NonProfit PRO

MAY 10, 2023

Historically, major gift officers solely sought donors with the capacity to make major gifts, and planned gift officers focused on prospects with the result being a planned gift. But now, blended gifts are the future of gift planning.

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Blended Gift Fundraising Results 278

NonProfit PRO

OCTOBER 10, 2022

Setting goals for the donors in your portfolio is important, but there’s another level of planning that successful major gifts officers do that leads to a transformational gift. Here are 6 tips on how successful major gifts officers can cultivate a transformational gift.

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Gift Tips Donor Goal 278

Nonprofit Tech for Good

JANUARY 29, 2022

We work with nonprofits to educate donors on the benefits of donating appreciated stock. Stock represents an untapped source of funding that has either been inaccessible or under-utilized by nonprofits. If every investor donated $2,500 in appreciated stock, $150 billion would flow to nonprofits each year,” Latham said. “So

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Gift Profit Nonprofit Donation 332

NonProfit PRO

MARCH 4, 2024

Here's how this can help with major gift offers. As "The Godfather" showed, you're most persuasive when you give people what they want most.

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Gift Giving People Help 230

NonProfit PRO

FEBRUARY 20, 2024

Here is some insight on when and how to make your ask for a second gift. The value of your donors goes up when they donate a second time.

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Gift Donation Donor Time 238

NonProfit PRO

OCTOBER 31, 2022

Major gifts fundraising is generally misunderstood. So, if you are facing ignorance in your nonprofit, here are some ways you can educate your fellow team members on the role. There is more to it than the art of asking.

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Gift Arts Roles Education 293

NonProfit PRO

APRIL 5, 2023

Tax letters should aim to engage recurring donors and encourage them to either make an extra gift, upgrade to a higher level, switch to a higher retaining way of giving, or give the ultimate gift. Here's how you can do that.

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Gift Practice Donor Giving 261

NonProfit PRO

OCTOBER 24, 2023

From 2020 to 2022, National Geographic Society nearly doubled its average gift amount to $324 and made significant strides in the number of major gifts received — at a time when major gifts are declining sector-wide. Here’s a look at the organization’s path to success.

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National Gift Time Issue 290

NonProfit PRO

JANUARY 30, 2023

If you’re planning a capital campaign, or perhaps in the midst of the long quiet phase slog, challenge gifts are the perfect way to reenergize your community of stakeholders and donors.

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Challenge Gift Campaign Phase 300

Media Cause

NOVEMBER 22, 2023

As we approach the season of giving, our team has compiled a list of gifts that give back. This year, if you’re looking for gifts, why not pick a gift that has a little extra meaning and supports a great organization? Here are a few of our favorite items available from nonprofit ecomm stores this year.

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Gift Guide Florida Texas 105

NonProfit PRO

MAY 2, 2023

Let's discuss ways that fundraisers can utilize this strategy to acquire and properly manage major gifts. In fundraising, there is one singular approach to success, and that is relational fundraising.

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Gift Fundraising Donor Discussion 274

NonProfit PRO

NOVEMBER 15, 2023

If you are patient — and thank them, steward them and engage them — you’ll be able to ask them for extra gifts, special projects and upgrade them to higher levels. Some donors may only be able to give a nickel per day. Then goes to a dime, to a quarter, to a dollar.

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Gift Donor Project Giving 290

EveryAction

JULY 31, 2023

from our friends at Double the Donation The final few months of the year hold great significance for nonprofit organizations as a critical time for fundraising. One way to bring any organization’s end-of-year fundraising strategy to the next level is a matching gift strategy. Maximize corporate philanthropy funding.

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Gift Guide Calendar Philanthropy 201

NonProfit PRO

SEPTEMBER 12, 2022

I believe that, over the next 10 years, major gifts fundraising will grow rapidly and become more sophisticated and donor-centered. So, here are some things to think about if you are new to major gifts fundraising.

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Gift Fundraising Donor Resource 278

NonProfit PRO

AUGUST 17, 2022

BNY Mellon Wealth Management released its 2022 Annual Charitable Gift Report, which found that charitable giving started to rebound in 2021 after declining in 2020, with the number and total dollar amount of gifts increasing 10%, and the average gift size also increasing (27%).

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Gift Activities Active Activism 242

NonProfit PRO

FEBRUARY 7, 2022

That’s why we’re starting a major gifts program.” This is how many leaders think the economy of a major gifts program works. These leaders need a dose of economic reality as it relates to major gifts. “We need more money. They decide to do it and — bam! — the money starts to flow in immediately.

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Gift Money Program Work 290

Nonprofit Tech for Good

MARCH 20, 2024

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the statistics listed below can guide your nonprofit in creating and maintaining a successful online fundraising strategy. Great Nonprofits ] 84% of online donors are more likely to give if their donations are matched by their employer.

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Statistics Online Fundraising Benchmark 240

NonProfit PRO

AUGUST 16, 2021

What he said is that the investment in a major gifts officer (MGO) was not worth the result in revenue in the first two years of the MGOs tenure — and that those donors were better off just being communicated with by direct mail. Now, to be fair, he didn’t exactly say it that way.

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Relationship Gift Retention Mail 295

NonProfit PRO

JULY 25, 2022

I am often asked for a formula for adding major gift officers (MGOs) to an organization. And while there are many variables to consider, they boil down to these four points.

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Gift Organization Resource 306

NonProfit PRO

JUNE 1, 2023

Many agencies feel client pressure to reach a certain goal, and it’s safer to focus on one-time gifts. So how do you convince your agency to add monthly giving to your appeals?

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Gift Goal Giving Time 264

NonProfit PRO

APRIL 22, 2021

“The Surprising Gift of Doubt,” written by Marc Pitman of Concord Leadership Group, is a book that’s not just about nonprofit leadership. It can be applied to leaders in any situation, especially if you, as a leader, needs some re-grounding or refocus.

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Gift Review Leadership Group 241

NonProfit PRO

AUGUST 18, 2022

New Mastercard guidelines will change the rules for subscription payments, which include nonprofit recurring gifts, processed by the payment provider. These requirements need to be implemented by Sept.

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Gift Action Guidelines Process 246

NonProfit PRO

FEBRUARY 21, 2022

A major gift caseload is not just a bunch of donors who meet a certain giving or capacity criteria. Current giving and capacity play into the selection of a caseload pool. From this pool, you should qualify the donors who want to connect.

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Gift Donor Difference Giving 290

NonProfit PRO

AUGUST 25, 2022

In just three years, MacKenzie Scott has given more than $12 billion in unrestricted funding to hundreds of nonprofit organizations. While Scott’s efforts — and those of like-minded donors — are a welcome development, recipient organizations are left wondering what to do with these transformational gifts.

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Gift Organization Time Fund 246

NonProfit PRO

DECEMBER 11, 2023

It’s that time of year again. The holidays are near and the year-end giving crunch is on. That’s why I am sharing a few bloopers in direct mail and emails that could have been prevented in the past few months.

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Gift Mail email Share 299

NonProfit PRO

JULY 18, 2022

One of the most critical tools in an annual giving director’s toolkit is a gift chart. Follow this four-step process to create your own gift chart. This chart should be based on accurate target ask amounts for each potential donor in your database.

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Chart Gift Goal Giving 278

NonProfit PRO

OCTOBER 6, 2022

To improve retention, you simply must get that second gift from your donor as soon as possible. Can we finally bury that myth that you can’t ask too soon? Research proves it’s just a myth. Those organizations that do that are ahead of the curve.

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Gift email Retention Research 264

NonProfit PRO

FEBRUARY 9, 2022

Here is how to use gift histories to help forecast future fundraising goals. Determining where the funds will come from to deliver on the mission can feel a bit like a numerical game of Tetris, trying to make all the pieces fit together no matter how strange the final configuration.

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History Gift Game Fund 246

NonProfit PRO

AUGUST 1, 2022

Many fundraisers have inquired about asking donors for gifts, and more specifically, how to get over the fear of it. Very simply, there is only one way to get over that fear.

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Gift Donor Fundraising 290

NonProfit PRO

AUGUST 11, 2022

Recent donorCentrics Sustainer Benchmarking studies show that some 6% of monthly donors will make at least one extra gift a year when asked, so not asking is definitely leaving money on the table. Here's how to go about it.

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Gift Donor Benchmark Studies 279

NonProfit PRO

JUNE 14, 2021

In major gifts, there is nothing better than a good finance person to be your partner. If you have a good one, pour on the love. They need affirmation just like you do, and they do not get enough of it. If you have a bad one, try to win them over through education, information and appreciation.

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Gift Personal Education 302

NonProfit PRO

JULY 23, 2021

Western Michigan University in Kalamazoo, Michigan, inspired the largest gift ever made to public higher education: $550 million. It’s a gift with very few restrictions, made outright over the span of 10 years to the university, its medical school and athletics.

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University Gift Public Michigan 279

EveryAction

APRIL 18, 2023

EveryAction, which is becoming Bonterra, is excited to announce two new ways our platform enables nonprofit organizations to maximize fundraising through matching gift programs. We’re announcing a new partnership with Double the Donation , including an integration with 360MatchPro’s automated gift matching platform. The result?

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Integration Gift Donation Fundraising 203

NonProfit PRO

AUGUST 9, 2021

Donors get stuck at a mid-level point of giving because even though they are giving at higher levels, nonprofits are still cultivating them like a $20 donor. So, the major gift program suffers because you’re not feeding major gifts a healthy diet of qualified major donors.

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Gift Program Feeds Donor 264

NonProfit PRO

JULY 11, 2023

Here are some tips to compel first-time donors to give a second gift. We celebrate acquiring new donors, track efforts to turn one-time donors into recurring donors, and create winback strategies for lapsed donors.

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Gift Donor Celebrate Track 189

NonProfit PRO

SEPTEMBER 27, 2021

As a major gifts officer, the primary question asked is, essentially, “How’s the money coming in?” The finance office needs to know because it can't pay the bills with air. The goal you made also set an expectation that a certain amount of money would come in. So, it is a fair question.

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Gift Money Work Question 290

Double the Donation

APRIL 2, 2024

Corporate giving is a big deal for nonprofits. Matching gifts are a special part of this, and these programs provide the easiest way to tap into that funding. Giving USA’s latest report estimates that companies gave an incredible $29.48 billion to charities in the U.S. in just one year, showing how generous businesses can be.

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Gift Fund Nonprofit Charity 52