Nonprofit Tech for Good
FEBRUARY 14, 2011
People are often surprised when I say that if given the choice, I would choose 10,000 e-Newsletter subscribers over 10,000 Followers on Twitter, 10,000 Fans on Facebook, or 10,000 Friends on Foursquare… combined. For me, that ROI translates into webinar attendees and speaking engagements. Consequently, so has my ROI.
Nonprofit Tech for Good
JANUARY 22, 2013
There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). If all your tweets are marketing or fundraising focused, then your are hampering your ROI. Google, etc.
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Nonprofit Tech for Good
DECEMBER 2, 2012
Even though a large percentage of NGOs in Asia Pacific now regularly use social media in their online fundraising and communications campaigns, few social media practitioners in the NGO sector have been properly trained on how to best utilize sites such as Facebook, Twitter, YouTube and Flickr. The Broadcast Web), Web 2.0 (The
Nonprofit Tech for Good
FEBRUARY 8, 2012
Define metrics of measurement and create a social media ROI spreadsheet. Add e-newsletter and text alert subscribe functionality. 2) e-Newsletter. Select an e-newsletter vendor. Design an e-newsletter template. Add e-newsletter subscribe functionality to your blog. Create a Flickr account.
Nonprofit Tech for Good
DECEMBER 13, 2010
Flickr: flickr.com/groups/thenatureconservancy. We’re using all of the main social media sites like Facebook, Twitter, YouTube, Flickr, etc. Facebook and Flickr have been two of the most useful social media sites. We use Flickr to collect all of the photos for our annual nature photo competition. Website: www.nature.org.
Nonprofit Tech for Good
APRIL 7, 2011
Rather that keeping them separate, once they are merged to compliment one another, your nonprofit’s ROI begins to grow exponentially. 3) Add Flickr SlideShows or YouTube videos to content pages. e-Newsletter :: Social Media and Mobile Technology for Nonprofits. Integrating your nonprofit’s Web 1.0
Nonprofit Tech for Good
JULY 11, 2012
The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. Flickr and Digital Photography: 5 Hours Weekly. LinkedIn is a powerhouse in ROI.
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