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Event Marketing 101 – Guide & Strategies

AccelEvents

Instead, it is an inspired marketing strategy where brands use events to speak directly with an audience. . Known as a promotional strategy or experiential marketing strategy, event marketing allows potential customers, current customers, clients, partners, and brand loyalists the opportunity to connect with a brand in a face-to-face manner.

Marketing 119
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Why Hybrid Events Are Valuable and Here to Stay—Plus Tips and Strategies for Planning

AccelEvents

The key is finding a tech partner that can integrate live and virtual experiences. Make video presentations interactive: Long gone is the era of just streaming content to viewers at home. Consider these planning tips and strategies from Accelevents: Improve Your Next Hybrid Event With These 7 Tips.

Tips 98
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Top 8 Virtual Meeting Platforms

AccelEvents

Polls, Q&As, and live chats. Integrated live-streamed videos. Numerous integrations. The platform’s focus on growth acceleration means that lead generation and sales strategies are continuously optimized to your campaign needs. . Social media integrations, like LinkedIn. Downloadable materials.

Virtual 93
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Case Study: How Digital Sales and Marketing Agency IMPACT Empowered Their HubSpot Customers with an Interactive Virtual Event

AccelEvents

Following HubSpot’s own proprietary INBOUND event earlier in the year, IMPACT’s customers were eager to learn and benefit from the recently announced new features and strategies. Integrated live-streaming without the need for a 3rd party video platform integration. In-session polls. Intuitive agenda builder.

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What is a Hybrid Event?

AccelEvents

This is more than simply streaming a physical event onto the internet (although that does count). These events can have a high production value, or they can be hosted through a streaming service. . Last year, the popular streaming platform, Twitch, hosted Twitchcon in a hybrid format. Hybrid events typically have presenters.

Stream 98
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5 Ways To Maximize ROI For Your Next Hybrid Event

AccelEvents

You must set aside planning for your brand’s marketing campaign and the event strategy while putting in place processes before, during, and after the event. . You may also want to invest in high-quality production equipment so that the live-stream feeds are of premium quality. . CRM and email marketing integrations.

ROI 98
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How to Leverage Content to Scale Your Next Event

AccelEvents

Content Marketing Strategy. By integrating your event marketing strategy with a content marketing strategy, you can effectively promote your online event, grow your content backlog, and improve audience engagement. . Set strong foundations by developing an online event strategy: Map out the event goals.

Content 98