Mastering Major Gifts: The Ultimate Guide to Raise More
Bloomerang
NOVEMBER 10, 2023
Major gifts make up the bulk of a nonprofit’s annual fund. That’s why it’s important to follow advice like the Pareto principle, which advises putting 80% of your resources into cultivating the top 20% of prospective donors who are likely to give you 80% of your funding. Why are major gifts so important for nonprofits?
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