Fundraising Headline Rate Statistics 
NetWits
JANUARY 3, 2011
Direct mail may use different friendly URLs to test response rates. Email may test different “Donate” calls to action to improve click-through rates. Most importantly, it will also track click-through and conversion rates, how many visitors left your site and when the test reached statistical significance.
Whole Whale
SEPTEMBER 8, 2023
What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”
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Pamela Grow
JUNE 28, 2023
When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. But what about reach? billion by 2025.
Bloomerang
APRIL 11, 2023
Here’s what we’ll cover: Using Instagram promotion before your event Instagram event promotion during your event Following up on your Instagram event promotion Whether you’re hosting a fundraising event or a community volunteer opportunity, Instagram can help you engage current and new audience members and set your event up for success.
Greater Giving
DECEMBER 12, 2022
At this time of year, we assess our fundraising performance and make plans for next year. In fundraising, we talk a lot about donor lifetime value. The idea of donor lifetime value is a big one in fundraising. ” TIP: How do you Calculate Donor Retention Rate? Reviewing your status and performance.
Neon CRM
NOVEMBER 29, 2023
GivingTuesday 2023 by the Numbers Most leading headlines focus on the overall total dollars raised on GivingTuesday. With those statistics in mind, let’s take a look at what this reveals about donors. Using identity-based fundraising, fundraisers can encourage donors to give as an expression of who they are.
Connection Cafe
JANUARY 4, 2016
The same trends that are changing the world around us at a rapidly accelerating rate are impacting the fundraising profession in new and exciting ways. In 2016, fundraisers will need to focus on tying the impact of gifts to the cause itself in order to retain and gain supporters. Exceed Donor Expectations. Focus on Impact.
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