Whole Whale

SEPTEMBER 8, 2023

Show how gifts further the outcomes step-by-step. For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format. Or if a certain donation thank-you gift reliably increases donor retention, offer it in campaign after campaign. Helping real people should be the star.

Lesson 59

Lesson Fundraising Digital Test 59

Qgiv

JUNE 23, 2021

Gift range chart. Measure all fundraising metrics. No matter how extensive your software features are, the most important thing is that all of these metrics are stored in your centralized CRM system. Use the data in your CRM to measure all metrics, including donation amounts, donation frequency, donor details, and more!

Campaign 98

Campaign Effective Fundraising Nonprofit 98

Everyaction

MAY 24, 2018

Even though online revenue grew last year and the year before, every individual email metric declined. Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down. The average size of a monthly gift received from an email appeal is now $18.

Benchmark 62

Benchmark Digital Trend Report 62

DipJar

JUNE 20, 2023

A SWOT analysis is a strategic planning technique that involves evaluating your organization’s strengths, weaknesses, opportunities, and threats. Your nonprofit prioritizes employee engagement through activities such as professional development opportunities and equitable compensation, so you enjoy a high employee retention rate.

Analysis 52

Analysis Guide Nonprofit Retention 52

Double the Donation

OCTOBER 25, 2021

One thing that phonathons have historically struggled with has been identifying donors who may be eligible for a matching gift from their employer?—and So how do you optimize matching gifts in your phonathons? Train callers on matching gifts. Include matching gifts in call scripts. Gift confirmation: Success!

Guide 98

Guide Script Tips Gift 98

Saleforce Nonprofit

JANUARY 12, 2022

Jude drive the survival rate of childhood cancer patients from 20% to 80% since the hospital was founded in 1962 — how’s that for impact? When organizational leadership needs help finding new paths to success, she suggests looking to constituents for the innovation they want to see, and creating new programs and metrics based on them.

Impact 111

Impact Time Nonprofit Leadership 111

Connection Cafe

MAY 22, 2013

Yes, the same technique that ultimately brought us things like space shuttles and smartphones can help you increase your online donation rates (no beakers or Bunsen burners required). Draw conclusions that serve as a starting point for new hypothesis – Did a new technique work well? Google Analytics content experiments.

Technique 44

Technique Analytics Google Test 44

Connection Cafe

JULY 12, 2013

While it is advised to review event metrics after an event, it may be beneficial to review some fundraiser participation while the fundraising is actually happening. For example: Did you send emails through the fundraising site to solicit gifts or did you use your own email? extremely difficult”) to ten (“extremely easy”).

Online 38

Online Fundraising Metrics Benchmark 38

Bloomerang

JUNE 20, 2023

After a year of significant growth, online fundraising grew by a more modest 3% in 2021 , and the number of gifts increased by 5%. Share the gifts they’ve made. Track key metrics To determine how successful your strategy is and see if you’re reaching your goals, you need to know which metrics to track.

Ideas 97

Ideas Guide Online Fundraising 97

Bloomerang

JULY 20, 2023

After a year of significant growth, online fundraising grew by a more modest 3% in 2021 , and the number of gifts increased by 5%. Share the gifts they’ve made. Track key metrics To determine how successful your strategy is and see if you’re reaching your goals, you need to know which metrics to track.

Ideas 79

Ideas Online Fundraising Tips 79

Bloomerang

MAY 30, 2022

What were our donor retention and new donor acquisition rates? Use storytelling techniques , such as introducing the main character, the issue your organization is trying to address, and your proposed solution. Email marketing software to help create campaigns and analyze email engagement metrics. Who are our most loyal donors

Guide 129

Guide Fundraising Social Media Channel 129

sgEngage

APRIL 8, 2022

The data set included 20 million donors who gave 71 million gifts for a total of $2.9 Though the median share of donors making recurring gifts was essentially flat at 18% from 2020 to 2021, the median number of sustainers increased by 10% over the same period. billion in FY2021. (The Conversion from Single to Recurring Insights .

Blackbaud 84

Blackbaud Analytics Retention Channel 84

Neon CRM

MAY 31, 2023

You work long hours and spend a ton of resources getting new donors in the door, only to then see them never make a second gift, leaving you right back where you started. It begins with identifying and engaging potential donors, but it really kicks into gear after the donor has made their first gift.

Donor 52

Donor Management Guide Retention 52

Bloomerang

JANUARY 19, 2022

Most midsize and large organizations reach their current capacity with the support of one or more significant gifts from a generous individual, foundation, or corporate partner. Successful fundraisers and major gift officers know that individual major donors are the most efficient, most direct way to raise substantial amounts of money.

Relationship 86

Relationship Donor Build Video 86

sgEngage

APRIL 29, 2021

The data set included 16 million donors who gave 57 million gifts for a total of $2.4 Though the share of donors making recurring gifts declined modestly from 18% in FY2019 to 17% in FY2020, the number of sustainers increased by 11% over the same period. In FY2020, both overall donors and revenue increased at the medians from FY2019.

Retention 49

Retention Gift Rate Conversation 49

Givinga

DECEMBER 11, 2018

Other companies are using more diverse types of corporate giving – such as employee matching gift programs, volunteer opportunities, and non-cash donation drives – to increase philanthropy and improve their ROI. Employee matching gift programs are a good example. Is Your CR Program Actually Achieving Results?

Platform 45

Platform Philanthropy Business ROI 45

CauseVox

NOVEMBER 26, 2023

Another example is Raising Hope Dogs who centers the donor as the hero by stating “Give A Gift, Change A Life” exemplifying the necessary role the donor plays in their work. Compassion Services International used powerful photos and other storytelling techniques to raise a significant amount of money for Ukraine Relief.

Storytelling 81

Storytelling Impact Arts Nonprofit 81

Givinga

FEBRUARY 5, 2019

The American unemployment rate dropped to its lowest in nearly 50 years, 3.7 Givinga’s workplace giving software allows employees to create their own personal giving accounts, choose the charities they want to support, easily request a matching gift from your company, and raise funds from family and friends. Employee Influence.

Philanthropy 45

Philanthropy Business Trend Influence 45

Bloomerang

JUNE 25, 2021

You are running your annual campaign, you may be running a capital campaign, and/or you may be running like an endowment campaign, or maybe even some kind of restricted gift campaign. And to me, that’s how you solicited the gift, so what prompted this gift? What prompted that gift? So make sure you have that clear.

Database 66

Database Donor Video Mail 66

Connection Cafe

APRIL 21, 2020

Monitoring your metrics is a best practice anytime, but it’s particularly important during periods of crisis fundraising. What’s the average gift amount for your campaigns compared to events? This will help you pinpoint and benchmark your current retention rates by fundraising stream, and average donation information.

Charity 30

Charity Strategy Online Virtual 30

Connection Cafe

DECEMBER 31, 2013

He outlines how your organization can be a part of this growth in his post: 15 Techniques Used by Top Nonprofits to Boost Donor Acquisition and Online Fundraising Results . Steve MacLaughlin confessed that he used to believe that online average gift size was a vanity metric. But, what if it didn’t have to be that way?

Meme 51

Meme Ideas Content Generation 51

Care2

NOVEMBER 6, 2007

That said, the longer I work in the online world the more I realize how much of old-school, direct mail techniques are applicable to online marketing. Likewise, don’t ask someone to become a new member simply because they have never made a gift online. Which had the lowest unsubscribe rate? Turn friends into donors.

Mail 28

Mail Social Media Online Fundraising 28

Care2

NOVEMBER 5, 2007

That said, the longer I work in the online world the more I realize how much of old-school, direct mail techniques are applicable to online marketing. Likewise, don’t ask someone to become a new member simply because they have never made a gift online. Which had the lowest unsubscribe rate? Turn friends into donors.

Mail 28

Mail Social Media Online Fundraising 28