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Making the Case for Analytics to Secure Your Slice of the Budget Pie

Association Analytics

The apprehension to adopt a new system or modify a current one is real. While proving ROI on analytics (and other systems, e.g. your AMS) can be difficult, a benefit analysis provides directional ROI on the key areas that you and your association care about. These could be qualitative or specific metrics or KPIs.

Analytics 169
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Level Up Your Marketing with Analytics

Association Analytics

These could be email, SEO, social media, or paid advertising. Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels. Let’s use email as an example. You might wonder if you are sending too many emails. How many is your association using consistently?

Analytics 169
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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

This includes time spent scrolling through social media, checking emails, watching shows and movies on streaming services, and more. Your CRM, or customer relationship management system, stores and organizes information about your existing customers. They begin filling out the registration form. Analyze your CRM.

Map 52
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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Most associations don’t have an easy way to measure member engagement across all their different systems and touch points. When it comes to observing data, IAEE likes to focus on metrics including product and publication downloads, event registrations, email interaction, social media engagement, volunteer signups, and donations.

Data 210
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3 Membership Engagement Strategies to Try Today

Neon CRM

We’ll also be sharing the important metrics you need to keep an eye on to measure your performance. How to Measure Your Success Developing your social media presence as a membership engagement strategy can be measured via engagement metrics. Upgrade Your Email Marketing Outreach Email marketing offers a fast (and cheap!)

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Don’t Fear Your Dirty Data

Association Analytics

This might happen when a member uses different email addresses to register for events and make purchases. Example: email should be close to 100%, other fields like interests aren’t as important to capture initially. This is a list of all your systems that contain data about your members and business. Probably not.

Data 169
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How the Right Event Software Supports Your Nonprofit Fundraising

Greater Giving

Organization Perhaps the most obvious, and really the most important, use for an event software system is that if used correctly, it can keep all financial aspects of the event organized and easily accessible. Improved Guest Experience When running my own event without a software system, the checkout lines were so long!