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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. Blue Ocean Strategy has the ring of a concept shaped by technology.

Strategy 221
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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

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Blackbaud Seeks Impact Nominations

The NonProfit Times

Nominations have opened for the Blackbaud Impact Awards , which will acknowledge organizations and people achieving results using Blackbaud software. The Blackbaud Impact Awards demonstrate our ongoing commitment to the success of our customers.” Blackbaud customers are invited to nominate their organization for an award.

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How to Show Donors the Impact of Their Donations to Your Nonprofit

Nonprofit Tech for Good

According to the Fidelity Charitable Overcoming Barriers to Giving Report, 65% of donors would give more if they knew the impact of their donations. That’s why supplementing online fundraisers with follow-ups that show the impact of donations is so powerful. Whether with an email or a text message (or even a phone call!)

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Impact investing: Catalyzing systemic change 

Candid

Once the preserve of large foundations and mega-donors, impact investing is growing in popularity, including among women and younger generations. More than 40% of millennials report engaging in impact investing, compared with 20% of baby boomers. What is impact investing? So what’s different about impact investing?

System 98
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Nonprofit Cause Marketing: A Guide to Impactful Partnerships

Qgiv

Cause marketing is a great way to build a relationship with a business to make your fundraising more sustainable. A cause marketing campaign benefits both you and the business you work with while developing connections with your community. What is cause marketing? Check out these tips for building a cause marketing campaign!

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