Pamela Grow
OCTOBER 30, 2023
Your data can reveal hints about donors’ giving preferences, giving capacity, willingness to give, and the reasons why they support your cause. Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. Determine your objectives.
NonProfit Hub
OCTOBER 25, 2016
Forget the hundreds of metrics that are being spat out and focus on what matters most for your nonprofit. For nonprofit marketers in particular, tracking conversion metrics on supporter behavior is what you should probably be focused on — versus just viewing vanity metrics of how many people have visited your website.
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NetWits
NOVEMBER 22, 2011
Improve Fundraising Performance with Insightful Reporting, Measurement and Analysis. We’ll share how you can impact your event and participant behavior by analyzing mid-season metrics and discuss how the event data from this year’s achievements can lead to next year’s successes. Download session slides.
EveryAction
MAY 23, 2016
Hint: it’s not for the money. Measuring impact has more to do with building awareness in issue areas and the larger public conversation. If you’ve worked in any sort of corporate capacity, you’re familiar with performance metrics. How will you measure your campaign’s success? Why we consider making the switch.
Achieve
JULY 2, 2019
Hint: A great time to do this is when you are creating your annual budget and marketing plan. s not only helps you plan ahead, but gives you a baseline to measure success against throughout the year. Hint: I typically recommend posting 3-4x per week per channel as a starting point. billion monthly active users. *.
Get Fully Funded
JULY 6, 2022
We’ve hinted at this above, but it’s important to state the importance of multi-channel communication outright. Track your fundraising metrics, including outreach response rate, donations received, and supporter retention. If you don’t implement best practices, your fundraiser is likely to struggle.
Connection Cafe
JUNE 22, 2017
While it might seem a little early to start thinking about 2018 to some (hint: it’s not ), it’s the perfect time to benchmark where 2017 has taken you. Gail Perry’s insightful blog post and scorecard will give you a realistic measurement into the organization and productivity of your programs. .
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