number one priority when writing the book… to create a comprehensive, useful social and mobile media how-to guide for nonprofits.

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Social Media Social Media Tech 270

Nonprofit Tech for Good

JANUARY 22, 2013

Many nonprofits need social media training - they just don’t know it. There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment).

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Social Media Training Train Media 278

Nonprofit Tech for Good

OCTOBER 5, 2011

The following is an excerpt from Chapter 6 in the newly released Social Media for Social Good: A How-To Guide for Nonprofits. The best practice listed below are result of spending the last three years maintaining and building the Social Media for Nonprofit Organizations LinkedIn Group. for Nonprofits.

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Linkedin Group Practice Management 196

Nonprofit Tech for Good

JUNE 8, 2011

For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. The range of nonprofits using social media and their subsequent levels of commitment vary widely — as do their expertise, implementation and, of course, return on investment.

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Social Media Avatar Media Ratio 278

Nonprofit Tech for Good

JULY 14, 2014

In 2013 the number of nonprofits that hired part-time or full-time new media managers increased fourfold. It’s very difficult to find a new media manager that encapsulates all the skills listed below. Expert new media managers have the ability to anticipate the impact of emerging trends in mobile and social media.

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Skills Management Media Social Media 279

Nonprofit Tech for Good

APRIL 2, 2016

Small (and medium-sized) nonprofits have a different experience on social media than large nonprofits. Small nonprofits have to work harder at growing their following and most often the work of social media management is added to an already full job description. Social media is in a weird transition right now.

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Social Media Media Social St. Louis 100

Nonprofit Tech for Good

DECEMBER 4, 2016

Twitter is experimenting with allowing certain nonprofits to accept donations directly through tweets. Like how only a select few nonprofits had access to Facebook’s early launch of their Facebook Fundraising Tools , only a select few nonprofits currently have access to Twitter Donations. Hint, hint. . See @Water , for example.

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Twitter Donation Hints United States 100

Nonprofit Tech for Good

DECEMBER 20, 2018

By Becky Brooks , Director of Communications at Animoto , an online video maker that makes it easy to create marketing videos for social media and beyond. Unsurprisingly, other networks followed suit. How are marketers at resource-strapped non-profits to keep up with social media’s appetite for video content on social media?

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Social Media Video Marketing Practice 271

Nonprofit Tech for Good

JANUARY 11, 2014

Social media will remain a top priority for nonprofits in 2014, but 2013 helped solidify social media as a mandatory set of communication tools. 2) Integration of Digital Payments Into Social Networks. It’s a guessing game at this point who the social network giants will partner with.

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Trend Technology Social Media YouTube 278

Nonprofit Tech for Good

APRIL 18, 2017

Second, the popularity of social networking is steady and continues to spread globally, but messaging apps such as WhatsApp, LINE, and Snapchat are emerging as powerful digital communities. That said, below are 12 stats to consider and research further about online fundraising, social media, and mobile technology.

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Social Media Stats Mobile Technology 264

Nonprofit Tech for Good

JANUARY 5, 2015

After the holiday break new media managers return to work energized to update and implement their list of priorities for the upcoming year. The goals suggested below are fairly easy to achieve, yet transformative to a nonprofit’s new media strategy. Write LinkedIn Recommendations. Download and study nonprofit mobile apps.

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Goal Media Management Adobe 100

Nonprofit Tech for Good

SEPTEMBER 18, 2016

For more than a decade the blogosphere has touted the power and promise of social media (this blog included) , but there is also a downside to using social media for your nonprofit. Nonprofit social media managers are bombarded with depressing content. Don’t. Just block and forget.

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Social Media Media Social ROI 100

NonProfit Hub

SEPTEMBER 20, 2019

LinkedIn isn’t new, and neither is the idea that every business needs a LinkedIn presence. LinkedIn, the professional social networking platform has been around longer than Twitter, Facebook, Instagram and Snapchat. Have you ever considered the benefits of polishing your LinkedIn profile?

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Linkedin Marketing Guide Profile 59

Nonprofit Tech for Good

JULY 11, 2012

To follow up on Monday’s post about why nonprofits should consider hiring a social media manger , below is an excerpt from Social Media for Social Good: A How-To Guide for Nonprofits that helps further explore the time commitment necessary to create and sustain a comprehensive social media stategy for your nonprofit.

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Social Media Media Ning Social 245

NCE Social Media

MAY 28, 2010

According to Google’s ad planner , social network sites now account for more than 50% of all unique website visitors. This list, which is based on April 2010 data, “excludes adult sites, ad networks, domains that don’t have publicly visible content or don’t load properly, and certain Google sites.&#

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Social Network Site Network Web 109

Nonprofit Tech for Good

JULY 3, 2012

Blogger, LinkedIn and Myspace all launched in 2003. We’re almost a decade into using social media and yet one of the most striking realities when I give in-person social media trainings is the wide variety of experience of the nonprofits in the room. website, e-newsletter, Donate Now campaigns) and Web 2.0

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Social Media Media Social Myspace 205

TechImpact

JUNE 18, 2014

You’ve had blogs yelling at you for years, urging you to take advantage of social media to help promote your nonprofit. Yes, it’s true your nonprofit should have some form of a social component, it certainly does not need all of them. Social media feeds are about creating meaningful conversation and connections with people.

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Social Media Media Social Demographics 177

Nonprofit Tech for Good

OCTOBER 10, 2011

How nonprofits choose to follow on Twitter varies widely. Some nonprofits only follow a small of amount of Twitterers, others follow hundreds or thousands, and a few follow more (sometimes a lot more) than they are being followed themselves. Strategic following is covered in more detail in #4 below.

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Twitter Avatar Nonprofit Ratio 247

Wild Apricot

JUNE 2, 2010

Of the “big three” social media networks (Twitter, Facebook, and LinkedIn) each has its own challenges for nonprofits trying to spread their message, but we've tended put LinkedIn at the bottom of the list as more useful for individual networking than for nonprofit outreach. read more ).

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Linkedin Share Tools Social Media 107

Nonprofit Tech for Good

JULY 9, 2012

Adding social media to that already packed job description just would not have been possible. All that said, I know there are many nonprofit staff out there in the exact same position and it’s becoming increasingly clear that adding social media to a long list of job responsibilities is just not humanly possible.

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Social Media Management Media Social 272

Nonprofit Tech for Good

FEBRUARY 7, 2017

The primary goal of the report is to set a baseline of benchmarks for success for NGOs worldwide in their use of web and email communications, online and mobile fundraising tools, and social and mobile media. 72% have a Twitter Profile. 52% have used social media to report live. 92% of global NGOs have a website.

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Social Media Stats Media Technology 100

NetWits

JULY 10, 2012

Top 5 Social Media Tactics Every School Should Implement. 1) Stick to 3 Platforms - Blog / Facebook / Twitter. First off, your school should have a blog that’s the center of your social media strategy. Remember, great content is the key to successful social media. Stick to Facebook and Twitter.

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Social Media Media Social Slides 251

NetWits

JULY 6, 2011

Do you know how many of your supporters use popular social networks like Facebook, Twitter and YouTube? Twitter has more than 16 million users, and 42.3 Google recently made a big social medial play by introducing Google+. Twitter is different than Facebook, and Facebook is different than LinkedIn.

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Social Media Site Social Media 273

Nonprofit Tech for Good

MAY 3, 2011

Title: Social Media for Social Good: A How-To Guide for Nonprofits. Dedication: This book is dedicated to all the nonprofit staff and volunteers worldwide who Tweet, Share, Update, Friend, Like, Check-in, Join, Connect, and Post for Social Good. The Social Web. Chapter 2 Getting Started with Social Media.

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Social Media Content Social Chapter 202

Nonprofit Tech for Good

NOVEMBER 21, 2010

Title: Social Media Manager. Twitter: twitter.com/PanCAN , twitter.com/Advocate4PanCAN. LinkedIn: linkedin.com/groups?gid=104492. What was the very first social media tool your organization utilized, and when? What was the very first social media tool your organization utilized, and when?

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Cancer Los Angeles Social Media Action 223

Nonprofit Tech for Good

MAY 9, 2013

When I first started DIOSA Communications I also offered social media training to small businesses, but my background and interest was much more aligned with the nonprofit sector so I stopped offering small business services in 2010. Small Business LinkedIn Group :: 2,386 Members [The name can be changed]. Social Media'

Profile 164

Profile Charity Social Network Donation 164

Zen and the Art of Nonprofit Technology

MAY 17, 2011

I have social media ennui. I’m tired of reading and hearing about about social media and nonprofits, and I’m annoyed that social media is taking up so much of the air space in the #nptech world. I’ve been using social media to actively promote my new science fiction books.

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Social Media Media Social Hype 211

Nonprofit Tech for Good

DECEMBER 28, 2010

Title: Director of Emerging Media. Twitter: @ HumaneSociety , @ cariegrls. LinkedIn: humane-society , carielewis. What was the very first social media tool your organization utilized, and when? I identified a trend forming with social networking, and set up our very first profile. Name: Carie Lewis.

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United States Social Media Interview Examples 243

Nonprofit Tech for Good

DECEMBER 17, 2013

Social network communities are highly responsive to giving and promoting your nonprofit’s cause on cause awareness days and provided your nonprofit prepares at least one month in advance, cause awareness days provide ample opportunity to create visual and text-based content that inspires engagement and interaction on your social networks.

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Awareness Causes Literacy NGO 271

NTEN

MARCH 24, 2011

By Geoff Livingston, Principal & Co-Founder, Zoetica Facebook and to a lesser extent Twitter and LinkedIn have become the interstates of the social web. Nonprofits that want to connect with their constituents are almost obliged to participate on these networks.

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Social Network Network Challenge License 100

NetWits

APRIL 4, 2012

Every fundraiser knows the role that social media users played in delivering dollars to the American Red Cross for disaster relief in Haiti and to Planned Parenthood for mammogram screenings in the wake of the Komen Foundation’s withdrawal of funding, but actually how social media delivers such results has been a bit of mystery.

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Social Media Influence Goal Media 180

Nonprofit Tech for Good

MAY 3, 2011

Based on more than 15 years of experience in nonprofit communications and 15,000+ hours spent utilizing social and mobile media, Social Media for Social Good: A How-To Guide for Nonprofits, written by Heather Mansfield , is a comprehensive 270-page hardcover book packed with more than 100 best practices covering Web 1.0,

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Social Media Guide Social Media 277

Nonprofit Tech for Good

DECEMBER 25, 2016

Not surprisingly, there is a gap between the utilization of online fundraising tools and social media by NGOs in high-income nations and those in developing nations. Which social networks are used most often by NGOs as well as performance and engagement benchmarks based on the NGO’s size and location.

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Social Media NGO Technology Free 234