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2024 Online Fundraising Statistics for Nonprofits

Nonprofit Tech for Good

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the statistics listed below can guide your nonprofit in creating and maintaining a successful online fundraising strategy. DonorDirect ] 48% of donors cite email as their preferred method of hearing updates and appeals from the organization.

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Elevating your major gifts and planned giving with data-driven decision-making

EveryAction

Let’s imagine a familiar scenario: the end of your nonprofit organization’s current fundraising campaign is approaching. Around the office or in your virtual workspace, fundraisers bustle, scheduling presentations, making calls, and otherwise wrapping up on a high note. Here, Bethany could have more capacity to give.

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How to Emphasize Blended Gifts in Your Fundraising

NonProfit PRO

Historically, major gift officers solely sought donors with the capacity to make major gifts, and planned gift officers focused on prospects with the result being a planned gift. But now, blended gifts are the future of gift planning.

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6 smart fundraising strategies to drive major giving success

EveryAction

from our friends at Double the Donation Major giving strategies play a major role in many nonprofit organizations’ fundraising success. And the larger your organization, the larger the gifts you can expect to receive⁠—that is, of course, when your team has a plan to cultivate and steward key donors.

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Understanding the Psychology of Why Donors Give to Nonprofits

Nonprofit Tech for Good

When you think of why your nonprofit’s donors support your organizations, do you expect each of their motivations to be the same? When time and resources are scarce, it’s easier to send out the same fundraising message to everyone in your community. Why is the Psychology of Giving Important?

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3 Ways to Make the Most of Non-Cash Giving

Nonprofit Tech for Good

By Steve Latham , CEO & Co-founder at DonateStock – a fundraising platform that makes stock gifting to nonprofits easy and accessible. Philanthropy is at an inflection point and fundraisers are looking opportunistically beyond cash and credit as their sole sources of funding.

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Why Your Nonprofit Should Prioritize Tribute Giving in Your Fundraising Strategy

Nonprofit Tech for Good

By Denise Dunbar , a Digital Fundraising Strategist at MobileCause , where she helps nonprofits accelerate their fundraising and engagement efforts through giving and marketing strategies. In fact, according to the 2020 Global Trends in Giving Report , 33% of donors give tribute gifts to family and friends.

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