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10 Online Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

Innovation in online fundraising was driven by the release of new technology, such as email marketing services like MailChimp in 2001, the launch of WordPress ( a content management system now used by 44% of nonprofits worldwide ) in 2003, and social networking websites beginning with Myspace in 2005.

Practice 339
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A Short, Recent History of Nonprofit Website Design and Online Fundraising

Nonprofit Tech for Good

Today, this font size and large quantity of content would visually overwhelm supporters and donors. It’s also worth noting that social media, not even blogging, is not yet integrated into their website. In fact, to allow for maximum content, the WWF used a tiny 8 point font in their 2008 home page design.

Websites 241
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Web 1.0, Web 2.0 and Web 3.0 Simplified for Nonprofits

Nonprofit Tech for Good

as follows: Web 1.0 = Websites, e-mail newsletters and “Donate Now” buttons. is one person or organization pushing content out to many people via websites and e-mail newsletters. Web 2.0 = Blogs, wikis, and social networking sites. Group text campaigns function like e-mail newsletters in Web 1.0… and Web 3.0

Web 197
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11 TwtPoll Results Nonprofits Can Use to Plan 2010 Communications Strategies

Nonprofit Tech for Good

2) ATTN Donors: Have you ever donated to a nonprofit organization through your cell phone? [ [link] ]. 4) ATTN Donors: Do you prefer to give $$$ to your favorite organizations via: [ [link] ]: 71% The organization’s website. 13% Check/snail mail. 5% A social networking site (like Facebook). 9% MySpace.

Results 192
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Top 10 Change.org Best Practices for Nonprofit Admins

Nonprofit Tech for Good

Nonprofits can easily design their profile on change.org to match their website and other social networking sites. Send “Thank You Compliments&# to all your donors and fundraisers on Change.org. Send “Thank You Compliments&# to all your donors and fundraisers on Change.org. Create an E-mail Petition.

Practice 124
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Social Media: What To Do If Your Boss Doesn’t Get It

Nonprofit Tech for Good

In June 2007, I presented my first social media training to a small group of nonprofits in Lowell, MA. At the time, nonprofits were primarily only using Myspace and YouTube. The media had made Myspace, and social networking in general, out to be dangerous, life-threatening even. Flash forward four and a half years.

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10 Tips for Managing Social Media Burnout

Nonprofit Tech for Good

Six months ago I came pretty close to complete social media burnout. I was running over 20 social networking profiles, logging in seven days a week, and at minimum pulling 60-hour work weeks. Even when I wasn’t at home at my desk, I was on my iPhone updating Facebook, Twitter, MySpace, etc. This an important one.