Raising Awareness of Matching Gifts

Connection Cafe

One of the most commonly asked questions we receive at HEPdata is, “How do I make my donors aware of the benefits of matching gifts?” Below are 10 simple steps you can take to raise donor awareness. Nonprofits need to educate donors on the benefits of matching gifts.

Major Gifts: Defining and Enhancing Your Strategy

Connection Cafe

Over $400 billion in combined charitable donations were given to nonprofit organizations in the U.S. Many organizations are embracing these coming-of-age fundraising strategies, but it may be to the detriment of what we’ve traditionally called “major gifts”. Benchmarking Major Gifts.

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5 Ways Matching Gifts Can Turn Donors into Major Gift Donors

Connection Cafe

As a nonprofit professional, you’re well aware of all the fundraising benefits of corporate matching gifts. But what you know may not know is that promoting matching gifts can also help cultivate donors into major donors. Matching gift maximums can encourage donors to give more.

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How to Include Matching Gifts in Your Fundraising Plan

Connection Cafe

As a nonprofit organization, the work you do is dependent on the generosity of your supporters. A clear and well-planned fundraising strategy is key to successfully raising the funds you need and retaining more support year over year. Recognize the benefits of matching gifts.

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4 Keys for Attracting, Hiring and Retaining a Successful Major Gift Team

Connection Cafe

You don’t raise funds just to meet goals. You raise funds to transform treatments, strengthen community health, educate clinical staff and so much more. Healthcare Nonprofit Marketing hiring Major gifts talent management

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3 Ways Prospect Research Can Help Your Nonprofit Attract More Major Gifts [Guest Post]


Major gift prospects are the heavy weights of the fundraising world. Just like lifting more weight, raising more money requires proper technique. fundraising guest post major gifts prospect research D o some jumping jacks to get the blood flowing. Don’t arch your back. Inhale as you lift. Focus on the muscle group you’re working. You have to want more, strive for more, and do what it takes to attain more.

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Nonprofit Fundraising Basics: Matching Gifts


New to matching gifts or interested in understanding the basics a bit more? Here's a handy breakdown from Adam Weinger, President of Double the Donation, which outlines some of the easiest ways to incorporate matching gifts into your fundraising. What are matching gifts?

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Enhancing Your Major Gift Fundraising Strategy with Analytics

Connection Cafe

The role of these projects with all your programs and initiatives is to help you identify and strategize the right individuals and target audience for specific types of gifts , as well as how much to ask for and who to prioritize.

Facebook Live For Nonprofits: How Live Streaming Helped One Org Raise Almost $100K

Connection Cafe

There’s a lot of talk about the ways nonprofits can use Facebook to raise money — live streaming fundraising events, breaking news, impact stories, and more, directly from their Facebook Page. How Facebook live helped keep their audience engaged (and raise $100K).

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Inspiring “Gifts of Gratitude” in Healthcare

Connection Cafe

The following article originally appeared in The NonProfit Times Live from bbcon newsletter. Speaking during bbcon 2013, Blackbaud’s Conference for Nonprofits in National Harbor, Md., Since the program started two and half years ago, the organization has received more than 970 gifts of gratitude and honored 428 caregivers. The program has increased the amount of funds raised and has experienced tremendous growth year after year; and 3.

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Understanding the Rage-Donation: How to Engage Beyond the Episodic Gift

Connection Cafe

Episodic donors give to nonprofits in response to disasters and tragic events, viral campaigns, and in reaction to the latest headlines. When that one-time call to action or moment of inspiration fades, so too do episodic donors and their ongoing support of a nonprofit.

Design a Fundraising Appeal that Raises More this December

Connection Cafe

Email is one of the most important communication channels for your nonprofit. It also happens to be the top driver of online donations , generating 35% of gifts. Structurally, we now know multi-message, multichannel campaigns raise more money.

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Raise More By Avoiding “One Size Fits All” Email Appeals


While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. How much the event raised that year. Including last year’s gift amount.

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Donor Retention: The Easiest Money You’ll Ever Raise

Connection Cafe

Research completed by Target Analytics® in 2015 shows that: Only 29% of first-time donors renewed their gifts. Roughly one out of every two donors renewed their gifts last year. Getting your donors to renew their gifts is the easiest way to raise money for any nonprofit.

7 Must-Haves for Major Gift Success

NonProfit Hub

Kathie Kramer Ryan is a guest contributor for Nonprofit Hub and the founder of Arroyo Fundraising Fluency. She has excelled in development and leadership positions in the nonprofit sector for 15 years. But what does it take to be successful with major gift fundraising?

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“Getting Real” with Donors: Creating a Culture of Philanthropy for Securing Unrestricted Gifts

Connection Cafe

A new building, a new program, a new artistic endeavor – all exciting opportunities to raise more donor dollars! In fact, I would argue they are the ideal opportunity for a donor to prove his or her commitment to your organization’s mission and these sort of gifts should be celebrated and recognized to the utmost extent. Too often nonprofits cloak fundraising for general operating funds with fundraising in the name of a new building or a new educational program.

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6 Ideas for Using the Instagram Donation Sticker to Raise Money

Nonprofit Tech for Good

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. She regularly provides useful tips and resources to the nonprofit sector through her blog, #501SocialBlog.

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6 Ways to Raise More with Facebook Fundraisers

Nonprofit Tech for Good

His work is focused on nonprofits, advocacy, and public affairs. Facebook Fundraisers are a relatively new fundraising tool, but they’re already driving a major boost in revenue for some nonprofit organizations. Bonus Tip: Identify Major Gift Prospects .

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Raise More Money: Incentive-Based Fundraising 101

NonProfit Hub

Modern nonprofit fundraising is more than writing an appeal letter and waiting for donations to pour in. Incentives are motivators that influence your donors to give and influence your fundraising teams to raise more. Links to engaging material about your nonprofit.

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The Value of Gifting in the Nonprofit Sector

NonProfit Hub

John Burnett is a guest contributor for Nonprofit Hub, and is the President of John Burnett Marketing and Professor Emeritus. You can check out his new e-book, “ How Marketing Can Make Your Nonprofit More Profitable ”. _. There are two general categories of gifts to donors.

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Why You Should Start Creating a Mid-Level Donor Program ASAP

The Science Behind Engaging your Supporters

By focusing a little extra energy on your mid-level donors, you can raise more money and create a quality pipeline for your major gifts officers. Mid-level donors are too often neglected but cultivated properly, they can be a major revenue stream for your nonprofit.

Three Fast, Easy Ways to Market Matching Gifts

NonProfit Hub

Adam Weinger is a guest contributor for Nonprofit Hub and the President of Double the Donation, a company which provides tools to nonprofits to help them raise more money from corporate matching gift and volunteer grant programs. _. Your nonprofit’s contact information.

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Newark Mayor Says $43-Million Raised to Match Zuckerberg Gift - Philanthropy Today - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas

AFP Blog

Newark Mayor Says $43-Million Raised to Match Zuckerberg Gift - Philanthropy Today - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas: "Newark, N.J., Mayor Cory Booker says donors have contributed $43-million toward matching Facebook head Mark Zuckerberg’s $100-million gift to the city’s school system, The Star-Ledger reports.".

Matching Gifts Best Practices

Robert Weiner

SupportingAdvancement.com has published the results of their 2008 survey on how nonprofits are handling corporate matching gifts. The findings included: Although 99% of respondents accept matching gifts, only 67% actively ask individual donors to request matching gifts. 29% of respondents reported raising over $250,000 in matching gift income in 2008. 63% raised over $50,000.

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Are Employee Matching Gift Programs Really Engaging Your Staff?


It’s common for companies with corporate philanthropy initiatives to have employee matching gifts programs. Some matching gift programs succeed in increasing employee engagement and making employees feel more connected and proud of their company.

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5 Ways to Use Social Media to Raise More Money at Year-end

Nonprofit Tech for Good

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. She regularly provides useful tips and resources to the nonprofit sector through her blog, #501SocialBlog. nonprofits.

Getting Creative with Online Fundraising: 10 Campaigns Using Mission Inspired Gifts aka Gift Catalogues

Connection Cafe

Online fundraising programs are presenting new and effective ways for nonprofit organizations to raise more money and reach a wider audience more than ever, especially when integrated with other nonprofit organization communications efforts. Author: Jordan Viator.

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Raise More Money: Incentive-Based Fundraising 202 — The Advanced Course

NonProfit Hub

Increase impact with matching gifts. Membership organizations are one of the primary ways that nonprofits can create these high-level donor groups. The name is honorary and descriptive, which demonstrates a nonprofit’s appreciation for its donors.

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Matching Gifts Best Practices 2009

Robert Weiner

SupportingAdvancement.com has published the results of their 2009 survey on how nonprofits are handling corporate matching gifts --their fourth such survey. The findings included: 96% of respondents accept matching gifts (down from 99% in 2008), but only 60% actively ask individual donors to request matching gifts. Over 60% of respondents reported raising over $20,000 in matching gift income in 2009. Over 26% raised over $250,000.

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[PODCAST] Four Steps to Major Gifts Cultivation | Ft. Amy Eisenstein

NonProfit Hub

She’s worked with nonprofits of all sizes for the last 15 years. Major gifts. When dealing with major gifts, it’s important to remember these four steps: 1. You cannot discuss a major gift in a group setting. Amy recently launched a major gifts challenge on her website.

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To Analyze or Not to Analyze… That is the Question

Connection Cafe

Or you continue managing in your portfolio, the same major gift and planned gift prospects and don’t see any additional prospects to fill in your pipeline that have identified potential or inclination. If this sounds like your organization, then it may be time to do some sort of analysis of your database to help uncover some potential upgrades to your annual fund and major/planned gift prospects to assign and qualify in your portfolios.

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Give Miami Day raises record $5.2 million for nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

Community Block Party attendees check out participating nonprofit organizations during the event. Give Miami Day raises record $5.2 million for nonprofits guest post by Jessica Hodder. Thursday’s Give Miami Day raised $5.2

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Research Friday: The gift

ASU Lodestar Center

continuing weekly series, each Friday we invite a nonprofit scholar, student, or professional to. inform and improve day-to-day nonprofit practice. posted by. Dianna Schwartz , Public Allies Arizona Alumna. Executive Director. Military Assistance Project. Welcome to Research Friday !

How Online Fundraising, Gamification and Social Media Helped Raise over $2 Million Dollars in One Day


Most nonprofits need to raise money to survive. And because fundraising continues to shift from offline to online nonprofits are faced with a growing need to find new and innovative ways to do fundraising through online sources. 1,200 Participating nonprofits.

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Here's 28 Reasons Why Your Nonprofit Should Switch to EveryAction

The Science Behind Engaging your Supporters

Thousands of nonprofits use EveryAction every day to raise money, manage offline fundraising through pledges and grants, send emails, run nonprofit digital advocacy campaigns, and so much more. Higher Conversion Rates = Raising More Money.

Thank You Wednesday: The Gift of Giving Tuesday

Beth's Blog: How Nonprofits Can Use Social Media

Giving Tuesday is more than a gigantic Kickstarter campaign for nonprofits to beg for money from people they haven’t spoken to all year round. While the magic of GivingTuesday isn’t the dollars raised, the early results indicate many successful fundraisers.

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How Much Money is Raised through Online Giving?

NonProfit Trends

One of the most common questions that I get is how much money is raised through online giving. Here are some important questions, answers, facts and figures about online giving: How much money is raised through online giving? Which nonprofit organizations raise the most money online?

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How to Predict What You’ll Raise by Year-End

NonProfit Hub

What if that crystal ball could tell you how much money you’ll raise by the end of the year? What’s BIG difference does your nonprofit exist to make? Goals with zip and zing tend to raise more money than those that are ordinary and unremarkable.

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5 priceless gifts board members can give their nonprofits

ASU Lodestar Center

Board members sometimes stand in the way of what their nonprofit needs most. And board members often are as bad as donors at forcing nonprofits to ignore the very real costs of the work they do and their very real need for organization building dollars. How effective is your nonprofit?

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Nonprofit Benchmark Study Shows Nonprofits Are Raising More Money


The latest Blackbaud Online Marketing Benchmark Study for Nonprofits that analyzed data from 500 organizations using the Luminate platform also indicated a steep decline in fundraising response rates. ” The average online gift was $89. First time gifts grew 3%. National nonprofit mailers received a median conversion rate of 41.29%. This is a good sign for the nonprofit community, as it indicates that organizations are attracting new people to their organizations.

Understanding the Reasons for Nonprofit Donor Churn

Connection Cafe

When nonprofits want to pinpoint where their donors are leaving, they often look at the last thing that happened to their donor as the tipping point that got them to stop donating. To understand why donors stop giving to a nonprofit, we need to understand why they gave in the first place.

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The Current Economy and Major Gifts Fundraising

Robert Weiner

I’ve previously posted resources for nonprofits coping with the economic downturn ( Coping with a Troubled Economy , Fundraising Survival Guide , Economic Effects on Philanthropy ). Here’s another: Kevin Johnson of Retriever Development Counsel posted a response to the question, I’m preparing a major gift strategic overview and wanted to include updated thoughts on the current economic situation and how that might affect our numbers moving forward.

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How Would You Rate Your Prospect Management System?| Part 3

Connection Cafe

In Part 2 , I covered rating choice “Level 2” and included tips on what data to start tracking in your CRM system (or spreadsheets) to create a central repository of your activity with your major and planned gift prospect pool.

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