Trending Sources

Amplify Your Voice with Facebook Ads

Connection Cafe

Nonprofits have a significant advantage on Facebook. I am not just talking about the fact that Facebook has teamed up with Blackbaud integration partner ActionSprout to give away $2M in Facebook ad credits. As strange as it sounds, Facebook is a very personal space.

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How to Broadcast Your Impact with Facebook Live

Connection Cafe

Facebook Live is a feature that lets any Page live-broadcast events, breaking news, interviews, and more. Nonprofits like The Met and Best Friends Animal Society are using Facebook Live to engage donors in powerful and very creative ways. How to Broadcast your Impact with Facebook Live.

4 Ways to Use Facebook to Engage Millennials in Your Cause

Connection Cafe

But if I take some time to dive deeper into the social media engagement of nonprofits, I notice that that it’s inconsistent—either nonprofits are going all in or they’re missing great opportunities to engage. Still wondering whether Facebook is right for your nonprofit?

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Facebook’s Donate Now Button: A Small Win for Nonprofits

Connection Cafe

Since the roll-out of Facebook’s new ‘Donate Now’ button, there have been a lot of voices chiming in about what this really means for nonprofits. No, Facebook’s new Donate Now button won’t send your online fundraising soaring any time soon.

New Study: Investing in Facebook is a Waste of Time

Frogloop

For the past few years, nonprofits have spent a lot of resources on building their Facebook page presence. Many social media strategists and the media told nonprofits and businesses that email was dying and that FREE social networks like Facebook would be king of communications.

Are Nonprofits Now “Stuck” With Facebook?

Connection Cafe

Perhaps you saw last month’s news that Facebook posts are now reaching just 6% of fans ? An Ogilvy & Mather analysis of 100+ brand pages found the organic reach of Facebook posts has declined 49% since October. Facebook admitted an impending drop-off in organic reach last December. Michael Lazerow wrote Facebook is simply following the path of similar digital advertising breakthroughs. How Declining Facebook Reach Affects Nonprofits.

What Your Nonprofit Needs to Know About Facebook’s New Fundraising Tools

Nonprofit Tech for Good

The new Facebook Fundraising Tools could be a game changer for the nonprofit sector. Instead, donors will give through Facebook – or perhaps they will still give to your nonprofit on your website, but by using a Facebook Login. All Fundraisers are featured on your Facebook Page.

How Much Time Mobile and Social Media Require

Nonprofit Tech for Good

The amount of time that a nonprofit can invest in mobile and social media depends on capacity. Large nonprofits should have in place or be in the process of hiring a full-time new media manager.

Infographic: Facebook for Nonprofits

TechImpact

Image courtesy of Inside Facebook. Facebook is 99% of the time a must have for your nonprofit. If your nonprofit doesn’t have a Facebook, check out this infographic and consider if it’s time to sign up and start engaging!

The Facebook ‘Donate Now’ Button Should Be a No-Brainer for Nonprofits

Connection Cafe

Facebook announced some big news last week. Nonprofits now have the option to include a“Donate Now” button as a call to action on Pages and ads, offering visitors a direct path from Facebook to the donation forms on their websites. Reactions ranged from“let’s wait and see” to “Facebook missed the mark” and “this is dumb and I hate it”. We rely heavily on Facebook’s targeting capabilities to help build awareness for our cause.

Facebook Live for Nonprofits: 11 Tips for Getting Started

John Haydon

Facebook Live is taking the newsfeed by storm! The Humane Society, The White House, the MET, and many smaller nonprofits are broadcasting news-as-it-happens, museum tours, and even feeding time for baby raccoons! Facebook Marketing

Happy, Healthy Nonprofit: Changing Organizational Culture One Sneaker at Time

Beth's Blog: How Nonprofits Can Use Social Media

We’ve had a great time sharing tips and discussion with many other nonprofits professionals in an open Facebook Group called “ Take A Walk “for nonprofit professionals interested in walking meetings and other ways to bring movement into their nonprofit workplaces.

HOW TO: Add a “Donate Now” Button to Your Nonprofit’s Facebook Page

Nonprofit Tech for Good

billion active users become accustomed to using the button and are not detoured by the “ Not endorsed by or affiliated with Facebook” pop-up , then the new button could be helpful in your online fundraising campaigns. billion of Facebook’s active users are mobile.

6 Proven Ways to Grow Your eMail List using Facebook [w/ Slides]

Connection Cafe

People have limited time (and limited attention) for yet another email in their already overloaded inbox. The truth is, people are asking themselves this question every time you ask them to join your email list. How to add Static HTML iframe tabs to your Facebook page.

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PostPlanner tells you instantly what time of day to post on your Facebook Page

John Haydon

If you don’t know what PostPlanner is, it’s a way to schedule, manage and measure updates on your Facebook Page ( here’s a video tutorial ). They recently added a feature that allows you to quickly see what time of day is best for you to update your Page.

Time-Saving Tools and Apps for Social Media Management

SocialFish

The management of social media initiatives will help you align your people, time, budget and expenses together with your goals for successful completion of campaigns. The tool also integrates detailed posting schedules, advanced analytics including Google Analytics and insights from Facebook.

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18 Ways to Beat Facebook’s News Feed Algorithm

John Haydon

This article gives you 18 ways to beat the Facebook News Feed algorithm with posting strategies, external channels, and Facebook Insights. How Reach is Created on Facebook. Facebook defines reach as the number of unique Facebook users who see your updates.

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22 Ways to Stay Connected with Your Schools Alumni on Facebook

NetWits

Our focus was Facebook. With over 900 Million users Facebook is the top social media site on the planet. That said, simply creating a Facebook page will not cut it. The best time to build that relationship is while they’re a student at your school.

17 Steps to Creating Explosively Successful Facebook Contests

John Haydon

Facebook contests can increase your fan-count and engagement. Is a Facebook contest right for your organization? Familiarize yourself with Facebook Policies and Guidelines. You can check out Facebook’s list of dos and don’ts here.

The Biggest Facebook Mistake Most Nonprofits Make

John Haydon

The biggest mistake nonprofits make with Facebook is thinking Facebook is about them, not their community (This claim is based solely on the work I’ve done with hundreds of nonprofits). Think about your personal use of Facebook for a moment.

How to Hack Facebook Interests Lists for Content Marketing

John Haydon

A little know, but powerful way to curate content is with Facebook Interests lists. Interest Lists, if you don’t know, are lists of pages (or people) that Facebook users can create and access from their sidebar (shown below). This is where Facebook Graph Search comes in handy.

Three Recent Facebook Upgrades That Nonprofits Need to Know About

Nonprofit Tech for Good

That said, Facebook has made some recent upgrades – and more are coming – that nonprofits need to know about. If you find the changes confusing, my upcoming webinars on Facebook and Facebook Apps will discuss and demonstrate click-by-click these changes as well many others.

Infographic: Facebook Posting Tips

Frogloop

Does your nonprofit struggle with figuring out what percentage of your Facebook content should be promotional VS sharing other content from news or blog sites? If you don’t have a lot of time, it can be very challenging to produce 3.5x

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How To Squeeze Social Media Into Your Day When It Isn’t A Full-Time Job

Beth's Blog: How Nonprofits Can Use Social Media

To put this context, a gold fish has an attention span of 9 seconds! Attention span is the amount of concentrated time on a task without becoming distracted. For example, Facebook users share 684,478 pieces of content in a minute. Photo by BirgerKing.

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Facebook Rolling Out “Donate” Feature for Nonprofits

John Haydon

Facebook is rolling out a new feature that lets Facebook users make donations directly to their favorite nonprofits via the News Feed. How does the Facebook Donate feature work? Facebook users will click “Donate Now” and choose an amount for their donation.

How to Improve Your Facebook Page SEO

SocialFish

Facebook’s new Graph Search is very different from Google search. With Graph Search, you can combine keyword searches with friends who’ve shared content on Facebook related to that search. Eight Steps to Optimizing Your Nonprofit Facebook Page for Graph Search.

35 Facebook Live Ideas to Show the Impact of Your Nonprofit

John Haydon

Donors and volunteers give their money and time not because they want to support a nonprofit, but because they want to change the world. The post 35 Facebook Live Ideas to Show the Impact of Your Nonprofit appeared first on John Haydon. Facebook Marketing

Why the Boston Globe Shouldn’t Be Building Community on Facebook

SocialFish

But a Facebook Group as the home for that community? Even Ernie agrees with me here that by hosting the community on Facebook, the Globe is ceding ownership to Facebook–something others may not think is a big deal. And there’s untapped opportunity in Facebook groups.”.

Coaching Your First-Time Event Fundraisers Toward Success! (Part 1)

Connection Cafe

The first time you got behind the wheel in Driver’s Ed class? The first time you rode your bicycle without training wheels? The first time you jumped in the pool with no life vest? How do you communicate with your first-time participants?

Five Recent Facebook Upgrades That Nonprofits Need to Know About

Nonprofit Tech for Good

That said, in recent months Facebook has launched a slew of new features for Facebook Pages. The others will be covered in my upcoming webinars on Facebook and Facebook Apps for Nonprofits. Facebook has launched a new App Center for Timeline and Mobile with over 600 Apps.

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HOW TO: Custom Design Your Nonprofit’s Facebook Timeline

Nonprofit Tech for Good

Many of you have probably already heard that Facebook Timeline for Pages will automatically go live for all brand pages on March 30. That said, the new Facebook Timeline for Pages design provides us even more opportunities to maximize a strong first impression. Facebook

6 New Facts About Facebook You Never Knew

TechImpact

Facebook’s 10th birthday just passed on February 4th and during that time all the social networking site has done is engage over a billion users and create a generational icon. 36% of Facebook users dislike people sharing too much information.

Eight Steps to Prepare Your Facebook Page for Graph Search

John Haydon

Facebook’s new Graph Search is very different from Google search. With Graph Search, you combine keyword searches with friends who’ve shared content on Facebook related to that search. Eight Steps to Optimizing Your Nonprofit Facebook Page for Graph Search.

A Few Self-Care Tips for Fundraisers During Stressful Year End Giving Time

Beth's Blog: How Nonprofits Can Use Social Media

We are heading into the most stressful time of year for nonprofits, especially for fundraisers. With Giving Tuesday just around the corner, the kick off the that busy time of year for most nonprofit development directors and their teams is just ramping up. So, take a deep breath!

Five Recent Facebook Upgrades That Nonprofits Need to Know About

Nonprofit Tech for Good

That said, in recent months Facebook has launched a slew of new features for Facebook Pages. The others will be covered in my upcoming webinars on Facebook and Facebook Apps for Nonprofits. Facebook has launched a new App Center for Timeline and Mobile with over 600 Apps.

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Facebook Brand Pages: How To Be Ready

Beth's Blog: How Nonprofits Can Use Social Media

“ If Facebook does decide to flip a switch faster than expected and your nonprofit isn’t the first, will that spell disaster instead of success? Fast implementation is less important than being effective and strategic – so stay calm. Source: Mari Smith.

5 Costly Facebook Ad Mistakes You Can Fix With This Checklist

John Haydon

If you’ve used Facebook ads before, you’ve probably kicked yourself at some pointing for spending more than you should have for a campaign. It’s hard to keep track of everything you need to do to get the most from Facebook ads.

We Need Facebook (?)

NetWits

I tend to hear this question a lot these days - nonprofits are looking for ways to effectively utilize Facebook (If this sounds familiar, be sure to check out Raheel Gauba’s piece on getting started with Facebook ). Both the number of users and the time those users are spending on Facebook continue to increase at an incredible pace

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Is Facebook Good for Fundraising?

Frogloop

The topic of this particular podcast was how nonprofits can best use Facebook. One thing Tony and I talked about was the difference between fundraising with Facebook and collecting donations with Facebook and how understanding the difference is absolutely critical.

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16 New Rules for Facebook Marketing Success

John Haydon

The world of Facebook marketing has drastically changed over the past year. Every single day, businesses are creating Facebook pages to reach the same people you’re trying to reach. And if they use Facebook ads, reaching your fans is almost guaranteed.