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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”

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Mission Possible: How Technology and Automation Propel Nonprofits

The Modern Nonprofit

Imagine multiplying your team’s fundraising productivity without hiring more people. Let’s have a look at how you can elevate your fundraising game. A Helping Hand in Automation Whether you’re a team of one or one hundred, there’s no denying that fundraising comes with its fair share of repetitive tasks.

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How to Up Your Digital Marketing and Fundraising Game in 2017

Tech Soup

Whether you call it an annual fundraising plan or a communications road map, now is your chance to push the envelope on your ongoing digital efforts to engage constituents, grow your list, and raise money. Write less lengthy copy and better headlines. Improve donation pages with stronger headlines, photos, and calls to action.

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What NOT To Do On Your Nonprofit’s Next Email Newsletter

TechImpact

Come up with some snappy titles and headlines that will attract clicks. It’s all fair game! Fundraising General Tech email marketing enewsletter nonprofit nonprofit technology npTech' Show off your creative flair, get funny, get happy, and be different. Try using funny images or memes.

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How to Get More Subscribers for Your Digital Newsletter

NonProfit Hub

Follow these suggestions to step up your newsletter marketing game. Keep in mind, however, that popup headlines are best when they’re clever and specific to your organization. When you host events or fundraisers, place a newsletter signup beside your check-in sheet. Your pop-up matters. Sign up and get…”. Make it your own.

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5 Tips for Getting Media Pickup for Your Fundraising Campaign

Tech Soup

Getting the media to cover your organization's fundraising campaign can help you reach new donors, garner larger donations, and become a well-known, trusted entity in your community. After years of being on both the press side and the PR side of the media game, here are some of my favorite tips for elevating a fundraising campaign.

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Free E-Book: NetworkforGood Giving Day Planning Guide

Beth's Blog: How Nonprofits Can Use Social Media

It’s got to be fun – games and activities can make a big difference. The content you create doesn’t have to be from scratch for every channel, you are simply tweaking or optimizing it for the channel. The skill of writing good headlines is an important one to develop! Fundraising'

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