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Here’s How to Raise More Money with Your Next Fundraising Letter

The Fundraising Authority

I am in the middle of writing a direct mail fundraising letter for a non-profit client, and tomorrow I will be presenting the letter to them, and explaining why it will be effective. And it got me thinking… there are really only three things that separate super-successful fundraising letters from ones that are just mediocre.

Raise 231
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Year-End Fundraising Basics: From Donor List Vitality To Finding The Best Angle For Your Creative Content

Bloomerang

Listen carefully and you’ll hear the call going up in charity offices everywhere: What’s the plan for our end-of-year fundraising campaign ? In this article I hone in on two critical factors for fast tracking end-of-year fundraising strategies. This is where the angle of a fundraising drive is established.

Content 85
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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”

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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

Here’s how it works: Facebook finds the first 50 people who convert, and builds a statistical model based on them. You need to give your ads time to go through Facebook’s ‘learning phase’ : this is where Facebook finds the first 50 conversions from your ads, then builds a statistical model to find the rest of the people who will convert.

Test 329
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How to Promote an Event on Instagram to Boost Attendance

Bloomerang

Here’s what we’ll cover: Using Instagram promotion before your event Instagram event promotion during your event Following up on your Instagram event promotion Whether you’re hosting a fundraising event or a community volunteer opportunity, Instagram can help you engage current and new audience members and set your event up for success.

Contest 86
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5 Design Techniques That Will Increase the Lifespan of Your Nonprofit’s Website

Nonprofit Tech for Good

Promoting a special fundraising campaign. Instead of trying to make sure the headline and first sentence of each post is the same length, the Assembly site chose to use a masonry-style grid, which de-emphasizes the length of text and visually balances the content by organizing the blocks vertically instead of horizontally.

Technique 329
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6 Tips for a Compelling Cryptocurrency Donation Page

Whole Whale

The rapidly growing crypto phenomenon is emerging not just as an opportunity for growth in the for-profit sector, but as a fundraising tool for nonprofits. Cryptocurrency may seem like a daunting frontier for nonprofits, but there is a huge overlap between the future of fundraising and the potential of cryptocurrency fundraising.